Decile ‑ Customer Analytics

Develop by Decile

$1500-$900

/ Month

7 Days Free Trial

Customer Data & Analytics Built by and for Marketers

Customer segmentation

Product analytics

Customer cohorts

Sequential purchase reports

Demographic traits

Psychographic traits

Predictive ltv

Lifecycle segments

Sync marketing platforms

About Decile ‑ Customer Analytics

Launched Sep 17, 2020

Built by Decile

Email :

support@decile.com

Address

1812 North Moore Street, Suite 2100, 17th Floor, Arlington, VA, 22209, US

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Introduction Video

Description

Transform your ecommerce data into actionable insights and recommendations, instantly.

Decile is the AI-powered ecommerce analytics platform that empowers ecommerce teams to move faster and more strategically. Illuminate opportunities to drive incremental value with every step of the customer journey by bringing together your first-party data and hundreds of enrichment attributes. Scale insights, improve marketing outcomes and uncover areas of opportunity instantly. Activate your learnings by syncing directly with key marketing platforms.

Luma AI: Your AI analyst for instant answers to your ecommerce questions
Enrichment: 1P data enhanced with demographic and psychographic traits
Bespoke Personas: Generate always-current brand personas
Predictive Models: Elevate marketing with predictive LTV and lifecycle segments
Activation: Sync to key marketing platforms like Klaviyo, Attentive, and Meta

Pros

Comprehensive use of first-party data combined with hundreds of enrichment attributes
Helps identify high-value customer personas and the products that resonate with them
Improves retention by providing a deeper understanding of the customer lifecycle
Offers various analytics features like customer cohorts, product analytics, and sequential purchase reports
Builds personas based on extensive demographic and psychographic traits
Allows segmentation and comparison to identify high-value customers
Includes predictive models to elevate marketing efforts with predictive LTV and lifecycle segments
Syncs data to key marketing platforms including Klaviyo, Attentive, and Meta
Highly rated for its customer support, particularly the support team members like Roman and Oliver
Easy-to-use and easy-to-integrate, providing valuable insights quickly

Top Helpful Reviews

Smith Teamaker

Jan 26, 2025 on Shopify

Decile has been a HUGE help as we work to better understand our customers. The insights from Decile have allowed us to more accurately target specific customer segments. The team is knowledgeable, helpful and always willing to dig in (especially when we don't have the time on our end!). Working with them has been seamless and we have been able to unlock so much more than we ever have before thanks to Decile. Shoutout to our amazing CSM, Roman!

BYLT Basics

Jan 15, 2025 on Shopify

We’ve been using Decile to analyze our business operations, and it’s been a game-changer. The software is intuitive and easy to use, even for those without a technical background. Its customizable dashboards and real-time analytics provide valuable insights into sales trends, customer behavior, and marketing efficiency. The integration with third-party apps is seamless, and the team is responsive and helpful (shoutout to Baron). What really sets Decile apart is its scalability. Whether you’re a small startup or a growing enterprise, it adapts to your needs. Overall, Decile is a fantastic tool for data-driven decision-making, and I highly recommend it for any business looking to optimize its operations.

Rifle Paper Co

Oct 07, 2024 on Shopify

Decile has been an incredible CRM tool for our small brand. The app itself is easily self-serviced, with any number of reports easily created. The support team is incredible (Roman!) and he is very fast and proactive in getting back to us. I have looked into other tools for this, but we are so happy with our service and the data we are getting that we have stayed with Decile for a few years now.

Kinn

Sep 23, 2024 on Shopify

We’ve been searching for a solution like Decile for quite some time, and Alex and Bianca have been incredible in helping us uncover valuable insights to achieve our brand’s KPI goals and enhance our retention strategies. I especially appreciate the comparative analytics and sequential purchase data. I highly recommend Decile to anyone seeking in-depth customer journey analytics!

Nordic Naturals

Sep 18, 2024 on Shopify

Decile provides incredibly detailed data on our audience. The tool and the Decile people (shout out Roman) have helped us with our audience targeting and segmentation, campaign planning and much more. Very powerful tool for brands looking to take their data analytics to another level.

Melissa

Apr 15, 2024 on Shopify

Decile is an excellent tool. Easy-to-use, easy-to-integrate, and provides fantastic information. What really sets Decile apart is their customer support. We have been working with Roman for months now, and he is incredibly knowledgeable, dedicated, and fast. I'm confident that our understanding about our consumers has deeply grown thanks to Decile and to Roman and Oliver!

Voluspa

Apr 09, 2024 on Shopify

We have really found value in Decile Analytics, especially with the support of their customer success team. They have helped us navigate the platform, and uncover and visualize data that has had a direct impact on business. They have really integrated as a part of our team and have been a great value add!

Arey

Mar 06, 2024 on Shopify

A must-have for brands looking for an easy way to dive into their Shopify analytics. Decile makes it much easier to pull essential data that can be easily overlooked within the Shopify platform. The audience creation tool has been helpful with creating custom audiences for our ad platforms. We no longer have to export and import CSV files; Decile does it automatically to all of our major ad platforms with just a click of a button. The Decile team has also been very helpful (shoutout to Baron!) in ensuring we utilize the platform to its fullest potential.

CYMBIOTIKA

Feb 08, 2024 on Shopify

I recommend Decile to all my friends in the ecom space. Their platform provides a ton of information on virtually anything you need to know about your customers, and the best part is that they have data professionals that will help you sift through the data. Roman from the Decile team is one of the best data professionals I've worked with. He is knowledge, responsive, and provides amazing viewpoints on analyzing data. Highly recommend Roman and the greater Decile team.

Flag & Anthem

Dec 20, 2023 on Shopify

I want all of my Shopify friends and none of my competitors to know about Decile. Not only was I able to answer a master list of 25 CRM questions (which had gone un-answered for MONTHS) within an hour of our data being uploaded, but I was able to action on many of them and push audiences to my media platforms the same day. Prior to Decile I was warehousing all of our Shopify data in GCS/BigQuery and writing SQL queries from scratch—I'm a performance marketing director, not an analyst by trade, so this took me forever and often I was unsure if I had done things right. Since Decile, I haven't had to touch BigQuery once and I have complete faith in the data I'm looking at. I now know things like "Over what timeframe do 80% of our customers make their second purchase, pivoted by the month they were acquired?" "Which first-purchase products produce customers with the highest LTV? And which have the highest repeat rates?" For a small team with no dedicated analysts, this has truly been a game-changer.

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