Postscript vs Klaviyo: SMS & Email for Shopify

Name: Klaviyo: Email Marketing &amp; SMS
Brand: Klaviyo

Are you trying to enhance your Shopify store's marketing strategy and torn between using Postscript for SMS marketing or integrating Klaviyo for its powerful email and SMS capabilities? This comprehensive comparison will delve into the features, benefits, and unique offerings of both Postscript and Klaviyo, helping you make an informed decision for your business. We'll examine aspects such as ease of use, integration capabilities, pricing, customer support, and how each platform can boost your engagement and conversions. Whether you're leaning towards SMS-centric campaigns or a balanced approach with email marketing, this guide will steer you toward the right choice to elevate your Shopify store's marketing efforts.

Postscript SMS Marketing

Make SMS your #1 completely owned revenue channel

Klaviyo: Email Marketing & SMS

Power smarter digital relationships with email marketing & SMS

Postscript SMS Marketing

Make SMS your #1 completely owned revenue channel

Klaviyo: Email Marketing & SMS

Power smarter digital relationships with email marketing & SMS

Overview

What is Postscript SMS Marketing?

Postscript SMS is a Shopify-focused SMS marketing platform designed to help eCommerce stores engage customers via text messages. It specializes in automated campaigns, segmentation, and high-converting flows.

Key Strengths:

Optimized for SMS marketing with high open rates
Seamless Shopify integration
Powerful automation and segmentation

What is Klaviyo: Email Marketing & SMS?

Klaviyo is a powerful email and SMS marketing platform designed for eCommerce businesses. It offers advanced segmentation, automation, and analytics to help stores drive sales and customer engagement.

Key Strengths:

Advanced segmentation and personalization
Robust automation workflows
Detailed analytics and reporting
Integrates with Shopify and other platforms

Rating

1,305 Reviews

7.3

2,384 Reviews

9.1

Pricing

Install App More info

Features

Revenue tracking
Personalized sms campaigns
Roi optimization
Automated sms flows
Subscriber conversation management
Historical data integration
High-traffic performance

Revenue tracking
Segmentation
Personalized emails
Product reviews
Sms campaigns
Omnichannel templates
Ai tools
300+ integrations
Real-time data

Screenshots

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Klaviyo: Email Marketing & SMS screenshot

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Pros

Highly customizable SMS marketing platform
Comprehensive functionality that covers all stages of the customer journey
Ability to grow list, develop message strategy, deliver customer service, and drive purchases
Trained sales associates paired with purpose-built SMS Sales software
Personalized SMS campaign and automation flows
Track revenue and ROI to optimize conversion rates
Excellent customer service with quick response times
Customer support is hands-on and provides personalized assistance
Positive reviews highlighting customer service and support team efficiency

Highly targeted, personalized emails and texts
350+ integrations for centralized data
Built-in AI tools and proven automation templates
On-demand and live assistance
Easy to use and professional
Great for increasing sales and revenue
Strong customer support team
Seamless integration with Shopify
Advanced features for segmentation and learning
Real-time revenue data per campaign
Time-saving with automated email flows

Cons

Initial complexity and overwhelming functionality may be daunting for new users
Requires a learning curve to fully appreciate the layout and customizability

Expensive for small businesses
Issues with account management
Customer support can be unresponsive or slow
Billing issues and lack of proration
High minimum cost for entry-level plans
Some features can be confusing
Problems with API migrations
Template and email display issues on free plan

Launched

Sep 25, 2018

Sep 19, 2012

Developer

Built by Postscript

Apps:

Average Rating:

4.7

Reviews:

1,305

Built by Klaviyo

Apps:

Average Rating:

4.7

Reviews:

2,494

Make Your Choice

Install App More info View alternatives

Postscript vs Klaviyo: SMS & Email for Shopify

Postscript SMS Marketing

Klaviyo: Email Marketing & SMS

Postscript SMS Marketing