Omnisend vs Justuno: Best Email & SMS Apps for Shopify

Name: Justuno ‑ Email &amp; SMS Pop ups
Brand: Justuno

Compare Omnisend vs Justuno for Shopify: features, pricing, and automation. Choose the best email & SMS marketing tool for your store! Are you deciding between Omnisend and Justuno for your Shopify store's email and SMS marketing needs? This detailed comparison breaks down features, pricing, and key differences to help you choose the best app for your business.

Omnisend Email Marketing & SMS

Drive sales with email marketing, newsletters, SMS, and popups

Justuno ‑ Email & SMS Pop ups

Increase sales with pop ups, personalization, and segmentation

Omnisend Email Marketing & SMS

Drive sales with email marketing, newsletters, SMS, and popups

Justuno ‑ Email & SMS Pop ups

Increase sales with pop ups, personalization, and segmentation

Overview

What is Omnisend Email Marketing & SMS?

Omnisend is a powerful email and SMS marketing platform for Shopify, providing advanced automation, multi-channel campaigns, and detailed analytics to maximize conversions.

Key Strengths:

Robust automation workflows
Multi-channel marketing (email, SMS, push notifications)
Advanced segmentation and personalization

What is Justuno ‑ Email & SMS Pop ups?

Justuno is a conversion optimization app focused on email and SMS pop-ups, lead capture, and personalized promotions. It helps Shopify stores grow their subscriber lists and recover lost sales.

Key Strengths:

High-converting pop-ups and banners for lead capture
Exit-intent technology to reduce cart abandonment
Basic email and SMS automation for Shopify

Rating

2,837 Reviews

9.3

756 Reviews

9.1

Pricing

Install App More info

Features

Abandoned cart recovery
Personalized emails
Exit-intent popups
Email marketing automation
Campaign analytics
Spin-to-win games
Sms campaigns
Landing pages
Ready-made templates
Welcome workflows
Signup forms
Automated segmentations

Customer segmentation
Personalized experiences
Lead capture
Email pop-ups
Sms notifications
Sales conversion optimization

Screenshots

Omnisend Email Marketing & SMS screenshot

+ 2 more

Justuno ‑ Email & SMS Pop ups screenshot

+ 2 more

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Pros

Packed with features making it easy to grow email lists with landing pages & popups
Hundreds of pre-made email templates, eliminating the need for coding
Personalized emails for effective abandoned cart & welcome automation workflows
24/7 email & live chat support for all users, including free plan users
Seamless integration with Shopify
Detailed metrics and analytics showing app’s impact on revenue
Extremely user-friendly for beginners
High-quality educational resources and marketing blogs
Effective customer support, frequently praised in user reviews
Includes additional features like exit-intent popups, spin-to-win, and product reviews

Comprehensive toolset for increasing sales through pop ups, personalization, and segmentation
Incredible design capabilities for creating engaging and effective marketing touchpoints
Robust traffic segmentation to target specific groups of visitors efficiently
Conversion analytics to measure the effectiveness of campaigns
Ability to capture emails and SMS, expanding marketing reach
Features for recovering abandoned carts and reducing bounce rates through exit offers
Commerce AI for intelligent product recommendations, which can improve Average Order Value (AOV)
Audience Sync feature improves Return on Ad Spend (ROAS) by connecting email lists from Google Ads & Facebook
Personalization features create engaging onsite experiences tailored to visitors
Positive review mentioning excellent customer support and a variety of useful features

Cons

Interface might not be the most intuitive initially
Issue reported with coupons having dark backgrounds causing date visibility problems
Reports of unapproved widgets being added to product pages affecting conversions
Perceived high increase in subscription prices
Restrictions in the free version such as inability to remove the watermark, leading to reduced professionalism
Confusing refund policy and complaints of poor handling of refunds
User complaints about non-responsive customer support, particularly regarding unresolved technical issues
Problems with the definition of 'unlimited' services causing disruptions
Complaints about being charged monthly despite low or no usage of services
Issues with SMS functionality, such as not providing dedicated toll-free numbers and delays in purchasing credits

Steep learning curve due to the app's extensive feature set
Requires significant time investment to fully utilize all available features

Launched

Mar 09, 2014

Sep 16, 2013

Developer

Built by Omnisend

Apps:

Average Rating:

4.7

Reviews:

2,837

Built by Justuno

Apps:

Average Rating:

4.6

Reviews:

756

Make Your Choice

Install App More info View alternatives

Frequently Asked Questions (FAQ)

Which app is better for automation: Omnisend or Justuno?

Omnisend excels in advanced automation with workflows like abandoned cart and post-purchase follow-ups. Justuno offers simpler automation focused on pop-ups and basic email/SMS triggers.
Does Justuno support SMS marketing?

Yes, Justuno includes SMS marketing features, but its primary focus is pop-ups and lead capture. Omnisend offers more robust SMS campaign tools.
Which app is more affordable for small businesses?

Justuno has a lower starting price, making it budget-friendly for small stores. Omnisend’s pricing scales with features but offers more value for advanced marketing needs.
Can I use both Omnisend and Justuno together?

Yes, some stores use Justuno for lead capture and Omnisend for automation. Ensure your lists are synced to avoid duplicate messaging.
Which app integrates better with Shopify?

Both integrate well, but Omnisend offers deeper Shopify sync for customer data and purchase tracking.

Omnisend vs Justuno: Best Email & SMS Apps for Shopify

Omnisend Email Marketing & SMS

Justuno ‑ Email & SMS Pop ups

Omnisend Email Marketing & SMS