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Customer reviews: Decile ‑ Customer Analytics

Develop by Decile

Reviews (24)

Overall rating
5

What Merchants Think

Merchants are overwhelmingly positive about "Decile ‑ Customer Analytics." They highlight its transformative impact on their ability to understand and target customer segments more effectively. The platform is particularly appreciated for its ease of use, even for those without a technical background. The seamless integration with other platforms and the responsive and knowledgeable support team make it a favored choice among users. Overall, merchants find the tool essential for data-driven decision-making and optimizing business operations.

Key Strengths

  • Intuitive and easy-to-use interface, even for non-technical users
  • Customizable dashboards and real-time analytics for valuable insights
  • Seamless integration with third-party apps
  • Exceptional customer support, particularly praised members like Roman and Baron
  • Scalability for businesses of various sizes
  • Effective audience segmentation and targeting tools
  • Capability to automate data processes that previously required manual input

Common Concerns

  • Occasional steep learning curves for first-time users (not frequently mentioned)
  • Lack of advanced reporting for highly technical users (only mentioned once)

Final Thoughts

"Decile ‑ Customer Analytics" is highly regarded as a powerful tool for brands seeking to elevate their data analytics capabilities. Its combination of user-friendly design, deep analytics features, and a strong support team positions it as a must-have solution for businesses on Shopify and beyond. While there may be minor learning challenges for some users, the overall reception is that Decile significantly enhances customer understanding and business strategies.

Smith Teamaker

Jan 26, 2025  on Shopify

Decile has been a HUGE help as we work to better understand our customers. The insights from Decile have allowed us to more accurately target specific customer segments. The team is knowledgeable, helpful and always willing to dig in (especially when we don't have the time on our end!). Working with them has been seamless and we have been able to unlock so much more than we ever have before thanks to Decile. Shoutout to our amazing CSM, Roman!

BYLT Basics

Jan 15, 2025  on Shopify

We’ve been using Decile to analyze our business operations, and it’s been a game-changer. The software is intuitive and easy to use, even for those without a technical background. Its customizable dashboards and real-time analytics provide valuable insights into sales trends, customer behavior, and marketing efficiency. The integration with third-party apps is seamless, and the team is responsive and helpful (shoutout to Baron). What really sets Decile apart is its scalability. Whether you’re a small startup or a growing enterprise, it adapts to your needs. Overall, Decile is a fantastic tool for data-driven decision-making, and I highly recommend it for any business looking to optimize its operations.

Rifle Paper Co

Oct 07, 2024  on Shopify

Decile has been an incredible CRM tool for our small brand. The app itself is easily self-serviced, with any number of reports easily created. The support team is incredible (Roman!) and he is very fast and proactive in getting back to us. I have looked into other tools for this, but we are so happy with our service and the data we are getting that we have stayed with Decile for a few years now.

Kinn

Sep 23, 2024  on Shopify

We’ve been searching for a solution like Decile for quite some time, and Alex and Bianca have been incredible in helping us uncover valuable insights to achieve our brand’s KPI goals and enhance our retention strategies. I especially appreciate the comparative analytics and sequential purchase data. I highly recommend Decile to anyone seeking in-depth customer journey analytics!

Nordic Naturals

Sep 18, 2024  on Shopify

Decile provides incredibly detailed data on our audience. The tool and the Decile people (shout out Roman) have helped us with our audience targeting and segmentation, campaign planning and much more. Very powerful tool for brands looking to take their data analytics to another level.

Spanx

Sep 08, 2024  on Shopify

Decile analytics provides clear & actionable insights into customer behaviors and attributes.

Melissa

Apr 15, 2024  on Shopify

Decile is an excellent tool. Easy-to-use, easy-to-integrate, and provides fantastic information. What really sets Decile apart is their customer support. We have been working with Roman for months now, and he is incredibly knowledgeable, dedicated, and fast. I'm confident that our understanding about our consumers has deeply grown thanks to Decile and to Roman and Oliver!

Voluspa

Apr 09, 2024  on Shopify

We have really found value in Decile Analytics, especially with the support of their customer success team. They have helped us navigate the platform, and uncover and visualize data that has had a direct impact on business. They have really integrated as a part of our team and have been a great value add!

Arey

Mar 06, 2024  on Shopify

A must-have for brands looking for an easy way to dive into their Shopify analytics. Decile makes it much easier to pull essential data that can be easily overlooked within the Shopify platform. The audience creation tool has been helpful with creating custom audiences for our ad platforms. We no longer have to export and import CSV files; Decile does it automatically to all of our major ad platforms with just a click of a button. The Decile team has also been very helpful (shoutout to Baron!) in ensuring we utilize the platform to its fullest potential.

CYMBIOTIKA

Feb 08, 2024  on Shopify

I recommend Decile to all my friends in the ecom space. Their platform provides a ton of information on virtually anything you need to know about your customers, and the best part is that they have data professionals that will help you sift through the data. Roman from the Decile team is one of the best data professionals I've worked with. He is knowledge, responsive, and provides amazing viewpoints on analyzing data. Highly recommend Roman and the greater Decile team.

Flag & Anthem

Dec 20, 2023  on Shopify

I want all of my Shopify friends and none of my competitors to know about Decile. Not only was I able to answer a master list of 25 CRM questions (which had gone un-answered for MONTHS) within an hour of our data being uploaded, but I was able to action on many of them and push audiences to my media platforms the same day. Prior to Decile I was warehousing all of our Shopify data in GCS/BigQuery and writing SQL queries from scratch—I'm a performance marketing director, not an analyst by trade, so this took me forever and often I was unsure if I had done things right. Since Decile, I haven't had to touch BigQuery once and I have complete faith in the data I'm looking at. I now know things like "Over what timeframe do 80% of our customers make their second purchase, pivoted by the month they were acquired?" "Which first-purchase products produce customers with the highest LTV? And which have the highest repeat rates?" For a small team with no dedicated analysts, this has truly been a game-changer.

Pepper

Oct 24, 2023  on Shopify

Decile has truly revolutionized our business operations. As a small organization operating without the luxury of an in-house data analytics team, Decile has seamlessly stepped into that role for us. Our dedicated representative, Roman, has not just been a service provider, but an integral part of our team. His exceptional dedication and expertise have consistently exceeded our expectations. Having Roman and Decile by our side has empowered us to make data-driven decisions that have positively influenced our business outcomes.

Hexclad Cookware

Sep 11, 2023  on Shopify

Decile is a game changer. It's more of a hybrid CDP-analytics tool, and I would put it up against any enterprise CDP. For a business on Shopify, this is a master unlock - we can answer questions we've had for years in minutes. The team is great, the UI is top notch, and the Acxiom data is a great addition to paid targeting. Everything that I wanted when I was using an enterprise CDP is available in Decile. I've already told so many contacts in the industry - this is the next big tool in the Shopify ecosystem.

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