Compare Marsello: Omnichannel Loyalty vs Essential VIP Loyalty Program

Marsello: Omnichannel Loyalty

Customer loyalty software. Rewards, points, VIP tiers, & more

Essential VIP Loyalty Program

Turn shoppers into fans with customizable loyalty, referrals, and rewards.

Marsello: Omnichannel Loyalty

Customer loyalty software. Rewards, points, VIP tiers, & more

Essential VIP Loyalty Program

Turn shoppers into fans with customizable loyalty, referrals, and rewards.

Rating

386 Reviews

4.6

62 Reviews

9.2

Pricing

Install App More info

Features

Marketing automation
Vip tiers
Product recommendations
Custom rewards
No-code setup
Email campaigns
Referral programs
Pos integration
Customer insights
Advanced reporting
Welcome emails
Sms campaigns
Abandoned cart emails
Points rewards
Drip campaigns
Social media integrations

Referral program
Rewards program
Vip tiers
Gamified rewards
Exclusive perks
Customizable points

Screenshots

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Pros

Helps brands launch a world-class loyalty & rewards program
Works seamlessly with Shopify and existing POS systems
Enables acquisition of loyalty members through points, rewards, discounts, VIP tiers, and referrals
Offers powerful email marketing and SMS campaign tools
Uses sales data from POS & Shopify for marketing insights
Integrated loyalty rewards and marketing automation tools
Provides insights into customer behavior to improve marketing decisions
Allows design and launch of an omnichannel loyalty program with no coding required
Enhances customer growth with email campaigns, automations, and notifications
Creates a seamless loyalty experience by connecting eCommerce & POS systems
Increases customer retention with customizable rewards, points, and VIP tiers
Includes advanced reporting tools to review which tactics deliver the best results

Customizable points, rewards, and referral program.
VIP tiers offering exclusive perks.
User-friendly interface and easy setup.
Excellent customer support with quick response times.
Smooth and hassle-free user experience.
Highly customizable to fit brand needs.
Fair pricing structure, not based on the number of customers.
Efficient at increasing customer engagement and boosting sales.

Cons

Limited to integration primarily with Shopify and existing POS systems, which may exclude non-Shopify users
Potential complexity in setting up and managing various marketing tools and campaigns
Possibly high learning curve for users unfamiliar with loyalty programs and marketing automation
Additional costs for SMS campaigns may impact budget

Lacks automatic point deduction for returns and exchanges.
Limited integration with customer accounts, cannot embed directly.

Launched

Mar 31, 2025

Developer

Built by Marsello

Apps:

Average Rating:

4.4

Reviews:

1,339

Built by Essential Apps

Apps:

Average Rating:

4.9

Reviews:

5,290

Make Your Choice

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Compare Marsello: Omnichannel Loyalty vs Essential VIP Loyalty Program

Marsello: Omnichannel Loyalty

Essential VIP Loyalty Program

Marsello: Omnichannel Loyalty