Facebook & Instagram vs Wave: Best Shopify Apps Comparison

Name: Wave: Instagram feed &amp; TikTok
Brand: Growave

Are you looking to enhance your e-commerce store by integrating Instagram and TikTok feeds, and wondering which app—Facebook & Instagram or Wave: Instagram Feed & TikTok—is better suited for your Shopify store? In this comprehensive comparison, we will evaluate Facebook & Instagram vs Wave: Instagram Feed & TikTok, examining key features, ease of integration, customization options, and user experience. Whether you’re a new Shopify user or a seasoned retailer, this guide will assist you in selecting the optimal app to showcase your social media content and drive increased traffic and sales for your online business.

Facebook & Instagram

Bring your products to people on Facebook and Instagram.

Wave: Instagram feed & TikTok

Sell through user-generated Instagram feed & Tiktok galleries

Facebook & Instagram

Bring your products to people on Facebook and Instagram.

Wave: Instagram feed & TikTok

Sell through user-generated Instagram feed & Tiktok galleries

Rating

4,435 Reviews

7.4

129 Reviews

9.1

Pricing

Install App More info

Features

Sync inventory
Promote products
Manage orders
Seamless shopping
Target accurately
Create shoppable posts
Shop insights
Drive ad performance
One-time account setup

Customer behavior analytics
Shoppable instagram gallery
Add-to-cart integration
Analyze data
Showcase galleries
Four layouts options
Pull ugc via hashtag
Run contests
Build social proof
Manage content visibility
Showcase tiktok videos
Tag associated products
Unlimited instagram galleries
Auto-approve content

Screenshots

+ 1 more

Wave: Instagram feed & TikTok screenshot

+ 1 more

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Pros

Easily promote products and target accurately using powerful sales and marketing tools
Automatically sync eligible products to Facebook and Instagram shop from one inventory
Get shop insights including best performing products and top tagged content
Seamless in-app shopping experience from discovery to checkout
Live chat and email support from Meta
User-friendly interface appreciated by non-tech-savvy users
Quick and efficient customer support
Integration with existing Facebook business page made easy

Showcases galleries in four different layouts (grid, masonry, slider, and listing) seamlessly on any page
Pulls UGC via #hashtag to run contests and build social proof
Allows management of images and videos to hide outdated content
Provides data analytics to see how Instagram feed drives sales via add-to-cart integration
Showcases TikTok videos on your store to turn visitors into followers and followers into customers
Enables tagging associated products on photos for easier purchasing
Allows creation of unlimited Instagram galleries for different occasions
Offers customer behavior insights with analytics on impressions and conversions
Supports auto-approving and hiding of photos and videos seamlessly
Enables creation and display of shoppable Instagram galleries on a dedicated page

Cons

Issues with syncing products from Shopify to Facebook business page
Inconsistent connectivity with Facebook and Instagram accounts
Verification process for products and store can be problematic
Region-specific incompatibility issues, especially in Greece and India
Complicated setup process for some users
Reported issues with tracking and cookie banner affecting data accuracy
Some users find it difficult to get effective support from Meta
Recurring billing issues for ads without clear communication on problems

Potential for high maintenance to keep content updated
May require constant engagement to run successful contests and campaigns
Dependency on Instagram and TikTok APIs, which may change and affect app functionality
Learning curve for proper utilization of all available features and analytics
Costs associated with upgrading for advanced features might be high for small businesses

Launched

Oct 03, 2018

Jun 24, 2015

Developer

Built by Meta

Apps:

Average Rating:

1.9

Reviews:

4,435

Built by Growave

Apps:

Average Rating:

4.8

Reviews:

1,321

Make Your Choice

Install App More info View alternatives

Facebook & Instagram vs Wave: Best Shopify Apps Comparison

Facebook & Instagram

Wave: Instagram feed & TikTok

Facebook & Instagram