Shopify vs ActiveCampaign: Email Marketing Comparison

Name: ActiveCampaign Email Marketing
Brand: ActiveCampaign

ActiveCampaign Email Marketing

Grow your business with email marketing, automation, and CRM

ActiveCampaign Email Marketing

Grow your business with email marketing, automation, and CRM

Rating

2,535 Reviews

9.3

392 Reviews

1.9

Pricing

Install App More info

Features

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

Marketing automation
Shopify integration
Lead generation
Sms marketing
Product reviews
Abandoned cart
Email nurturing
Cross-sell automations
Email designer

Screenshots

+ 1 more

ActiveCampaign Email Marketing screenshot

+ 1 more

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Pros

User-friendly and easy to navigate interface
Integrated seamlessly with Shopify, enhancing platform trust
Drag-and-drop editor and sales-focused templates for quickly creating branded emails
Pre-built automation templates and customer segmentation to target specific audiences
Tracks results like click-through rates, products added to cart, and purchases
AI-generated email subject lines, body copy, and optimized send times
Cost-effective, especially beneficial for small businesses with limited budgets
Allows saving and reusing templates for future email campaigns
Supports multiple customization options including images, links to products, specific sales, and discounts
Enhances customer interaction and engagement, supporting business growth and retention
Some users have found it to integrate well with other platforms like Faire

Comprehensive marketing automation tools to drive revenue with welcome emails, abandoned cart winback emails, post-purchase product review requests, and more
Integration with Shopify for seamless connection with the entire product catalog
User-friendly email designer for creating professional, personalized emails based on shopping behaviors and interests
Capability to automatically trigger abandoned cart email automations, increasing checkout rates
Effective in converting one-time buyers into repeat customers using up and cross-sell automations
Ability to send personalized SMS discounts based on past purchase behavior

Cons

Limited advanced email marketing tools compared to other apps
Issues with sender email address visibility and professional appearance
Reports of feature limitations, such as unable to send emails to non-opted-in users
Complaints about not showing open rates for campaigns
Misleading information about free email limit and base price
Segment parameter issues causing improper targeting
Problem with emails being sent without profile images and different sender email addresses
Periodic unexpected billing issues reported by users
Users suggesting the need for more seasonal templates and customization options

Some users may find the initial setup and learning curve challenging without prior experience in marketing automation
The pricing structure might be steep for small businesses or start-ups
Occasional reports of system bugs and reliability issues
Limited customization options for advanced users wanting more flexibility in email design

Launched

Apr 13, 2020

Feb 23, 2012

Developer

Built by Shopify

Apps:

1040

Average Rating:

3.2

Reviews:

43,071

Built by ActiveCampaign

Apps:

Average Rating:

4.4

Reviews:

392

Make Your Choice

Install App More info View alternatives

Shopify vs ActiveCampaign: Email Marketing Comparison

Shopify Email

ActiveCampaign Email Marketing

Shopify Email

ActiveCampaign Email Marketing

Rating

Rating

Pricing

Pricing

Features

Features

Screenshots

Screenshots

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Pros

Pros

Cons

Cons

Categories

Categories

Launched

Launched

Developer

Developer

Built by Shopify

Built by ActiveCampaign

Make Your Choice

Make Your Choice

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