Athena XAI Search improves product discovery through visual, voice, and semantic search. It helps customers find relevant products when search queries are unclear or incomplete. The app supports easier navigation, more accurate search results, and structured catalog exploration. Merchants gain control over search behavior and visibility into how customers use search.

• Visual search using product images and photos.
• Voice search for natural language product queries.
• Semantic search that understands intent, not only exact keywords.
• Advanced autocomplete with synonyms, promotions and keyword control.
• Search analytics showing search behavior, queries and more reports.