CAPI Facebook Pixel Meta API

Develop by Shopify

$27-$87

/ Month

Free plan available

Facebook / Instagram (Meta) Pixel with CAPI & First Party Data

Server-side tracking

One-click integration

Ad campaign optimization

User-friendly dashboard

Roi improvement

About CAPI Facebook Pixel Meta API

Launched Jun 21, 2022

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Setup your Facebook Pixel in 30 seconds with AdTrace.

Setup the Meta Pixels with ease using AdTrace. We have a simple way to connect the Meta pixel to your store. Plus we integrate with the Conversion API for full server side tracking. We guarantee that your Event Match Quality scores will be improved using our app, or your money back.

Easy Meta Pixel + Conversion API setup
Improve Event Match Quality (EMQ) scores
Fix duplicate event tracking, missing events, and other tracking problems
Order and event attribution for your store

Pros

Empowers e-commerce merchants to enhance advertising efforts
Facilitates tracking of visitors' interactions on the store
Provides invaluable data for optimizing ad strategies
Includes Conversion API to overcome browser-based tracking limitations
Offers a more reliable and secure way to send web events directly to Facebook
One-click addition of Facebook Pixel to the store
Server-side event tracking fixes browser tracking limitations
Precise tracking data enables conversion optimization
Helps optimize ad spend by targeting the right customers
User-friendly dashboard for easy setup and management

Top Helpful Reviews

Easy Shop USA

Dec 06, 2025 on Shopify

Application CAPI (Facebook Pixel / Meta API) – À FUIR ABSOLUMENT J’ai installé cette application alors que je n’avais aucune commande. Dès que j’ai commencé à en recevoir — 3 commandes seulement au mois de novembre — l’application m’a automatiquement fait passer au niveau 1, sans aucune notification, et a commencé à me facturer 23 € par commande. Résultat : les factures se sont accumulées et, une fois le montant atteint 71,17 €, Shopify m’a prélevé directement pour le compte de l’application CAPI. Le pire ? Je n’ai rien reçu en échange. Aucune fonctionnalité utile, aucun service rendu. Rien. J’ai passé des heures dans leur chat support, où ils se renvoient la balle avec Shopify. Au final, ils m’ont remboursé seulement 16 €, alors qu’ils m’ont facturé plus de 71 € pour 3 commandes. Pourtant, leur offre indique clairement : 27 $ par mois jusqu’à 25 commandes. Moi, j’en ai eu 3, et ils m’ont facturé 71,17 €. C’est totalement abusif. Ensuite, ils m’ont demandé de désinstaller l’application (car cela supprime l’historique du chat). Ils m’ont même donné une fausse adresse mail pour les contacter : j’ai reçu une notification indiquant que l’adresse n’existe pas. Ce n’est pas une erreur de saisie : ils m’ont bel et bien donné un faux contact. C’est clairement une stratégie pour faire disparaître le problème. Leur pixel ne sert à rien, aucune valeur ajoutée. Les analyses de Shopify sont un peu moins précises, certes, mais elles sont gratuites, honnêtes, et surtout elles fonctionnent. Ne téléchargez pas cette application. Ce sont de vrais escrocs. Une bande de voleurs. Je suis honnêtement à deux doigts d’aller porter plainte. À fuir absolument.

Windhond Blits

Nov 19, 2025 on Shopify

he CAPI and Facebook Pixel Meta API have been game-changers for our marketing stack. Since implementing them, we’ve seen dramatically improved tracking accuracy, even with browser restrictions and ad blockers. The server-side events are incredibly reliable, and the integration options make it easy to tailor everything to our specific setup. What I love most is the added visibility into the customer journey—attribution is clearer, optimization is smarter, and our ROAS has noticeably improved. Meta has done a fantastic job providing thorough documentation and robust tools that work seamlessly together. If you’re serious about scaling your campaigns and want dependable, privacy-centric tracking, the CAPI + Pixel combo is absolutely worth it. Highly recommended!

Joss Aguilar

Sep 18, 2025 on Shopify

hi i was charged $65 CAD and i dont even know why, i want to cancel and receive a refund. they say they help you with fake bots and thats all i have had, plus huge charge for nothing. Could you please tell me how to get refunded? thank you Update*** i have been waiting for an answer on chat about how they are going to follow up and they suddenly stopped answering. As well, i sent a message to their email. An absolute scam so far

Hair By Toyaa

Sep 01, 2025 on Shopify

I was debited even after uninstalling your app, i didnt use it up to the specified period of testing please refund my money

WQ-X

Jul 15, 2025 on Shopify

fraudulent software！！！！Please refund my money, it says free for a month, it didn't expire and then it started charging. And that's not what was charged. It doesn't say on the software that there is a charge, a separate charge of £40, please refund my hard earned money. I have 3 million social coal followers, INS FB TIKTOK YOUTUBE , if it is not refunded I will report it on multiple social coals and post a video.

Izzie Publishing

Jun 19, 2025 on Shopify

I’ve been using this app since October 2024 and unfortunately, I cannot recommend it. This review isn’t meant to be harsh, but it's important to be transparent for the sake of other business owners. The main issue I had was with the lack of pricing transparency. I would have never kept this app if I had known it was going to cost $250/month just to run a Meta Pixel. I didn’t use any of the advanced features — I just needed basic pixel tracking. The $250 charge came unexpectedly, and I only found out about it when my performance started dropping and I checked Meta Events Manager, which showed no active pixel on my website — even though I was paying for this app to manage it. When I contacted support, I explained that $250/month wasn’t fair for what I was using. Only then did they offer me a $27/month plan — but only after I pushed the issue. I appreciated that gesture, but a month later, I was told I’d still be charged the full amount due to a “Shopify regulation.” If I hadn’t followed up, I never would’ve known. I kept the app longer than I should have because I had collected 6+ months of pixel data, and I was afraid to lose it. But in the end, it just wasn’t worth it. You don’t need this app to use Meta Pixel — it’s completely free to set up via Shopify’s official Facebook & Instagram integration, which also includes Conversion API. This app adds unnecessary cost and complexity, especially with tiered pricing that makes it unsuitable for scaling. I’m sharing this because I wish I had known all this earlier. I don’t think the app is malicious, but the experience was frustrating and costly.

charma

May 22, 2025 on Shopify

The app is very useful and the support team is responsive and helpful. They reply quickly and are willing to assist with any questions. Great experience so far!

Cartouchify

Apr 23, 2025 on Shopify

C'est de voleurs!!! N'installez surtout pas cette application. Ils vous activent automatiquement des services que vous n'avez pas demandés. J'ai essayé de les contacter, mais ils répondent toujours la même chose sans jamais rembourser. They're thieves!!! Do not install this app. They automatically activate services you didn't request. I tried contacting them, but they always give the same answer and never refund.

Ulap Bedsheet US

Apr 06, 2025 on Shopify

I recently noticed a subscription associated with my account, but I did not intentionally use or subscribe to this service. I do not need this app and would like to request the cancellation of the subscription. Please cancel it and ensure I’m not charged moving forward.

La Moda Me

Mar 19, 2025 on Shopify

very bad and so expansive for such a service and they charge as if the are helping you store believe me not the best. i felt as if i got scammed

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