Auto Tag & Flow vs Easy Tag: Best Shopify App Comparison

Name: Easy Tag ‑ GTM &amp; Data Layer
Brand: TAGinstall

If you’re managing a Shopify store and are looking to enhance your ecommerce capabilities, understanding how different tools can streamline your tagging and analytics is crucial. In this guide, we’ll compare O Auto Tag & Flow Automation with Easy Tag GTM & Data Layer, focusing on their unique features, integration capabilities, and ease of use specifically tailored for Shopify users. Whether you're new to ecommerce analytics or looking to optimize your existing processes, this comparison aims to help you make an informed decision about which app better suits your business goals, maximizing your operational efficiency and data insights.

O: Auto Tag & Flow Automation

Auto tag with order tag, customer tag, bulk tag, backdate tag

Easy Tag ‑ GTM & Data Layer

Pre-built Data Layer for Google Tag Manager & 60+ tags

O: Auto Tag & Flow Automation

Auto tag with order tag, customer tag, bulk tag, backdate tag

Easy Tag ‑ GTM & Data Layer

Pre-built Data Layer for Google Tag Manager & 60+ tags

Overview

What is O: Auto Tag & Flow Automation?

O Auto Tag & Flow is a Shopify automation app focused on auto-tagging orders, customers, and products. It helps merchants organize and segment data efficiently while automating workflows.

Key Strengths:

Automated tagging for orders, customers, and products
Condition-based workflow triggers
Lightweight and easy to set up

What is Easy Tag ‑ GTM & Data Layer?

Easy Tag GTM is a Shopify app focused on bulk tag management with seamless Google Tag Manager (GTM) and data layer integration for advanced tracking.

Key Strengths:

Advanced GTM and data layer compatibility
Bulk tag editing with automation features
Detailed analytics for tracking tag performance

Rating

84 Reviews

8.4

78 Reviews

4.3

Pricing

Install App More info

Features

Shopify integration
Pre-built workflows
Intelligent automation
Dynamic tagging
Unlimited tags
Ai-generated flows

Quick installation
Pre-built data layer
Improved data accuracy
Optimised for speed
Ready-made tags

Screenshots

O: Auto Tag & Flow Automation screenshot

+ 3 more

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Pros

Offers unlimited tags (order tags, customer tags, product tags) for powerful automation
Helps in identifying high-value orders, potential fraud, monitoring traffic, and managing out-of-stock products
Pre-built auto-tag workflows provide more focused operations and simplify implementation
Immediate application of tags once triggers and conditions are set, including past orders
Allows adding, removing, or delaying as many tags as needed
Dynamic tagging based on dates, fees, and discounts helps create smarter workflows
Integrates with Shopify Flow for central management of operations
AI-assisted workflow creation simplifies the setting up of automated workflows

Simple, fast, and accurate implementation of Google Tag Manager
Ensures data is gathered and reported correctly, reducing guesswork
Improves data accuracy
Quick and easy to install
Optimized for speed
Saves days of work
Pre-built data layer with all e-commerce events (eg, purchase, addToCart)
Over 50 ready-made tags for various platforms (eg, GA4, Google Ads, Facebook, Pinterest)
Positive user review indicating life-saving utility and effective support

Cons

May require significant initial setup and customization depending on business needs
Potential for complexity and learning curve when configuring advanced workflows
Could depend on the reliability and performance of Shopify Flow for some functionalities
Might introduce overhead if not properly managed, leading to excessive tagging and clutter

Limited user reviews to gauge broader consensus
No mention of pricing or potential costs
No detailed documentation or tutorial information referenced

Launched

Nov 16, 2017

Nov 17, 2020

Developer

Built by Flowise

Apps:

Average Rating:

4.6

Reviews:

Built by TAGinstall

Apps:

Average Rating:

4.2

Reviews:

Make Your Choice

Install App More info View alternatives

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Top 8 Order Tagger Apps in 2025 to Streamline Order Management

Auto Tag & Flow vs Easy Tag: Best Shopify App Comparison

O: Auto Tag & Flow Automation

Easy Tag ‑ GTM & Data Layer

O: Auto Tag & Flow Automation