Omni vs Essential VIP: Top Shopify Loyalty Apps Comparison

Compare Omni vs. Essential for Shopify: features, pricing, CRM, and VIP loyalty. Find the ideal app to boost your store’s customer engagement!

Are you a Shopify store owner looking to enhance customer engagement and boost sales through a loyalty program? Deciding between omni-channel membership solutions like Omni Memberships & Loyalty CRM and specialized tools such as the Essential VIP Loyalty Program can be daunting. In this comprehensive comparison, we delve into the features, benefits, pricing, and unique offerings of these two popular Shopify apps. Whether you're seeking robust CRM capabilities or an intuitive VIP loyalty experience, this guide will help you select the ideal solution to strengthen customer relationships and elevate your brand.

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OMNI Memberships & Loyalty CRM

Custom rewards program with points campaigns for your store

Essential VIP Loyalty Program

Advanced loyalty program with points, rewards, referrals, VIP

Essential VIP Loyalty Program

Turn shoppers into fans with customizable loyalty, referrals, and rewards.

OMNI Memberships & Loyalty CRM

Custom rewards program with points campaigns for your store

Essential VIP Loyalty Program

Advanced loyalty program with points, rewards, referrals, VIP

Essential VIP Loyalty Program

Turn shoppers into fans with customizable loyalty, referrals, and rewards.

Rating

21 Reviews

9.1

60 Reviews

9.2

62 Reviews

9.2

Pricing

Install App More info

Features

Gift with purchase
Repeat purchases
Vip tiers
Free products
Pos integration
Erp integration
Points expiry
Order value increase
Points campaigns
Pay with points
O2o campaigns
Shopify flow campaigns

Multi-language support
Vip tiers
Customizable loyalty program
Gamified rewards
Smart tracking

Referral program
Rewards program
Vip tiers
Gamified rewards
Exclusive perks
Customizable points

Screenshots

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Pros

Customizable and branded loyalty and rewards program designed to encourage repeat purchases and increase order value
Dynamic and engaging features like VIP tiers, points, pay with points, gift with purchase, and free products
Simple setup and management from Shopify backend or Shopify POS
Integrates with both Shopify POS and third-party POS or ERP systems
Transforms the Shopify customer 'My Account' page into a dynamic loyalty account
Automated points campaigns and Shopify Flow campaigns available
Positive user reviews highlighting easy setup, innovative and user-friendly interface, and seamless integration
Professional and supportive consultants for implementation and support
Deep integration with Klaviyo for personalized customer communication
Capable of handling online and offline loyalty and reward systems through CRM integration

Customizable loyalty program allows for endless possibilities tailored to specific store styles
Includes points, rewards, referrals, and VIP tiers to enhance customer engagement and loyalty
Flexible widget builder helps seamlessly integrate the loyalty program with various brand aesthetics
Multi-language support broadens the reach to global customers
Smart tracking and analytics facilitate performance optimization
24/7 customer support assists in effectively building and managing the loyalty program
Gamified rewards and exclusive perks increase customer engagement and sales

Customizable points, rewards, and referral program.
VIP tiers offering exclusive perks.
User-friendly interface and easy setup.
Excellent customer support with quick response times.
Smooth and hassle-free user experience.
Highly customizable to fit brand needs.
Fair pricing structure, not based on the number of customers.
Efficient at increasing customer engagement and boosting sales.

Cons

Potential complexity in setting up and managing a highly customizable program might overwhelm some users
Requires ongoing management and optimization to ensure effectiveness
Initial learning curve for users unfamiliar with loyalty program structures or gamification techniques

Lacks automatic point deduction for returns and exchanges.
Limited integration with customer accounts, cannot embed directly.

Launched

Apr 01, 2025

Developer

Built by Wave Commerce

Apps:

Average Rating:

4.9

Reviews:

Built by Essential Apps

Apps:

Average Rating:

4.9

Reviews:

5,295

Built by Essential Apps

Apps:

Average Rating:

4.9

Reviews:

5,295

Make Your Choice

Install App More info

Install App More info View alternatives

Omni vs Essential VIP: Top Shopify Loyalty Apps Comparison

OMNI Memberships & Loyalty CRM

Essential VIP Loyalty Program

Essential VIP Loyalty Program

OMNI Memberships & Loyalty CRM

Essential VIP Loyalty Program