Benchmark Hero App Review: Features, Pros & Cons for Shopify

Name: SEO Image Optimizer Wizard
Brand: Shopify
SKU: shopify-benchmark-hero-app-by-shopify
Rating: 4.8 (634 reviews)

Customer reviews: SEO Image Optimizer Wizard

Develop by Shopify

Benchmark Hero is a Shopify app designed to help merchants track and improve store performance by comparing key metrics against industry standards. Reading reviews can help you decide if it’s the right tool to optimize your business growth.

Reviews (634)

Overall rating

4.8

5

428
4

18
3

4
2

1
1

10

What Merchants Think

The "SEO Image Optimizer Wizard" is widely praised by merchants for its ease of use and efficiency in optimizing images, leading to significant time savings and improved website performance. Many users find the service invaluable, particularly for its ability to quickly enhance SEO without requiring a deep technical understanding. However, a few have reported issues with the optimization process affecting image quality or altering website aesthetics unexpectedly.

Key Strengths

Time-saving capabilities, with reports of reducing optimization time significantly.
User-friendly interface that is accessible even to beginners.
Automatic image optimization and bulk optimization feature.
SEO improvement through enhanced images and additional features like ALT text automation.
Offers a comprehensive site audit, helping identify and suggest areas for improvement.
Free plan availability, appreciated by those on a budget.

Common Concerns

Some users reported that it altered image quality or appearance in unexpected ways.
Issues with the app not restoring images properly after changes.
A few users mentioned that the app's free plan is mostly a gateway to upselling other products.
Occasional complaints about the lack of functionality in renaming images post-optimization.

Final Thoughts

Overall, "SEO Image Optimizer Wizard" is a highly regarded tool that seems ideal for store owners looking to enhance their SEO efforts with minimal effort and cost. Despite the occasional hiccup with image adjustments, the app has successfully helped many merchants streamline their processes and improve their website's performance. It remains a strong choice for those seeking a time-efficient, easy-to-use, and effective image optimization solution.

BvBvoTwu SuperMarket

Jan 29, 2026 on Shopify

I am amazed at what the SEO Image Optimizer has done for my Shopify store in a short time.

Sunny Jar Events

Jan 25, 2026 on Shopify

Healthy Audio Hypnosis

Jan 20, 2026 on Shopify

We added this app to our site, and in just 15 minutes, it saved us over an hour of time fixing several problems. The app has given us clear insight into the areas we can improve, and it was great to see we were getting a lot right, too. We will revisit this review in a few weeks once we have actioned the recommendations given to us. Very satisfied at the moment.

Cửa gỗ nhựa Naviwood

Dec 26, 2025 on Shopify

good

Prairie Soap Shack

Dec 18, 2025 on Shopify

That was such an easier way to compress the image sizes of my product photos and speed up my website.

Rue Botanique

Dec 17, 2025 on Shopify

Free and Effective

AlohaClothes

Dec 08, 2025 on Shopify

Great app, saved my business hours of tedious work! Thank you!

JD Wear

Dec 04, 2025 on Shopify

Excelente

Cửa gỗ nhựa Naviwood

Nov 24, 2025 on Shopify

Angel shopping

Nov 19, 2025 on Shopify

Shroomability

Nov 17, 2025 on Shopify

great app! I highly recommend it.

karinex

Nov 16, 2025 on Shopify

This is the best app for optimization for it really optimizes in a manner that will make your brand products rank higher on Google too. We have tried so many optimization apps but none were like this app. I 100% recommend this app.

Miau&Guau

Nov 15, 2025 on Shopify

Good experience reducing images sizes. Very happy with this app.

STA4kids design kinderkleding & speelgoed

Nov 06, 2025 on Shopify

Free image optimizing.

Coffee Embassy

Nov 06, 2025 on Shopify

The only app I've found so far that optimizes all images for no charge. Lots of other interesting addons I am now looking into to optimize our website and traffic.

YEOUTH

Nov 04, 2025 on Shopify

Excelente aplicación, reduce bastante el trabajo de compresión de imagenes, y gratis!

Fellprinz

Oct 28, 2025 on Shopify

PengLab

Oct 25, 2025 on Shopify

good

Casa Vértice

Oct 24, 2025 on Shopify

otimo app para loja

Lacatang Shop

Oct 21, 2025 on Shopify

I rely a lot on the features of this app because it improves the loading speed of my store. I am very satisfied with most recent speed measured after using this app.