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Clay • B2B Wholesale Pricing logo

Clay • B2B Wholesale Pricing

Develop by Shopify

$17-$67

/ Month
  • Built for Shopify
  • Free plan available 7 Days Free Trial

    Fully custom B2B wholesale registration forms

    Email notifications
    Drag and drop
    Automatic tagging
    Custom form fields
    Form integration

    About Clay • B2B Wholesale Pricing

    Launched Nov 10, 2024

    Categories

    Built by Shopify

    Address

    114 W. 17th Street, New York, NY, 10011, US

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    Introduction Video

    Description

    Mold your existing store for wholesale & B2B buyers by offering them wholesale & volume pricing

    Imagine a store where your B2B buyers see wholesale prices only on some pages, like product pages, but not on key pages like your cart or checkout. Now imagine a store that doesn’t even show these prices consistently to all B2B & wholesale buyers. Sounds chaotic? We know. That’s why we designed Clay’s B2B Wholesale pricing - to help solve these problems and give your B2B & wholesale buyers a reliable and smooth buying process. No unwanted surprises, no trust issues. Here’s how Clay helps:

    Imagine a store where your B2B buyers see wholesale prices only on some pages, like product pages, but not on key pages like your cart or checkout. Now imagine a store that doesn’t even show these prices consistently to all B2B & wholesale buyers. Sounds chaotic? We know. That’s why we designed Clay’s B2B Wholesale pricing - to help solve these problems and give your B2B & wholesale buyers a reliable and smooth buying process. No unwanted surprises, no trust issues. Here’s how Clay helps: more
    • B2B pricing: Set percentage discounts, amount off, tiered/quantity/volume prices
    • Sell B2B Globally: Shopify Markets integration, set static or dynamic currency
    • Registration form: Create wholesale signup form that looks just like your store
    • Customer groups: Create different tiers and provide NET term to maximise profits
    • Order limit: Set min/max wholesale order limit on order value or order quantity

    Pros

    • Fully customizable with custom form fields, layout, and appearance
    • Simple UI using drag and drop form builder
    • Centralized management of form submissions with approval or rejection functionalities
    • Automatic tagging and account creation for approved customers
    • Email alerts for every sign-up and status update for customers
    • Easy integration into an existing page or the option to create a new page on the Shopify store

    Cons

    • Limited to Shopify platform, potentially restricting users outside of this ecosystem
    • Dependence on app-specific features may restrict flexibility compared to custom solutions
    • Potential learning curve to utilize all customization options effectively

    Top Helpful Reviews

    Executive Car Keys

    Jan 21, 2026  on Shopify

    We wanted to set wholesale prices for individual SKUs and we compared most of the top rated wholesale apps in shopify app store. We found clay to be the most suited app. Not only did they have the feature we wanted but also their support was top notch. We highly recommend Clay to stores who wish to setup their wholesale store.

    Leaf & Loom

    Jan 21, 2026  on Shopify

    This app so far does everything that I need - offers discounted prices to trade customers. It allowed me to set different discounts for different products and design a trade registration form as needed. At first, it was showing the cheapest price for each product in the collection view, whereas I needed it to show the full product price. The team completed this for me quickly on request. I also needed the discounted price to show in the quick look window, which didn't happen by default but they also did this promptly on request. Great service and app. Thank you.

    directblanks.com

    Jan 14, 2026  on Shopify

    Been using the app for a couple months now and love the fact that I can offer different shipping options to my retail and wholesale customers. The wholesale pricing table also works great on all my product pages as well and allows me to group my customers into various tiers. The team has been super helpful with any questions I have and is always super quick to reply! Would definitely recommend to any ecommerce seller that does B2B and DTC

    ICINTRACOM.DE

    Jan 09, 2026  on Shopify

    We switched over from BOLD Commerce to Clay and could not be happier. We have had no downtime after more than 6 months of using the application, so for us the app has been very reliable. It also loads fast enough and does not drag down our store performance. Clay offers responsive and very knowledgeable support. We are hoping to see some future developments that allow us some form of automated price updates. *UPDATE* Clay has added an API endpoint which allows us to push pricing updates straight from our back-end into the Clay app.This is such an important update for us. Thank you for listening to our feedback.

    Lucky Lads Provisions

    Nov 25, 2025  on Shopify

    This app has really helped us expand our wholesale business and the customer service is exceptional!

    Port 68

    Nov 05, 2025  on Shopify

    Outstanding B2B app and incredible support! This app has been an excellent addition to our Shopify store. It’s perfectly designed for B2B functionality and has made managing our wholesale operations smooth and efficient. The setup was straightforward, and whenever we had a question, the support team responded promptly and went above and beyond to help. Their service is exceptional — quick, knowledgeable, and always professional. It’s rare to find this level of responsiveness and attention to detail. We highly recommend this app to anyone running a B2B or wholesale store on Shopify!

    Joseph K. & Company LLC

    Nov 04, 2025  on Shopify

    We needed to merge a retail site that allows customization for products with a wholesale site that has bulk pricing and does not allow customization. This proved to be difficult, but Clay B2B Wholesale Pricing did the trick. It's simple, straight-forward, easy to use, and works out of the box. CSV uploads make updating bulk pricing dead-simple, and the customer service is outstanding. Extremely prompt and very helpful. I can recommend this app to any developer or business owner. Hiding customization features from other apps when a wholesale customer is logged in did take some liquid coding - but that's to be expected. Overall - 5 stars out of 5.

    ICINTRACOM.DE

    Oct 28, 2025  on Shopify

    We switched over from BOLD Commerce to Clay and could not be happier. We have had no downtime after more than 6 months of using the application, so for us the app has been very reliable. It also loads fast enough and does not drag down our store performance. Clay offers responsive and very knowledgeable support. We are hoping to see some future developments that allow us some form of automated price updates.

    The Barrington Garage

    Oct 25, 2025  on Shopify

    It's challenging for small businesses to find affordable apps that get the job done without complexity and excessive cost. Clay accomplishes that for us. I've been able to add a wholesale customer group that functions seamlessly within our retail site. We only wholesale our artisan pewter brand, Crosby & Taylor. Clay allows us to limit wholesale pricing to only those products while keeping everything else at retail. Clay is intuitive and easy to set up, and their team is incredibly responsive and helpful if you hit a snag. It's exactly what I needed to get our wholesale operation off the ground, and I'm confident it can meet our needs for expanded functionality as we grow.

    Sirius Signal

    Oct 17, 2025  on Shopify

    Excellent App and Exceptional Support — Clay: B2B Wholesale Pricing has been fantastic for our store. It does everything we need — and more. The built-in dealer signup form that integrates directly into Shopify is a huge plus. On top of that, their customer service is incredibly responsive and knowledgeable. It’s rare to find a team that attentive — they’re truly Johnny-on-the-spot whenever a question comes up. Highly recommended.

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