Compare Mailchimp Email SMS Marketing vs Omnisend Email Marketing & SMS

Name: Omnisend Email Marketing &amp; SMS
Brand: Omnisend

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

Omnisend Email Marketing & SMS

Drive sales with email marketing, newsletters, SMS, and popups

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

Omnisend Email Marketing & SMS

Drive sales with email marketing, newsletters, SMS, and popups

Overview

What is Mailchimp Email SMS Marketing?

Mailchimp is a widely used email marketing and automation platform that also supports SMS campaigns. It offers advanced segmentation, A/B testing, and integrations with eCommerce platforms like Shopify.

Key Strengths:

Robust automation workflows
Advanced audience segmentation
Comprehensive analytics and reporting

What is Omnisend Email Marketing & SMS?

Omnisend is a powerful email and SMS marketing platform for Shopify, providing advanced automation, multi-channel campaigns, and detailed analytics to maximize conversions.

Key Strengths:

Robust automation workflows
Multi-channel marketing (email, SMS, push notifications)
Advanced segmentation and personalization

Rating

594 Reviews

8.9

2,841 Reviews

9.4

Pricing

Install App More info

Features

A/b testing
Email automation
Landing pages
Custom templates
Campaign types
Data insights
Pop-up forms
Segmentation targeting
Content studio
Ai improvements

Abandoned cart recovery
Personalized emails
Exit-intent popups
Email marketing automation
Campaign analytics
Spin-to-win games
Sms campaigns
Landing pages
Ready-made templates
Welcome workflows
Signup forms
Automated segmentations

Screenshots

+ 2 more

Omnisend Email Marketing & SMS screenshot

+ 2 more

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Pros

Precision-targeted emails.
Expert insights and powerful marketing CRM.
Integration with Shopify online store and POS.
Launch email automations (e.g., abandoned cart, welcome emails).
Access to creative assets in Content Studio for reuse.
AI-powered improvements with Content Optimizer.
Insights powered by data from millions of campaigns.
Pre-built pop-up forms and landing pages.
Extensive email marketing features (e.g., newsletters, SMS campaigns, promotions).

Packed with features making it easy to grow email lists with landing pages & popups
Hundreds of pre-made email templates, eliminating the need for coding
Personalized emails for effective abandoned cart & welcome automation workflows
24/7 email & live chat support for all users, including free plan users
Seamless integration with Shopify
Detailed metrics and analytics showing app’s impact on revenue
Extremely user-friendly for beginners
High-quality educational resources and marketing blogs
Effective customer support, frequently praised in user reviews
Includes additional features like exit-intent popups, spin-to-win, and product reviews

Cons

Cleverly hidden prices and overcharges reported by users.
Issues with disabling and deactivating features.
Difficulty in resolving integration problems with Shopify.
Random issues with double opt-ins overriding Shopify subscriptions.
Poor live chat support with template answers.
Faulty domain validation code.
High fees related to bot activities.
Manual efforts required due to synchronization problems.
Persistent code residues on websites post-uninstallation.
Comparatively less user-friendly than other email marketing apps.

Interface might not be the most intuitive initially
Issue reported with coupons having dark backgrounds causing date visibility problems
Reports of unapproved widgets being added to product pages affecting conversions
Perceived high increase in subscription prices
Restrictions in the free version such as inability to remove the watermark, leading to reduced professionalism
Confusing refund policy and complaints of poor handling of refunds
User complaints about non-responsive customer support, particularly regarding unresolved technical issues
Problems with the definition of 'unlimited' services causing disruptions
Complaints about being charged monthly despite low or no usage of services
Issues with SMS functionality, such as not providing dedicated toll-free numbers and delays in purchasing credits

Launched

Nov 27, 2018

Mar 09, 2014

Developer

Built by Intuit Mailchimp

Apps:

Average Rating:

4.4

Reviews:

594

Built by Omnisend

Apps:

Average Rating:

4.7

Reviews:

2,841

Make Your Choice

Install App More info View alternatives

Compare Mailchimp Email SMS Marketing vs Omnisend Email Marketing & SMS

Mailchimp Email SMS Marketing

Omnisend Email Marketing & SMS

Mailchimp Email SMS Marketing