Compare AdRoll Marketing & Advertising vs AdWhatCost: Optimize your Ads

Name: AdWhatCost: Optimize your Ads
Brand: AppCommerce LLC

AdRoll Marketing & Advertising

Run web and social ad campaigns to retarget cart abandoners.

AdWhatCost: Optimize your Ads

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

AdRoll Marketing & Advertising

Run web and social ad campaigns to retarget cart abandoners.

AdWhatCost: Optimize your Ads

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

Rating

521 Reviews

9.2

33 Reviews

9.1

Pricing

Install App More info

Features

Automations
Email campaigns
Display ads
Social ad integrations
Reporting & analysis

Utm tracking
Purchase behavior insights
Order verification
Daily email report
Ad profitability
Performance kpis

Screenshots

AdRoll Marketing & Advertising screenshot

AdWhatCost: Optimize your Ads screenshot

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Pros

Uses a decade of data and machine learning to retarget current and future customers effectively
Personalizes messages with dynamic images of products that users have already engaged with
Supports display ads on millions of websites
Integrates social ad campaigns on TikTok, Meta, and Pinterest
Pairs unlimited emails with ads for peak performance
Runs pre-optimized retargeting campaigns across ads and email
Centralizes performance metrics in one place

Reliable UTM tracking for Facebook, Instagram, Meta, and TikTok Ads, even post iOS14
Fast, accurate, and verifiable account of orders placed by visitors who clicked on ads
Calculates the profitability of ads using traditional and advanced performance marketing KPIs such as ROAS, ROMI, and ACOS
Tracks orders and revenue generated by individual UTM parameter sets
Provides insights into purchase behavior of customer cohorts over time
Daily email reports about store performance

Cons

Connection issues with Google account, limiting ad platform capabilities
Significant credit card holds when setting up ads, immobilizing funds
Dynamic campaign images can be inconsistent, impacting brand identity
Logo color and appearance issues in the dashboard, with inadequate support
Lack of real-time campaign previews, making it hard to ensure brand alignment
Custom cookie banners can be removed without notice, causing aesthetic and potential legal issues
Time-consuming setup and troubleshooting with insufficient support assistance
Overall negative user experience due to aesthetic and functionality challenges

Limited to Shopify stores, may not be useful for stores on other platforms
Reliance on UTM parameters requires proper setup and management
Updates or changes in ad platforms (eg, Facebook or TikTok) might affect app’s performance or require adjustment
Could involve a learning curve to understand and utilize all KPIs and metrics effectively
Subscription costs may be a consideration for smaller businesses with limited budgets

Launched

Apr 19, 2025

Developer

Built by AdRoll

Apps:

Average Rating:

4.3

Reviews:

521

Built by AppCommerce LLC

Apps:

Average Rating:

4.4

Reviews:

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Compare AdRoll Marketing & Advertising vs AdWhatCost: Optimize your Ads

AdRoll Marketing & Advertising

AdWhatCost: Optimize your Ads

AdRoll Marketing & Advertising