Compare AdWhatCost: Optimize your Ads vs Scalify: Facebook & Google Ads

Name: Scalify: Facebook &amp; Google Ads
Brand: Scalify LLC

AdWhatCost: Optimize your Ads

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

Scalify: Facebook & Google Ads

Launch, analyze, optimize and scale your ads faster with AI

AdWhatCost: Optimize your Ads

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

Scalify: Facebook & Google Ads

Launch, analyze, optimize and scale your ads faster with AI

Rating

33 Reviews

9.1

93 Reviews

6.6

Pricing

Install App More info

Features

Utm tracking
Purchase behavior insights
Order verification
Daily email report
Ad profitability
Performance kpis

Campaign automation
Google shopping ads
Audience creation
Lookalike audiences
Personalized ads
Performance rules
Meta platform promotion
Ad optimization
Sales boosting algorithm

Screenshots

AdWhatCost: Optimize your Ads screenshot

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Scalify: Facebook & Google Ads screenshot

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Pros

Reliable UTM tracking for Facebook, Instagram, Meta, and TikTok Ads, even post iOS14
Fast, accurate, and verifiable account of orders placed by visitors who clicked on ads
Calculates the profitability of ads using traditional and advanced performance marketing KPIs such as ROAS, ROMI, and ACOS
Tracks orders and revenue generated by individual UTM parameter sets
Provides insights into purchase behavior of customer cohorts over time
Daily email reports about store performance

Enables launching, analyzing, scaling, and optimizing ads faster
Supports promotion on multiple Meta platforms including Facebook, Instagram, Messenger, WhatsApp, and Audience Network along with Google Shopping
Advanced automation features allow creation of 200 custom and lookalike audiences in seconds
No need to create audiences in advance, simplifying the process
Automated budget management based on performance, potentially saving money
Easy creation of personalized ads in minutes
Powerful optimization algorithm designed to boost sales
Pre-built audience templates available for targeting highly-profitable lookalike audiences

Cons

Limited to Shopify stores, may not be useful for stores on other platforms
Reliance on UTM parameters requires proper setup and management
Updates or changes in ad platforms (eg, Facebook or TikTok) might affect app’s performance or require adjustment
Could involve a learning curve to understand and utilize all KPIs and metrics effectively
Subscription costs may be a consideration for smaller businesses with limited budgets

Dependent on the app's algorithms and automated features, which may not always align perfectly with user expectations
Complexity in advanced features might require a learning curve for new users
Limited flexibility for users who prefer manual control over budget and audience creation
Potential over-reliance on automation could lead to less granular control and customization in campaign management
May require ongoing adjustments to ensure the automated rules align with changing ad performance

Launched

Apr 18, 2025

Developer

Built by AppCommerce LLC

Apps:

Average Rating:

4.4

Reviews:

Built by Scalify LLC

Apps:

Average Rating:

Reviews:

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Compare AdWhatCost: Optimize your Ads vs Scalify: Facebook & Google Ads

AdWhatCost: Optimize your Ads

Scalify: Facebook & Google Ads

AdWhatCost: Optimize your Ads