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Clay: B2B Wholesale Pricing

Develop by Shopify
  • Built for Shopify
  • Free plan available 7 Days Free Trial

    Fully custom B2B wholesale registration forms

    Email notifications
    Drag and drop
    Automatic tagging
    Custom form fields
    Form integration

    About Clay: B2B Wholesale Pricing

    Launched Nov 10, 2024

    Categories

    Built by Shopify

    Address

    651 North Broad Street, Suite 201, Middletown, DE, 19709, US

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    Introduction Video

    Description

    Mold your existing store for B2B buyers by offering them wholesale pricing & volume discounts

    Imagine a store where your B2B buyers see wholesale prices only on some pages, like product pages, but not everywhere, not even on key pages like your cart or checkout. Now imagine a store that doesn’t even show these prices consistently to all B2B buyers. Sounds chaotic? We know. That’s why we designed Clay’s B2B Wholesale pricing - to help solve these problems and give your B2B buyers a reliable and smooth buying process. No unwanted surprises, no trust issues. Here’s how Clay helps:

    Imagine a store where your B2B buyers see wholesale prices only on some pages, like product pages, but not everywhere, not even on key pages like your cart or checkout. Now imagine a store that doesn’t even show these prices consistently to all B2B buyers. Sounds chaotic? We know. That’s why we designed Clay’s B2B Wholesale pricing - to help solve these problems and give your B2B buyers a reliable and smooth buying process. No unwanted surprises, no trust issues. Here’s how Clay helps: more
    • B2B pricing: Set percentage discounts, amount off, tiered/quantity/volume prices
    • Sell B2B Globally: Shopify Markets integration, set static or dynamic currency
    • Registration form: Create a B2B signup form that looks just like your store
    • Customer groups: Create different tiers and groups to maximise profits & loyalty
    • Order limit: Set min and max b2b order limit on order value or order quantity

    Pros

    • Fully customizable with custom form fields, layout, and appearance
    • Simple UI using drag and drop form builder
    • Centralized management of form submissions with approval or rejection functionalities
    • Automatic tagging and account creation for approved customers
    • Email alerts for every sign-up and status update for customers
    • Easy integration into an existing page or the option to create a new page on the Shopify store

    Cons

    • Limited to Shopify platform, potentially restricting users outside of this ecosystem
    • Dependence on app-specific features may restrict flexibility compared to custom solutions
    • Potential learning curve to utilize all customization options effectively

    Top Helpful Reviews

    Sirius Signal

    Oct 17, 2025  on Shopify

    Excellent App and Exceptional Support — Clay: B2B Wholesale Pricing has been fantastic for our store. It does everything we need — and more. The built-in dealer signup form that integrates directly into Shopify is a huge plus. On top of that, their customer service is incredibly responsive and knowledgeable. It’s rare to find a team that attentive — they’re truly Johnny-on-the-spot whenever a question comes up. Highly recommended.

    BESTSELECTIVE

    Oct 15, 2025  on Shopify

    This is a 1st class experience. Shubham and his partner are the stars here. Instead of talking to an AI you get full human service support. If you have a problem, they will help you solve it. Sometimes it is a challenge to figure out how the whole Shopify setup works and how it interact with the external apps. Here they will guide you so you get the correct setup. Also whether you want your prices or discount showing correctly or in a specific way, they will try to optimize it for your special needs. They answer very fast and you dont have to wait 3-4 days like with the big companies. Also they are refining the app always, so every time one of their customers (like me) have a suggestion to an upgrade for a specific market or country, they will take it in to consideration and update accordingly when time is there. Remember to support those small developers, cause they are the true magicians of these implementations. Not all heroes wear capes!

    MX Wholesale UK

    Oct 09, 2025  on Shopify

    Rock-solid B2B pricing at scale. Excellent support! We moved to Clay B2B after outgrowing our previous wholesale discount app, and it’s been a clear upgrade. We run a large catalogue and multiple customer tiers, and Clay has handled our pricing logic cleanly without slowing down operations. Clean admin UX. Fast to set up price lists and rules, fewer restrictions than our old app. Responsive support. Fast, clear answers and quick fixes when we flag edge cases. We’re mid-rollout and early results are solid. If you’re moving from a generic “wholesale discount” app and need something stable, fast and support-led, Clay B2B is a safe bet.

    zonefacelift.shop

    Sep 17, 2025  on Shopify

    We have just completed the set-up of this app and are registering our wholesale customers. The set-up was intuitive and easy to do. We encountered one small issue and contacted the developer. The response was immediate and absolutely fantastic. Shubham took the time to explain the issue in a call and advised how we could resolve the matter. We are looking forward to working with the system. Thusfar we have been very happy and have found the system to be much easier to work with than our previous process. Thank you!!

    Print.Save.Repeat.

    Sep 12, 2025  on Shopify

    This app was just what we needed for our store. For the past 2 years, our company has been on Shopify Plus primarily for built-in B2B features. It has been a pain. It was over-engineered and forces you to use New Customer Accounts which have a completely separate account portal with no ability to customize the pages. The folks at Clay: B2B offer a great solution. We have a wide range of customers with specific pricing needs. They offer the ability to set automatic discounts per customer (% off or $ off) or manual price list with a spreadsheet upload. We utilize all three and it works great for our purposes. Also, it only takes up 1 of 25 active automatic discounts Shopify allows. They are also incredibly responsive and listen to their customers. I had requested for the ability to sort Customer Groups by name and they implemented the feature within a week. Huge props. Thanks to Clay: B2B, we are downgrading our Shopify Plus plan to Advanced which will save $26,000 / year. I highly recommend Clay: B2B.

    Q Evon Fine Jewelry

    Sep 10, 2025  on Shopify

    We have only tested it in-house but the app seems to working well for us so far. There were a couple of features we were looking for (order minimums and removing the free shipping option for wholesale customers) that they said they are currently working on and will have ready very soon. They suggested options for what to do in the meantime. Once these features are available I think this app will have everything we are looking for. It was fairly easy to get everything set up. The customer service is excellent. The response was immediate and very thorough and friendly.

    LUMEA

    Sep 04, 2025  on Shopify

    I use this app to automatically apply discount codes in checkout based on customer tags. It does a great job of that--better than any other app I've tried. I have multiple different pricings, and Clay is very customizable and can handle it. The customer support is phenomenal. I've always had fast responses. I once reached out with a custom request, and support was able to add it to my account. I highly recommend.

    Motorbunny

    Jul 23, 2025  on Shopify

    We had a unique challenge using the Clay B2B form with our Replo-built page, which doesn't allow standard app placement. The Clay team, especially Shubham, was incredibly responsive and collaborative. They quickly create solution that allowed the form to dynamically render and update properly. What really stood out: - Fast, hands-on support with clear communication - Willingness to collaborate and solve platform-specific issues - Lightweight and flexible form integration We’ve used other B2B apps, but Clay B2B stands out for its customer service and adaptability. Highly recommend for any merchant who needs a tailored wholesale experience.

    Smart4Solar

    Jul 08, 2025  on Shopify

    Highly recommend this app! We've recently migrated all our price lists to this platform instead of using product variables, and it's been a game-changer. The support team has been incredibly responsive, addressing every question and resolving any product-related issues quickly and efficiently, even if the issue has not been with the app but shopify.

    House of Anuk

    Jul 04, 2025  on Shopify

    I love this app. Easy to use and setup. I tried other apps on the market and they were all outrageously expensive and hard to figure out for small business. Friendly customer service as well.

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