Shopify A/b testing apps 2026

Recapture Abandoned Carts

$39 / Month

8.2

36 Reviews

The Best Abandoned Cart Recovery w/ Email + SMS Show more

Recapture Abandoned Carts is a robust Shopify app designed to enhance your store's revenue by effectively recovering abandoned carts and optimizing email marketing strategies. This app has helped countless businesses reclaim millions in lost sales, offering a suite of features beyond just abandoned cart recovery. With Recapture, you can manage post-purchase communication, send review requests, upsell offers, and a variety of educational emails to engage customers more effectively. The app also supports SMS notifications and email list building via engaging pop-ups, further enhancing customer engagement and retention. Designed for ease of use, Recapture boasts a famous 5-minute setup, enabling users to quickly implement and benefit from its capabilities. Pre-configured emails and SMS messages come with built-in best practices, ensuring your marketing efforts follow tried and tested methods. With advanced features like A/B testing, segmentation, and detailed analytics, Recapture provides you with the tools to maximize your store’s lifetime value effortlessly.

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Email list building

Abandoned cart recovery

A/b testing

Automations

Segmentation

Campaign analytics

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Elastic Path Studio

$99-$999 / Month

8.2

10 Reviews

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Personalized no-code landing pages that drive more sales Show more

Unstack Landing Pages is a dynamic app designed to enhance your marketing strategy by converting casual browsers into loyal buyers through high-converting landing pages. By integrating with Klaviyo data, Unstack personalizes the shopping experience, tailoring content to engage individual customers effectively. This app encourages brands to redirect traffic from generic product and collection pages to specialized landing pages optimized for sales conversion. Unstack simplifies the creation process with user-friendly tools, making it easy to design landing pages that align with your paid, email, and SMS campaigns. Additionally, it offers robust technical marketing support, ensuring brands can maximize results swiftly. A/B testing capabilities and powerful integrations further enhance your ability to optimize landing pages for faster growth and improved customer engagement. Let Unstack Landing Pages transform how you connect with your audience, driving sales with precision and efficiency.

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Personalized experiences

A/b testing

Klaviyo integration

No-code landing pages

High-converting templates

Paid marketing optimization

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ABPilot AB Testing | UTM Track

6.7

5 Reviews

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"Optimize Shopify strategies with real-time A/B testing, no coding needed." Show more

ABPilot is a robust A/B testing tool specifically designed for Shopify stores, enabling merchants to optimize their business strategies without needing any coding experience. By offering real-time data, automated test management, and versatile configuration options, ABPilot helps users enhance their revenue, refine marketing channels, and improve audience targeting. The app's features include price testing to effortlessly boost profits and flexible targeting for precise audience and channel optimization. Merchants can also benefit from traffic control, which allows them to adjust traffic allocation to minimize risks, and automated testing that can be scheduled to run seamlessly. With real-time insights, users can quickly analyze data and make informed decisions, ensuring a continuous path to maximizing profits and achieving significant business growth. ABPilot simplifies A/B testing, making it accessible and effective for all Shopify users looking to elevate their store performance.

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Real-time insights

Automated testing

Price testing

Traffic control

Flexible targeting

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Avada Email Marketing

$16-$47 / Month

7.9

839 Reviews

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Increase sales with email automation marketing campaign & SMS Show more

Avada Email Marketing is a robust platform designed to help merchants convert visitors and leads into loyal customers through a comprehensive omnichannel approach. The app enables seamless follow-up and engagement via multiple channels, including email marketing, SMS, push notifications, and WhatsApp, ensuring that businesses can reach their audience wherever they are. Key features include smart mail automation, mass mailing, advanced segmentation, and detailed reporting to fine-tune marketing strategies. Merchants can leverage tools such as sales popup forms, spin-to-win games, and various email marketing templates to capture and nurture leads effectively. With automation workflows like abandoned cart recovery and welcome sequences, Avada streamlines customer interactions and enhances the shopping experience. The platform supports A/B testing, geo-targeting, and personalized product recommendations, allowing businesses to optimize their campaigns for maximum impact. Whether it's through newsletters or promotional SMS campaigns, Avada provides all the tools necessary to manage and grow customer relationships efficiently.

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Segmentation tools

Sms marketing

Personalization options

Email automation

Sales popups

Advanced reporting

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RT: Post Purchase Survey

7.4

78 Reviews

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Implement a Post-Purchase Survey to Boost Ecommerce Sales. Show more

RT: Post Purchase Survey is a powerful tool designed to provide invaluable insights into your customers' experiences and preferences. By deploying customizable survey questions, this app helps businesses understand critical information such as where customers discover their brand, their potential competitors, and future purchasing intentions. Knowledge gleaned from these surveys empowers brands to strategize effectively, refine their product offerings, and ultimately gain a competitive edge. The app seamlessly integrates with various themes and provides versatile pop-up types, including quizzes and surveys, enabling businesses to engage with customers in a personalized manner. Additionally, it offers advanced features like A/B testing for pop-ups, allowing for data-driven decision-making to optimize interactions and performance. With RT: Post Purchase Survey, businesses can not only enhance customer satisfaction but also drive revenue growth through informed, tailored strategies.

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Customisable survey questions

Survey revenue analysis

Works with all themes

Pop-up types: quizzes, surveys

Managing pop-ups: a/b testing

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Discount Bot: Sitewide Sales

$29.99-$99.99 / Month

9.1

9 Reviews

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Create discounts for your entire catalog at once Show more

Discount Bot by Appsara is an efficient tool designed to streamline the process of applying discounts across extensive product catalogs. Its key feature is the ability to create comprehensive discounts that automatically include all current and new products, eliminating the hassle of manually adjusting discounts for new inventory. Users have the flexibility to exclude specific items or collections from these discounts, ensuring tailored promotional strategies. The app also supports automatic exclusion of products that are permanently or temporarily not on sale. Additionally, Discount Bot facilitates easy A/B testing of discount codes, allowing store owners to optimize their promotional tactics. This seamless discount management system is ideal for businesses looking to enhance their sales strategy with minimal manual effort.

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Exclude specific items

Catalog-wide discounts

Auto-apply new products

A/b test discounts

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Ptengine ‑ Heatmaps, AB test

$109-$659 / Month

8.2

2 Reviews

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Get insights with heatmaps, A/B testing, and marketing tools. Show more

Ptengine ‑ Heatmaps, AB Test is a comprehensive tool designed to optimize your Shopify store effortlessly. With intuitive heatmaps, you can visualize how visitors interact with your website, allowing you to uncover actionable insights for improvement. The app offers robust A/B testing capabilities to fine-tune page variations and boost conversion rates. Audience segmentation features help deliver personalized marketing messages, enhancing user engagement and retention. To further decrease bounce rates, deploy sticky bars and popups that captivate visitor attention. Ptengine provides real-time analytics for quick, data-driven decisions, ensuring your store remains adaptive and competitive. Best of all, it requires no coding, making e-commerce optimization straightforward and effective for all levels of expertise—try Ptengine today and transform your online store experience!

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Real-time analytics

A/b testing

Audience segmentation

Engagement tools

Heatmap visualization

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Fondue CashBack Promotions

$159 / Month

7.7

37 Reviews

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Reduce Discounts. Convert More. Increase Revenue. Show more

Fondue CashBack Promotions is a versatile app designed to enhance the shopping experience by offering post-purchase incentives instead of traditional pre-purchase discounts such as coupon codes. Shoppers can see their CashBack eligibility throughout their purchase journey, allowing them to redeem it afterward through methods like gift cards and cash, with more options on the horizon. This approach moves away from the one-size-fits-all discounting model that often sacrifices profit for higher revenue. It aims to foster customer loyalty by providing bonus values on gift cards and tailored discounts to convert hesitant shoppers while recapturing revenue from those who don't redeem their cashback. The app seamlessly integrates with various platforms where coupons are typically used, such as advertisements, on-site popups, emails, SMS, and influencer collaborations. Businesses can create customized promotions, manage them via campaigns, triggers, and rules, and even segment customers using URL-based CashBack options in A/B testing tools.

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Segment customers

Cashback eligibility

Post-purchase redemption

Custom incentives

Bonus gift cards

Manual cashback creation

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Helium fashion landing pages

$199-$799 / Month

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No-code smart fashion stores with dynamic merchandising Show more

Helium Fashion Landing Pages is an innovative app designed to elevate your Shopify store with its no-code tool, enabling the creation of headless smart stores that respond dynamically to real-time location data and visitor behavior. This cutting-edge tool allows you to merchandise your products based on a myriad of factors like weather conditions, historical data, and emerging sales trends, ensuring that your store remains relevant and appealing to every shopper. By personalizing each visitor's experience, the app recommends products, adapts themes for different campaigns, and crafts unique user journeys—all powered by first-party cookies. Moreover, Helium ensures your pages load with excellent speed and optimized SEO scores through server-side rendering techniques. Tailored for both first-time and repeat visitors, the platform enriches each interaction with behavior-driven customization. With dynamic themes and smart A/B testing capabilities, Helium fashion landing pages provide a powerful, user-friendly solution to revamp your fashion retail strategy.

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Personalized recommendations

No-code design

Smart a/b testing

Visitor behavior tracking

Dynamic merchandising

Real-time adaptation

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Checkout Blocks & Upsell

$30-$50 / Month

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Effortless, customizable checkout with upsell, validation, analytics, and more features. Show more

GR: Checkout Blocks & Upsell + is a versatile app designed to optimize your checkout process and enhance your customer experience. It allows for extensive customization of your checkout with features like a delivery date picker, FAQs, shipping details, and trust badges. To boost your average order value (AOV), the app offers upsell, cross-sell, free upsell options, progress bars, and optional gift wraps, alongside the ability to auto-add products and track sales analytics. The app ensures accuracy with shipping and billing address validation and offers cart validation rules to streamline the checkout process. Engage your customers effectively with time-sensitive banners and discounts, and provide a personalized checkout experience by allowing custom gift messages and delivery instructions. Additionally, GR: Checkout Blocks & Upsell + supports A/B testing, comprehensive analytics, and offers advanced features like blocking specific delivery dates, zip code restrictions, and smart engagement tools to drive sales.

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Customizable checkout

Sales analytics

Upsell and cross-sell

Address validation

Progress bars

Gift options

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PricePulse

$19.9 / Month

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AI-driven pricing insights to maximize revenue and optimize profit strategies. Show more

PricePulse is an innovative app designed to revolutionize pricing strategies for merchants using advanced AI technology. Unlike most pricing apps that rely on basic markup methods, PricePulse takes a data-driven approach to maximize your profits by analyzing sales data to calculate price elasticity. This allows you to see the potential revenue impact before implementing any price changes. With the app's interactive revenue simulator, you can visualize demand curves and understand pricing impacts on your sales. PricePulse provides professional A/B test plans coupled with statistical tracking for precise implementation and evaluation of pricing strategies. Its smart pricing recommendations are tailored to boost revenue without alienating customers. Additionally, the app's seasonal pricing analysis automatically identifies peak and low demand periods, ensuring you always capitalize on market trends. Stop guessing and start using PricePulse to transform your pricing strategies and optimize your revenue streams.

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Ai-driven recommendations

Price elasticity analysis

Revenue impact simulation

Interactive demand curves

Professional a/b testing

Seasonal pricing analysis

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Fudge: Speed improvements

$399-$999 / Month

7.4

8 Reviews

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Improve Core Web Vitals with automatic speed optimizations Show more

Fudge is your go-to solution for automated site performance improvements, ensuring your web pages load swiftly and efficiently without any hassle. Seamlessly integrating between your website and your users, Fudge continuously applies enhancements to boost site speed and overall performance. With automated A/B testing capabilities, you can easily quantify the impact of these improvements on both site speed and conversion rates. Our comprehensive reporting tools and alert system keep you informed of your site's performance metrics, enabling you to focus on your core business. By optimizing core web vitals, Fudge not only enhances user experience but also combines performance with sales data to provide insights on how these improvements affect your users. Additionally, you'll benefit from access to our team of technical experts, ready to assist with any specific queries or concerns you have regarding your site. With Fudge, enjoy peace of mind knowing your website is always optimized for speed and performance.

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Performance reporting

Real-time alerts

A/b testing

Core web vitals improvement

Automated speed optimizations

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NA Product+Upsell A/B Testing

$9.95 / Month

7.7

7 Reviews

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AB + split testing to optimize product prices, titles, etc Show more

NA Product+Upsell A/B Testing is an intuitive app designed to enhance your product details and boost conversion rates through efficient A/B testing. With this app, Shopify merchants can effortlessly set up live experiments to determine which product details are most effective in driving sales. There's no need for coding or waiting for customer support—install the app and start your first A/B test within minutes. The app seamlessly integrates with your Shopify store without slowing down your website, ensuring a smooth user experience. Users can adjust and test various aspects such as prices, titles, descriptions, and images to find the optimal combination for increased conversions. Additionally, the app tracks key metrics like views, add-to-carts, orders, and revenue, further allowing merchants to refine their strategies. Post-purchase upsell testing is also included, aimed at increasing average order value and boosting overall revenue.

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A/b test prices

Track views and revenue

Test post-purchase upsells

Install App

ShipScout - A/B Test Shipping

$49-$99 / Month

7.1

31 Reviews

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Find your most profitable free shipping thresholds & rates Show more

ShipScout is a powerful tool for merchants looking to optimize their shipping strategies through A/B testing. By experimenting with different shipping rates and free shipping thresholds, businesses can identify the most effective pricing mechanisms to boost conversion rates and improve customer satisfaction. The app offers the flexibility to customize site elements to display variant-specific data tailored to each visitor, increasing the likelihood of conversion. Users can monitor real-time results on an intuitive dashboard, enabling quick adjustments and optimizations to maximize profit. In addition to providing CSV exports for detailed analysis, ShipScout integrates seamlessly with the official Shopify carrier services API, ensuring minimal impact on site speed. Whether testing flat rates or free shipping offers, ShipScout empowers merchants to find the most lucrative shipping solutions for their business.

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Real-time results

Dashboard analytics

Customizable components

Free shipping thresholds

Test shipping rates

Csv exports

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Baseline: CRO Theme Sections

8.2

2 Reviews

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Easily add customizable sections to any theme or page. Show more

Baseline: CRO Theme Sections is a dynamic Shopify app designed to enhance your store's customization options beyond the limitations of typical themes. Developed from thorough testing and a wealth of custom designs, Baseline employs proven web design and UX/UI strategies to boost your store's performance. Its user-friendly interface integrates seamlessly with Shopify's theme editor, enabling you to personalize your store effortlessly without the need for costly developers or page-builder applications. The app offers pre-optimized theme sections that are easy to set up, making it accessible for store owners at all technical skill levels. With Baseline, you can upgrade your existing Shopify theme with an array of sections, ensuring greater flexibility and creativity. The app operates on a one-time payment model, eliminating recurring subscriptions and offering a cost-effective solution for store enhancement.

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Easy customization

Customizable sections

No coding needed

Pre-optimized sections

User-friendly integration

Design upgrade

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Splitsville

$5 / Month

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Real-time A/B split testing made easy Show more

Splitsville is a powerful app designed to help merchants enhance their landing page conversion rates through strategic A/B split testing. By selecting a product (Product A) and creating a variation (Product B) with modifications like price adjustments, image changes, or title edits, merchants can test what resonates best with their audience. The app generates a shareable redirect link on the merchant's domain, seamlessly directing incoming traffic between the two product versions. This setup ensures that each variation receives fair exposure, allowing for accurate performance comparisons. With a comprehensive dashboard that tracks sales, revenue, and conversion rates, Splitsville simplifies the process of determining which product page performs better. The user-friendly control panel ensures a quick setup, empowering merchants to make data-driven decisions effortlessly.

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Performance reporting

Conversion tracking

Dashboard analytics

User-friendly setup

Real-time split testing

Traffic diversion

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Pagemunch Landing Page Builder

$19-$59 / Month

6.6

5 Reviews

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Build Landing Pages, Product Pages that Convert and Sell More! Show more

Pagemunch Landing Page Builder is a powerful tool designed to help businesses turn website visitors into loyal customers. With its user-friendly drag-and-drop interface, merchants can effortlessly create targeted landing pages for specific campaigns or products, significantly boosting conversion rates. The app offers a wide range of customizable templates and design elements, enabling users to craft professional and visually appealing pages that effectively engage and motivate visitors to act. Additionally, Pagemunch supports A/B testing, allowing users to optimize their landing pages by comparing different versions and selecting the best-performing ones. This feature ensures that businesses can continuously refine their strategy to achieve maximum impact. Whether you're focusing on product launches, promotions, or lead generation, Pagemunch provides the flexibility and sophistication needed to create brand-specific landing pages that drive results.

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Customizable templates

A/b testing

Drag-and-drop

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Tariff Support by Intelligems

(3.5/5)

2 Reviews

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Easily integrate transparent tariff costs into your product pricing. Show more

Tariff Support by Intelligems is an innovative app designed to help businesses tackle the complexities of tariffs with ease and transparency. Recognizing the potential impact tariffs can have on brand viability, this app allows you to seamlessly integrate tariff costs into your product pricing. Customers will appreciate the transparency, as the app clearly itemizes the costs they are paying and the reasons behind them. With Tariff Support, brands have full control over which products include a tariff surcharge and can configure the percentage themselves. Advanced targeting features enable A/B testing and management of different customer segments to optimize pricing strategies. This ensures businesses can adapt efficiently to tariff changes while maintaining customer trust and satisfaction.

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Tariff cost integration

Product surcharge configuration

Advanced targeting controls

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Kameleoon A/B Testing

(2/5)

1 Reviews

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A/B Testing, Feature Experimentation and Personalization Show more

Kameleoon A/B Testing is a comprehensive platform that empowers marketers, product owners, and developers to enhance visitor engagement and conversion rates through sophisticated A/B testing and AI-driven personalization. The app allows seamless integration with your store, enabling the effortless transfer of visitor data, such as page visits, checkout status, and cart abandonment, for impactful testing and personalization. Users can create page variations without any coding using an intuitive graphical editor and develop targeted messages using a drag-and-drop segment builder with over 40 criteria. The included reporting tool provides in-depth analysis of campaign performance, offering valuable insights into A/B tests and personalization efforts. With Kameleoon, you can drive meaningful results and optimize the user experience all in one versatile platform.

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Ai-powered personalization

Data integration

Instant data feed

Impactful a/b tests

Campaign analysis

Intuitive graphic editor

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Omniconvert AB testing + CRO

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Advanced AB Testing Experimentation and CRO Tool Show more

Omniconvert AB Testing + CRO is a comprehensive tool designed to simplify and enhance your digital marketing efforts through A/B testing and conversion rate optimization. With its user-friendly interface, non-technical marketers can easily test and refine their strategies, ensuring high conversion rates. The app leverages web personalization through Omniconvert Explore, allowing businesses to create tailored, real-time experiences based on detailed visitor insights. Its website overlays feature helps effectively transform visitors into customers by delivering the right message precisely when it's needed. Additionally, Omniconvert offers advanced segmentation capabilities with over 40 variables, such as traffic sources and UTM campaigns, to maximize growth through precise targeting. Furthermore, the app provides tools such as customizable overlays and logic-based surveys to capture leads and gather customer feedback, enhancing user engagement and satisfaction. By integrating CRM data, RFM, weather, and traffic information, Omniconvert offers a highly adaptive approach to website personalization, making it a valuable asset for digital marketers aiming to optimize customer interactions and drive business growth.

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Behavioral targeting

A/b testing

Advanced segmentation

Customer surveys

Easy interface

Web personalization

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Shopify A/b testing apps

Related Categories

Price

Based on reviews

Showing 40 to 60 of 83 Apps

Recapture Abandoned Carts

Elastic Path Studio

ABPilot AB Testing | UTM Track

Avada Email Marketing

RT: Post Purchase Survey

Discount Bot: Sitewide Sales

Ptengine ‑ Heatmaps, AB test

Fondue CashBack Promotions

Helium fashion landing pages

Checkout Blocks & Upsell

PricePulse

Fudge: Speed improvements

NA Product+Upsell A/B Testing

ShipScout - A/B Test Shipping

Baseline: CRO Theme Sections

Splitsville

Pagemunch Landing Page Builder

Tariff Support by Intelligems

Kameleoon A/B Testing

Omniconvert AB testing + CRO