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Customer reviews: CAPI Facebook Pixel Meta API

Develop by AdTrace

ADTRACE simplifies Facebook Pixel and Conversion API integration for Shopify stores, ensuring accurate ad tracking and optimization. This review covers its features, pricing, and real user experiences to help merchants make informed decisions.

Reviews (35)

Overall rating
3.2

What Merchants Think

The app "PixelPro: Facebook Pixel CAPI" receives mixed reviews from merchants. While many users applaud the app's customer support and effectiveness in providing insights, there are frequent complaints regarding unexpected charges and frustrations with the billing process. Customer service is often praised for being responsive and helpful, lending to an overall perception of good support, but the financial management aspect of the app has led to dissatisfaction for a notable number of users.

Key Strengths

  • Outstanding customer support with prompt and helpful responses.
  • Effective in providing valuable insights and enhancing marketing strategies.
  • Simple and easy-to-use interface.

Common Concerns

  • Unexpected charges and billing issues without apparent customer consent.
  • Slow or unresponsive handling of billing disputes.
  • Lack of transparency regarding subscription and billing processes.

Final Thoughts

Overall, "PixelPro: Facebook Pixel CAPI" is seen as a potentially powerful tool with excellent customer support, making it useful for improving advertising strategies and website insights. However, its reception is marred by significant billing concerns, which need to be addressed to improve user confidence and satisfaction. The app holds promise for greatly benefiting merchants, provided it reassesses its billing and subscription handling.

WQ-X

Jul 15, 2025  on Shopify

fraudulent software!!!!Please refund my money, it says free for a month, it didn't expire and then it started charging. And that's not what was charged. It doesn't say on the software that there is a charge, a separate charge of £40, please refund my hard earned money. I have 3 million social coal followers, INS FB TIKTOK YOUTUBE , if it is not refunded I will report it on multiple social coals and post a video.

Izzie Publishing

Jun 19, 2025  on Shopify

I’ve been using this app since October 2024 and unfortunately, I cannot recommend it. This review isn’t meant to be harsh, but it's important to be transparent for the sake of other business owners. The main issue I had was with the lack of pricing transparency. I would have never kept this app if I had known it was going to cost $250/month just to run a Meta Pixel. I didn’t use any of the advanced features — I just needed basic pixel tracking. The $250 charge came unexpectedly, and I only found out about it when my performance started dropping and I checked Meta Events Manager, which showed no active pixel on my website — even though I was paying for this app to manage it. When I contacted support, I explained that $250/month wasn’t fair for what I was using. Only then did they offer me a $27/month plan — but only after I pushed the issue. I appreciated that gesture, but a month later, I was told I’d still be charged the full amount due to a “Shopify regulation.” If I hadn’t followed up, I never would’ve known. I kept the app longer than I should have because I had collected 6+ months of pixel data, and I was afraid to lose it. But in the end, it just wasn’t worth it. You don’t need this app to use Meta Pixel — it’s completely free to set up via Shopify’s official Facebook & Instagram integration, which also includes Conversion API. This app adds unnecessary cost and complexity, especially with tiered pricing that makes it unsuitable for scaling. I’m sharing this because I wish I had known all this earlier. I don’t think the app is malicious, but the experience was frustrating and costly.

Cartouchify

Apr 23, 2025  on Shopify

C'est de voleurs!!! N'installez surtout pas cette application. Ils vous activent automatiquement des services que vous n'avez pas demandés. J'ai essayé de les contacter, mais ils répondent toujours la même chose sans jamais rembourser. They're thieves!!! Do not install this app. They automatically activate services you didn't request. I tried contacting them, but they always give the same answer and never refund.

Ulap Bedsheet US

Apr 06, 2025  on Shopify

I recently noticed a subscription associated with my account, but I did not intentionally use or subscribe to this service. I do not need this app and would like to request the cancellation of the subscription. Please cancel it and ensure I’m not charged moving forward.

Sai Creations Watches

Mar 13, 2025  on Shopify

They charged us without our knowledge, even though we had already uninstalled the app as per their guidance. I emailed them on the same day while in the free trial, but unfortunately, I was still charged. We haven’t received any response yet. I kindly request a full refund. I have already sent you an email regarding this issue.

Hera Bathware

Mar 02, 2025  on Shopify

first time angry with an app, charged me $522 and i dont even know the reason?

Precious Peanuts

Feb 23, 2025  on Shopify

EflySim

Jan 30, 2025  on Shopify

Fraud- don`t install will take money straight away when no orders have been placed. They should be banned from app store

LittleBlockShop

Jan 25, 2025  on Shopify

charges you wihtoit you knowing! doesnt let you set a low spend limit!

HomeinFun

Jan 20, 2025  on Shopify

be careful with your bill! They will overcharge you again and again!

Precious Peanuts

Jan 13, 2025  on Shopify

Totally a fraud app! I have tried to contact the customer service to revert the charge, but ever since no reply. trying to contact again, but just never able to connect with them again!!

Quorab

Dec 21, 2024  on Shopify

123$ ..wtf .. for not even using the app

Yeumien Grocery

Nov 27, 2024  on Shopify

The way of charging is too unreasonable. The way of handling customer feedback is also too slow Overall very bad

Diekaufshop

Oct 28, 2024  on Shopify

if 1 27 euro burning of money

Trendokay

Oct 12, 2024  on Shopify

Very bad customer support service

Luxury Store

Sep 30, 2024  on Shopify

PURA MIERDA, ME COBRARON SIN USAR LA APP .

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