Shopify vs Drip: Email & Popups App Comparison

Compare Shopify Email vs Drip: features, integrations, pricing, and more. Find the best email solution for your Shopify store today!

Are you looking to optimize your email marketing strategy on Shopify and wondering which solution—Shopify Email or Drip—is the best fit for your business? In this comprehensive comparison, we'll delve into Shopify Email vs Drip, analyzing features, pricing, integration capabilities, and more, specifically tailored for Shopify store owners. Whether you're a seasoned entrepreneur or just starting, this guide will help you select the right email marketing tool to enhance your customer engagement and boost your sales on the Shopify platform.

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Shopify Email

Email marketing made for commerce

Drip: Email Marketing & Popups

Sell more with email marketing, automation & popups in one app

Shopify Email

Email marketing made for commerce

Drip: Email Marketing & Popups

Sell more with email marketing, automation & popups in one app

Rating

2,470 Reviews

9.2

81 Reviews

7.5

Pricing

Install App More info

Features

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

Email campaigns
Workflow templates
Drag and drop
Analyze data
Personalization
Pre-built segments
Create automations
Set up popups
Sync brand assets
Real-time segmentation
Popups & forms

Screenshots

+ 1 more

+ 1 more

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Pros

User-friendly and easy to navigate interface
Integrated seamlessly with Shopify, enhancing platform trust
Drag-and-drop editor and sales-focused templates for quickly creating branded emails
Pre-built automation templates and customer segmentation to target specific audiences
Tracks results like click-through rates, products added to cart, and purchases
AI-generated email subject lines, body copy, and optimized send times
Cost-effective, especially beneficial for small businesses with limited budgets
Allows saving and reusing templates for future email campaigns
Supports multiple customization options including images, links to products, specific sales, and discounts
Enhances customer interaction and engagement, supporting business growth and retention
Some users have found it to integrate well with other platforms like Faire

Integrates seamlessly with Shopify, unlocking the power of customer data
Pre-built segments based on Shopify data help target the best customers
Templates for welcome email workflows and abandoned cart automations make setup quick and easy
Syncs brand assets quickly to create newsletters
Combines email marketing and advanced popups in one app, reducing costs
Drag-and-drop functionality for adding store products to emails
Real-time segmentation for more targeted marketing
Includes additional features like popups, quizzes, surveys, and forms that can be activated in minutes
Free migration from current email app
Exceptional support throughout the migration process

Cons

Limited advanced email marketing tools compared to other apps
Issues with sender email address visibility and professional appearance
Reports of feature limitations, such as unable to send emails to non-opted-in users
Complaints about not showing open rates for campaigns
Misleading information about free email limit and base price
Segment parameter issues causing improper targeting
Problem with emails being sent without profile images and different sender email addresses
Periodic unexpected billing issues reported by users
Users suggesting the need for more seasonal templates and customization options

May have a learning curve for those new to email marketing
Complexity of features might overwhelm smaller businesses
Advanced customization options might require additional configuration time
Performance and scalability for larger stores not explicitly discussed
Potential compatibility issues with non-Shopify platforms or existing systems

Launched

Mar 31, 2025

Developer

Built by Shopify

Apps:

976

Average Rating:

3.3

Reviews:

47,340

Built by Drip

Apps:

Average Rating:

4.6

Reviews:

Make Your Choice

Install App More info View alternatives

Shopify vs Drip: Email & Popups App Comparison

Shopify Email

Drip: Email Marketing & Popups

Shopify Email