Compare Littledata ‑ The Data Layer vs Decile ‑ Customer Analytics

Name: Decile ‑ Customer Analytics
Brand: Shopify

Littledata ‑ The Data Layer

Boost campaign performance in Google, Meta and Klaviyo

Decile ‑ Customer Analytics

Customer Data & Analytics Built by and for Marketers

Littledata ‑ The Data Layer

Boost campaign performance in Google, Meta and Klaviyo

Decile ‑ Customer Analytics

Customer Data & Analytics Built by and for Marketers

Rating

125 Reviews

7.9

23 Reviews

8.2

Pricing

Install App More info

Features

Server-side tracking
Accurate data
First-party data
Marketing attribution
Checkout tracking
Higher performing campaigns
Opted-in targeting
Tracking upgrade
Abandoned cart flows
Ad algorithm focus
Conversions api events
Ga4 enhancement
Recurring orders

Customer segmentation
Product analytics
Customer cohorts
Sequential purchase reports
Demographic traits
Psychographic traits
Predictive ltv
Lifecycle segments
Sync marketing platforms

Screenshots

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Pros

Pioneers server-side tracking for Shopify, enhancing data reliability
Integrates first-party customer data into major analytics and ad platforms including Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest, and Klaviyo
Improves marketing attribution, leading to better-performing campaigns
Helps Klaviyo users increase revenue from the same flows by identifying opted-in customers for targeting
Offers tracking upgrade over Google & YouTube Sales Channel for GA4
Doubles revenue from abandoned cart flows in Klaviyo with better flow triggers
Enables ad algorithms to focus on high-converting customers by matching Shopify revenue
Sends full-funnel events via Conversions API (CAPI) for more targeted ads
Enhances Google Analytics (GA4) by tracking checkout steps and recurring orders
Designed for data experts, making it easy to get accurate data
Exceptional tech support, with specific mention of responsiveness and problem-solving skills

Comprehensive use of first-party data combined with hundreds of enrichment attributes
Helps identify high-value customer personas and the products that resonate with them
Improves retention by providing a deeper understanding of the customer lifecycle
Offers various analytics features like customer cohorts, product analytics, and sequential purchase reports
Builds personas based on extensive demographic and psychographic traits
Allows segmentation and comparison to identify high-value customers
Includes predictive models to elevate marketing efforts with predictive LTV and lifecycle segments
Syncs data to key marketing platforms including Klaviyo, Attentive, and Meta
Highly rated for its customer support, particularly the support team members like Roman and Oliver
Easy-to-use and easy-to-integrate, providing valuable insights quickly

Cons

May cause issues with attribution, potentially skewing CPC & Organic traffic data
Users have reported that the support team may not always acknowledge issues promptly
May require constant monitoring of attribution graphs and reporting to catch inconsistencies
Not a foolproof data solution as claimed; effectiveness can vary

Launched

Jan 08, 2017

Sep 17, 2020

Developer

Built by Shopify

Apps:

18248

Average Rating:

2.5

Reviews:

747,217

Built by Shopify

Apps:

18248

Average Rating:

2.5

Reviews:

747,217

Make Your Choice

Install App More info View alternatives

Install App More info

Compare Littledata ‑ The Data Layer vs Decile ‑ Customer Analytics

Littledata ‑ The Data Layer

Decile ‑ Customer Analytics

Littledata ‑ The Data Layer