Overall, merchants have varying opinions about the "AdTrack ‑ Google Ads Tracking" app. While some users find it useful and praise its effectiveness in managing Google Ads tracking, others report issues with its core functionalities, such as conversion tracking and tag management. Customer support received mixed feedback, appreciated by some but criticized by others for not being helpful enough.
The "AdTrack ‑ Google Ads Tracking" app holds potential for users looking to manage and track Google Ads conversions effectively within Shopify. However, recurring concerns around reliability, inactive tags, and tracking accuracy suggest that improvements are needed for it to be a universally recommendable solution. Merchants looking for precise tracking may find the current version lacking, but with future updates and improvements, it could become a viable tool for e-commerce businesses.