Compare Littledata ‑ The Data Layer vs Reveal: Customer Data & NPS

Name: Reveal: Customer Data &amp; NPS
Brand: Shopify

Littledata ‑ The Data Layer

Boost campaign performance in Google, Meta and Klaviyo

Reveal: Customer Data & NPS

Turn one-time buyers into lifetime customers

Littledata ‑ The Data Layer

Boost campaign performance in Google, Meta and Klaviyo

Reveal: Customer Data & NPS

Turn one-time buyers into lifetime customers

Rating

127 Reviews

8.1

63 Reviews

8.2

Pricing

Install App More info

Features

Server-side tracking
Accurate data
First-party data
Marketing attribution
Checkout tracking
Higher performing campaigns
Opted-in targeting
Tracking upgrade
Abandoned cart flows
Ad algorithm focus
Conversions api events
Ga4 enhancement
Recurring orders

Advanced reporting
Dynamic audience builder
Rfm customer segmentation
Automated nps tool
Buying habits reports

Screenshots

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Pros

Pioneers server-side tracking for Shopify, enhancing data reliability
Integrates first-party customer data into major analytics and ad platforms including Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest, and Klaviyo
Improves marketing attribution, leading to better-performing campaigns
Helps Klaviyo users increase revenue from the same flows by identifying opted-in customers for targeting
Offers tracking upgrade over Google & YouTube Sales Channel for GA4
Doubles revenue from abandoned cart flows in Klaviyo with better flow triggers
Enables ad algorithms to focus on high-converting customers by matching Shopify revenue
Sends full-funnel events via Conversions API (CAPI) for more targeted ads
Enhances Google Analytics (GA4) by tracking checkout steps and recurring orders
Designed for data experts, making it easy to get accurate data
Exceptional tech support, with specific mention of responsiveness and problem-solving skills

Highlights best options for generating new growth in acquisition, retention, and customer loyalty
Allows experimentation and fixing of business models for better performance
Provides an advanced eCommerce approach to reach business targets and save time
Empowers users to monitor crucial metrics and make better decisions
Dynamic Audience Builder to enhance Meta & Google ad campaigns using RFM
RFM Customer Segmentation to identify best and worst clients and treat them accordingly
Automated NPS tool for fixing customer journeys with real-time alerts and advanced data
Buying Habits reports to identify best and worst-performing product SKUs by Customer Lifetime Value (CLV)
Advanced Reporting to track essential metrics and promote a customer-centric approach

Cons

May cause issues with attribution, potentially skewing CPC & Organic traffic data
Users have reported that the support team may not always acknowledge issues promptly
May require constant monitoring of attribution graphs and reporting to catch inconsistencies
Not a foolproof data solution as claimed; effectiveness can vary

May require a steep learning curve for users unfamiliar with advanced eCommerce analytics
Dependency on accurate data input for effective analysis and results
Potentially costly for small businesses or startups with limited budgets
Requires continuous monitoring and updates to maintain optimal performance

Launched

Jan 08, 2017

Mar 09, 2020

Developer

Built by Shopify

Apps:

18875

Average Rating:

2.4

Reviews:

770,414

Built by Shopify

Apps:

18875

Average Rating:

2.4

Reviews:

770,414

Make Your Choice

Install App More info View alternatives

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Compare Littledata ‑ The Data Layer vs Reveal: Customer Data & NPS

Littledata ‑ The Data Layer

Reveal: Customer Data & NPS

Littledata ‑ The Data Layer