Seguno vs Yotpo: Email & SMS Apps for Shopify

Choosing the right email marketing platform for your Shopify store is crucial for boosting engagement and sales. In this insightful comparison, we'll explore Seguno and Yotpo, two leading email marketing and SMS solutions designed to enhance your Shopify experience. We’ll delve into their features, pricing, user experience, and integrations to help you determine which app aligns best with your business goals. Whether you’re looking for seamless automation or powerful customer engagement tools, this guide will equip you with the knowledge needed to make an informed decision and optimize your store's marketing efforts effectively.

Seguno Email Marketing

Easier email marketing newsletters, automations, and templates

Yotpo: Email Marketing & SMS

Email & Text Marketing, SMS Automation and Abandoned Carts

Seguno Email Marketing

Easier email marketing newsletters, automations, and templates

Yotpo: Email Marketing & SMS

Email & Text Marketing, SMS Automation and Abandoned Carts

Overview

What is Seguno Email Marketing?

Seguno is an email marketing app designed for Shopify stores, offering easy-to-use automation, segmentation, and campaign tools to boost sales and customer engagement.

Key Strengths:

Simple setup and user-friendly interface
Affordable pricing for small businesses
Basic automation and segmentation features

What is Yotpo: Email Marketing & SMS?

Yotpo Email Marketing & SMS is a Shopify app designed to help businesses automate email and SMS campaigns, boost customer engagement, and drive sales through personalized messaging.

Key Strengths:

Advanced segmentation for targeted campaigns
Seamless integration with Shopify and other Yotpo tools
AI-driven recommendations for optimized messaging

Rating

1,256 Reviews

9.3

8,440 Reviews

8.9

Pricing

Install App More info

Features

Shopify integration
Back-in-stock alerts
Email automation
Canva integration
Built-in spam protection

Product recommendations
A/b testing
Drag & drop editor
Email & sms campaigns
Automated flows
300+ templates
Built-in canva
Audience building
Design effective emails
Ai text assistance
Sign-up automation
Cart abandonment automation
Shopper data segments

Screenshots

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Pros

Easy to use and integrates directly with Shopify, saving time on designs and templates
Offers a wide range of features like pre-built automation series and Back in Stock restock alerts
Embedded Canva in a full-screen editor for quick and beautiful email designs
Includes built-in deliverability assistance and spam protection for secure email sending
Offers quick custom support from real email experts regardless of shop size
Supports a variety of campaign types including Abandoned cart, Browse abandonment, Drip campaigns, Newsletters, and more
Provides tools for managing campaigns like Analytics, Bulk editing, Segmentation, and Localization
Highly praised customer support, noted for being prompt, effective, and extremely helpful
Consistent updates and addition of new features

Flexible, pay-as-you-send pricing helps brands grow without excessive costs
Over 300 email templates and a drag & drop editor with Canva integration
Automated flows for email & SMS campaigns to drive sales and build relationships
AI tools to optimize writing, timing, audience building, and product recommendations
Easily craft, personalize, and A/B test campaigns
Responsive and highly praised customer support
Easy navigation and integration
High open rates for SMS campaigns
Positive overall user experience and seamless setup

Cons

Lacks the capability to place videos directly from a phone into emails, which can be limiting for visual products
Significant pricing jump for small businesses with gradual growth in email subscribers, making it costly for those still building their list
Only one pricing plan available, which may not be suitable for all business sizes

Reports of unauthorized charges and billing issues
Poor handling of abandoned cart reminders for non-subscribed users
Difficulties in account creation and access
Complaints about unresponsive or unhelpful support in some situations
Concerns regarding transparency in billing and refunds

Launched

Dec 12, 2018

Oct 12, 2015

Developer

Built by Seguno

Apps:

Average Rating:

4.9

Reviews:

2,419

Built by Yotpo - Email & SMS

Apps:

Average Rating:

4.9

Reviews:

8,440

Make Your Choice

Install App More info View alternatives

Seguno vs Yotpo: Email & SMS Apps for Shopify

Seguno Email Marketing

Yotpo: Email Marketing & SMS

Seguno Email Marketing