Benchmark Hero App Review: Features, Pros & Cons for Shopify

Customer reviews: SEO Image Optimizer Wizard

Benchmark Hero is a Shopify app designed to help merchants track and improve store performance by comparing key metrics against industry standards. Reading reviews can help you decide if it’s the right tool to optimize your business growth.

Reviews (618)

Overall rating

4.8

5

386
4

18
3

4
2

1
1

8

What Merchants Think

The "SEO Image Optimizer Wizard" is widely praised by merchants for its ease of use and efficiency in optimizing images, leading to significant time savings and improved website performance. Many users find the service invaluable, particularly for its ability to quickly enhance SEO without requiring a deep technical understanding. However, a few have reported issues with the optimization process affecting image quality or altering website aesthetics unexpectedly.

Key Strengths

Time-saving capabilities, with reports of reducing optimization time significantly.
User-friendly interface that is accessible even to beginners.
Automatic image optimization and bulk optimization feature.
SEO improvement through enhanced images and additional features like ALT text automation.
Offers a comprehensive site audit, helping identify and suggest areas for improvement.
Free plan availability, appreciated by those on a budget.

Common Concerns

Some users reported that it altered image quality or appearance in unexpected ways.
Issues with the app not restoring images properly after changes.
A few users mentioned that the app's free plan is mostly a gateway to upselling other products.
Occasional complaints about the lack of functionality in renaming images post-optimization.

Final Thoughts

Overall, "SEO Image Optimizer Wizard" is a highly regarded tool that seems ideal for store owners looking to enhance their SEO efforts with minimal effort and cost. Despite the occasional hiccup with image adjustments, the app has successfully helped many merchants streamline their processes and improve their website's performance. It remains a strong choice for those seeking a time-efficient, easy-to-use, and effective image optimization solution.

TRENDZZ PRIME

Jul 30, 2025 on Shopify

very good app for SEO boosting

Skyward Journey

Jul 23, 2025 on Shopify

It is good to compress images quickly and add basic SEO. However, I find it can only compress images of products only. Some images from homepages/ promotion websites can't be compress automaticlly.

MuddyStock

Jul 08, 2025 on Shopify

useful app it can give you more details,issues,changes about your website

Hunting Game Supplies

Jun 22, 2025 on Shopify

This app is good and has really done well it even let me know what was wrong AND HELPED ME TO FIX IT SO NOW MY SITE HAS REALLY GOOD SEO AND ALL but it could use some work But the inconsistent scoring keeps it from being perfect. You fix that and it will be 5 stars and i do recommend this to anyone Recommend it for: Store owners who need image optimization (most people) Anyone wanting to save hours of manual work People who want cutting-edge features (LLM.txt file) Those comfortable ignoring inconsistent scoring Anyone wanting free professional-level optimization overall my site is alot better and faster

Home Fusion

Jun 19, 2025 on Shopify

Happy Vapes

Apr 09, 2025 on Shopify

There is not many apps that will optimize all images on your site for free, but this has. A few images still seem too big but has saved me a lot of time.

All Mine Now Clothing

Mar 17, 2025 on Shopify

Great App If Your Looking For A Bulk And Automated Image Optimizer... This Is The #1.. It Has Saved Me, So much Time, Daily & Weekly...

Thai Therapy by Maria

Mar 14, 2025 on Shopify

I am new to Shopify. This app helped clarify many questions, giving you the solution and the link where to go.

Pasha

Feb 19, 2025 on Shopify

using since 1 hour the app, but absolutely stunning. Let´s see, what comes

BPRunning

Nov 22, 2024 on Shopify

Good app!

TENDENS SHOP

Nov 21, 2024 on Shopify

semble bien marcher

Organiq Mart

Nov 17, 2024 on Shopify

I tried SEO optimization by storeya and must appreciate the effort and they saved me almost 3 hours of work.

New products

Oct 30, 2024 on Shopify

Hijab By Dania

Oct 27, 2024 on Shopify

Very supportive app. After using this app my website loading speed increased to an excellent level.

Earth Ripple

Aug 02, 2024 on Shopify

Great app for optimizing images, many of my stores images weren't looking that good. Thanks to these guys, I'm all good now.

SIRE CLOUD MALL

Jul 26, 2024 on Shopify

I've used SEO Image Optimizer Wizard and it's fantastic! It quickly optimized all my images, improving my site's loading speed and SEO ranking.

ISNY

Jul 18, 2024 on Shopify

Grandpas Retail

Apr 06, 2024 on Shopify

thank you for helping me to optimize my website images