Compare Yotpo: Email Marketing & SMS vs ActiveCampaign Marketing

Name: ActiveCampaign Marketing
Brand: ActiveCampaign

Yotpo: Email Marketing & SMS

Email & Text Marketing, SMS Automation and Abandoned Carts

ActiveCampaign Marketing

Grow your business with email marketing, automation, and CRM

Yotpo: Email Marketing & SMS

Email & Text Marketing, SMS Automation and Abandoned Carts

ActiveCampaign Marketing

Grow your business with email marketing, automation, and CRM

Rating

2,738 Reviews

8.4

262 Reviews

7.2

Pricing

Install App More info

Features

Product recommendations
A/b testing
Drag & drop editor
Email & sms campaigns
Automated flows
300+ templates
Built-in canva
Audience building
Design effective emails
Ai text assistance
Sign-up automation
Cart abandonment automation
Shopper data segments

Marketing automation
Shopify integration
Lead generation
Sms marketing
Product reviews
Abandoned cart
Email nurturing
Cross-sell automations
Email designer

Screenshots

+ 2 more

+ 1 more

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Pros

Flexible, pay-as-you-send pricing helps brands grow without excessive costs
Over 300 email templates and a drag & drop editor with Canva integration
Automated flows for email & SMS campaigns to drive sales and build relationships
AI tools to optimize writing, timing, audience building, and product recommendations
Easily craft, personalize, and A/B test campaigns
Responsive and highly praised customer support
Easy navigation and integration
High open rates for SMS campaigns
Positive overall user experience and seamless setup

Comprehensive marketing automation tools to drive revenue with welcome emails, abandoned cart winback emails, post-purchase product review requests, and more
Integration with Shopify for seamless connection with the entire product catalog
User-friendly email designer for creating professional, personalized emails based on shopping behaviors and interests
Capability to automatically trigger abandoned cart email automations, increasing checkout rates
Effective in converting one-time buyers into repeat customers using up and cross-sell automations
Ability to send personalized SMS discounts based on past purchase behavior

Cons

Reports of unauthorized charges and billing issues
Poor handling of abandoned cart reminders for non-subscribed users
Difficulties in account creation and access
Complaints about unresponsive or unhelpful support in some situations
Concerns regarding transparency in billing and refunds

Some users may find the initial setup and learning curve challenging without prior experience in marketing automation
The pricing structure might be steep for small businesses or start-ups
Occasional reports of system bugs and reliability issues
Limited customization options for advanced users wanting more flexibility in email design

Launched

Oct 12, 2015

Feb 23, 2012

Developer

Built by Yotpo - Email & SMS

Apps:

Average Rating:

4.8

Reviews:

2,738

Built by ActiveCampaign

Apps:

Average Rating:

4.4

Reviews:

262

Make Your Choice

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Compare Yotpo: Email Marketing & SMS vs ActiveCampaign Marketing

Yotpo: Email Marketing & SMS

ActiveCampaign Marketing

Yotpo: Email Marketing & SMS