Advanced Customer Segments

Develop by Shopify

$19.99-$49.99

/ Month

7 Days Free Trial

Automated segmentation for targeted offers and enhanced customer retention.

About Advanced Customer Segments

Launched Jan 15, 2026

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

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Description

Create rich customer segments, run RFM analysis, and launch targeted offers.

Cohort intelligence for smarter customer growth. Persona Point delivers clear customer insights through automated segmentation, cohort analysis, and RFM scoring. View how groups behave, compare their performance, and create targeted offers that drive retention—all without needing a data team. Feature Highlights: Advanced Segments: Build rich customer groups RFM Analytics: Spot VIPs and at-risk buyers Cohort Comparison: Compare segment performance Offer Engine: Create offers for key cohorts

Advanced Segment Builder: Combine behaviors, frequency, spend, custom rules, tag
RFM Analysis Engine: Automatically classify customers into meaningful persona gr
Offer Generator: Build personalized offers by segment in a few clicks.
Side-by-side insights: Instantly compare segments to spot top performers.