Compare Mailchimp Email SMS Marketing vs MailerLite Classic

Name: MailerLite Classic
Brand: MailerLite

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

MailerLite Classic

Powerful popups & personalized emails.

Rating

744 Reviews

9.2

85 Reviews

5.3

Pricing

Install App More info

Features

A/b testing
Email automation
Landing pages
Custom templates
Campaign types
Data insights
Pop-up forms
Segmentation targeting
Content studio
Ai improvements

Customer segmentation
Revenue tracking
Shopify synchronization
Product import
Landing pages
Abandoned cart emails
Targeted campaigns
Automated messages
Newsletter design
Pop-up creation
Automated e-commerce
Custom html editor
Unsubscribe page builder
Dedicated ip addresses

Screenshots

+ 2 more

+ 2 more

Your request is being processed and will be delivered shortly. If you do not receive an email from Taranker within the next 5 minutes, please check your spam folder and mark it as "Not Spam" to ensure future emails reach your inbox.

Pros

Precision-targeted emails.
Expert insights and powerful marketing CRM.
Integration with Shopify online store and POS.
Launch email automations (e.g., abandoned cart, welcome emails).
Access to creative assets in Content Studio for reuse.
AI-powered improvements with Content Optimizer.
Insights powered by data from millions of campaigns.
Pre-built pop-up forms and landing pages.
Extensive email marketing features (e.g., newsletters, SMS campaigns, promotions).

Allows design of beautiful newsletters and eye-catching pop-ups
Capability to deliver targeted campaigns using segmentation
Automated e-commerce campaigns for promoting new products and recovering lost sales
Ability to tailor the experience based on needed features such as custom HTML editor and dedicated IP addresses
Seamless integration with Shopify for syncing customer data and importing products
Automated messaging including abandoned cart emails
Revenue tracking to measure email performance on sales
Tools for growing subscriber list with custom pop-ups and engaging landing pages

Cons

Cleverly hidden prices and overcharges reported by users.
Issues with disabling and deactivating features.
Difficulty in resolving integration problems with Shopify.
Random issues with double opt-ins overriding Shopify subscriptions.
Poor live chat support with template answers.
Faulty domain validation code.
High fees related to bot activities.
Manual efforts required due to synchronization problems.
Persistent code residues on websites post-uninstallation.
Comparatively less user-friendly than other email marketing apps.

Potential complexity in setting up and managing automated campaigns
May require time to learn and utilize all advanced features effectively
Potential cost associated with accessing premium features-customizable plans may be confusing
Limited to users who utilize Shopify for their online store
Performance and email deliverability may depend on external factors like email server quality

Launched

Apr 18, 2025

Developer

Built by Intuit Mailchimp

Apps:

Average Rating:

4.3

Reviews:

744

Built by MailerLite

Apps:

Average Rating:

2.8

Reviews:

122

Make Your Choice

Install App More info View alternatives

Related blog

How to use automated email marketing for your e-commerce site

Compare Mailchimp Email SMS Marketing vs MailerLite Classic

Mailchimp Email SMS Marketing

MailerLite Classic

Mailchimp Email SMS Marketing