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Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

MailerLite Classic

Powerful popups & personalized emails.

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

MailerLite Classic

Powerful popups & personalized emails.

Overview

Overview

What is Mailchimp Email SMS Marketing?

Mailchimp is a widely used email marketing and automation platform that also supports SMS campaigns. It offers advanced segmentation, A/B testing, and integrations with eCommerce platforms like Shopify.

Key Strengths:

  • Robust automation workflows
  • Advanced audience segmentation
  • Comprehensive analytics and reporting

What is MailerLite Classic?

MailerLite Classic is a user-friendly email marketing tool with drag-and-drop editors, automation, and landing page builders. It’s ideal for small businesses and creators.

Key Strengths:

  • Intuitive drag-and-drop email builder
  • Affordable pricing for small businesses
  • Built-in landing page and pop-up tools

Rating

Rating

779 Reviews
9.1
85 Reviews
5.3

Pricing

Pricing

  • $13-$350 / Month
  • Free Plan Available
  • $10-$30 / Month
  • Free Plan Available

Features

Features

  • A/b testing
  • Email automation
  • Landing pages
  • Custom templates
  • Campaign types
  • Data insights
  • Pop-up forms
  • Segmentation targeting
  • Content studio
  • Ai improvements
  • Customer segmentation
  • Revenue tracking
  • Shopify synchronization
  • Product import
  • Landing pages
  • Abandoned cart emails
  • Targeted campaigns
  • Automated messages
  • Newsletter design
  • Pop-up creation
  • Automated e-commerce
  • Custom html editor
  • Unsubscribe page builder
  • Dedicated ip addresses

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Pros

Pros

  • Precision-targeted emails.
  • Expert insights and powerful marketing CRM.
  • Integration with Shopify online store and POS.
  • Launch email automations (e.g., abandoned cart, welcome emails).
  • Access to creative assets in Content Studio for reuse.
  • AI-powered improvements with Content Optimizer.
  • Insights powered by data from millions of campaigns.
  • Pre-built pop-up forms and landing pages.
  • Extensive email marketing features (e.g., newsletters, SMS campaigns, promotions).
  • Allows design of beautiful newsletters and eye-catching pop-ups
  • Capability to deliver targeted campaigns using segmentation
  • Automated e-commerce campaigns for promoting new products and recovering lost sales
  • Ability to tailor the experience based on needed features such as custom HTML editor and dedicated IP addresses
  • Seamless integration with Shopify for syncing customer data and importing products
  • Automated messaging including abandoned cart emails
  • Revenue tracking to measure email performance on sales
  • Tools for growing subscriber list with custom pop-ups and engaging landing pages

Cons

Cons

  • Cleverly hidden prices and overcharges reported by users.
  • Issues with disabling and deactivating features.
  • Difficulty in resolving integration problems with Shopify.
  • Random issues with double opt-ins overriding Shopify subscriptions.
  • Poor live chat support with template answers.
  • Faulty domain validation code.
  • High fees related to bot activities.
  • Manual efforts required due to synchronization problems.
  • Persistent code residues on websites post-uninstallation.
  • Comparatively less user-friendly than other email marketing apps.
  • Potential complexity in setting up and managing automated campaigns
  • May require time to learn and utilize all advanced features effectively
  • Potential cost associated with accessing premium features-customizable plans may be confusing
  • Limited to users who utilize Shopify for their online store
  • Performance and email deliverability may depend on external factors like email server quality

Launched

Launched

Nov 27, 2018
Feb 13, 2017

Developer

Developer

Apps:

1

Average Rating:

4.3

Reviews:

779

Apps:

2

Average Rating:

2.8

Reviews:

122

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