Most A/B testing tools change only display prices while Shopify charges the original at checkout AB Genius applies real test prices using Cart Transform Test pricing content themes and full page templates including product collection blog and homepage using a visual editor with no code Track RPV AOV profit and conversions with targeting by device country source and visitor type Built by CRO practitioners, not a generic SaaS team.

• Real checkout price testing, test prices that customers actually pay at checkout
• Theme & template A/B testing: split test full themes or any page template.
• Profit-first analytics: track RPV, profit per order, AOV, and conversion rate.
• Audience targeting: split tests by device, country, source, or visitor type.
• No-code setup, no flicker: visual test builder, ready in under 5 minutes.