Merchants run ads across multiple channels but cannot tell which ones actually lead to sales. Crux Analytics tracks visitor journeys from first click to checkout and attributes revenue to each marketing touchpoint. Compare five attribution models to understand which campaigns drive awareness versus which close sales. See how customers navigate your store, identify drop-off points, and discover which products are viewed together. Make informed decisions about where to spend your marketing budget.

• Five attribution models to see which marketing channels drive your sales
• Visual journey maps showing how customers navigate from entry to checkout
• Automatic UTM tracking captures campaign data from all your marketing links
• Product affinity reports reveal which items customers browse together
• Live view of current visitors, cart activity, and purchases in real time