Postscript vs Yotpo: SMS & Email Marketing Comparison

Postscript SMS Marketing

Make SMS your #1 completely owned revenue channel

Yotpo: Email Marketing & SMS

Email & Text Marketing, SMS Automation and Abandoned Carts

Postscript SMS Marketing

Make SMS your #1 completely owned revenue channel

Yotpo: Email Marketing & SMS

Email & Text Marketing, SMS Automation and Abandoned Carts

Overview

What is Postscript SMS Marketing?

Postscript SMS is a Shopify-focused SMS marketing platform designed to help eCommerce stores engage customers via text messages. It specializes in automated campaigns, segmentation, and high-converting flows.

Key Strengths:

Optimized for SMS marketing with high open rates
Seamless Shopify integration
Powerful automation and segmentation

What is Yotpo: Email Marketing & SMS?

Yotpo Email Marketing & SMS is a Shopify app designed to help businesses automate email and SMS campaigns, boost customer engagement, and drive sales through personalized messaging.

Key Strengths:

Advanced segmentation for targeted campaigns
Seamless integration with Shopify and other Yotpo tools
AI-driven recommendations for optimized messaging

Rating

1,977 Reviews

6.7

8,440 Reviews

8.8

Pricing

Install App More info

Features

Revenue tracking
Personalized sms campaigns
Roi optimization
Automated sms flows
Subscriber conversation management
Historical data integration
High-traffic performance

Product recommendations
A/b testing
Drag & drop editor
Email & sms campaigns
Automated flows
300+ templates
Built-in canva
Audience building
Design effective emails
Ai text assistance
Sign-up automation
Cart abandonment automation
Shopper data segments

Screenshots

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Pros

Highly customizable SMS marketing platform
Comprehensive functionality that covers all stages of the customer journey
Ability to grow list, develop message strategy, deliver customer service, and drive purchases
Trained sales associates paired with purpose-built SMS Sales software
Personalized SMS campaign and automation flows
Track revenue and ROI to optimize conversion rates
Excellent customer service with quick response times
Customer support is hands-on and provides personalized assistance
Positive reviews highlighting customer service and support team efficiency

Flexible, pay-as-you-send pricing helps brands grow without excessive costs
Over 300 email templates and a drag & drop editor with Canva integration
Automated flows for email & SMS campaigns to drive sales and build relationships
AI tools to optimize writing, timing, audience building, and product recommendations
Easily craft, personalize, and A/B test campaigns
Responsive and highly praised customer support
Easy navigation and integration
High open rates for SMS campaigns
Positive overall user experience and seamless setup

Cons

Initial complexity and overwhelming functionality may be daunting for new users
Requires a learning curve to fully appreciate the layout and customizability

Reports of unauthorized charges and billing issues
Poor handling of abandoned cart reminders for non-subscribed users
Difficulties in account creation and access
Complaints about unresponsive or unhelpful support in some situations
Concerns regarding transparency in billing and refunds

Launched

Sep 25, 2018

Oct 12, 2015

Developer

Built by Postscript

Apps:

Average Rating:

4.8

Reviews:

1,977

Built by Yotpo - Email & SMS

Apps:

Average Rating:

4.9

Reviews:

8,440

Make Your Choice

Install App More info View alternatives

Postscript vs Yotpo: SMS & Email Marketing Comparison

Postscript SMS Marketing

Yotpo: Email Marketing & SMS

Postscript SMS Marketing