Compare Klaviyo: Email Marketing & SMS vs ActiveCampaign Marketing

Name: ActiveCampaign Marketing
Brand: ActiveCampaign

Klaviyo: Email Marketing & SMS

Power smarter digital relationships with email marketing & SMS

ActiveCampaign Marketing

Grow your business with email marketing, automation, and CRM

Klaviyo: Email Marketing & SMS

Power smarter digital relationships with email marketing & SMS

ActiveCampaign Marketing

Grow your business with email marketing, automation, and CRM

Rating

2,403 Reviews

9.2

271 Reviews

7.2

Pricing

Install App More info

Features

Revenue tracking
Segmentation
Personalized emails
Product reviews
Sms campaigns
Omnichannel templates
Ai tools
300+ integrations
Real-time data

Marketing automation
Shopify integration
Lead generation
Sms marketing
Product reviews
Abandoned cart
Email nurturing
Cross-sell automations
Email designer

Screenshots

Klaviyo: Email Marketing & SMS screenshot

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Pros

Highly targeted, personalized emails and texts
350+ integrations for centralized data
Built-in AI tools and proven automation templates
On-demand and live assistance
Easy to use and professional
Great for increasing sales and revenue
Strong customer support team
Seamless integration with Shopify
Advanced features for segmentation and learning
Real-time revenue data per campaign
Time-saving with automated email flows

Comprehensive marketing automation tools to drive revenue with welcome emails, abandoned cart winback emails, post-purchase product review requests, and more
Integration with Shopify for seamless connection with the entire product catalog
User-friendly email designer for creating professional, personalized emails based on shopping behaviors and interests
Capability to automatically trigger abandoned cart email automations, increasing checkout rates
Effective in converting one-time buyers into repeat customers using up and cross-sell automations
Ability to send personalized SMS discounts based on past purchase behavior

Cons

Expensive for small businesses
Issues with account management
Customer support can be unresponsive or slow
Billing issues and lack of proration
High minimum cost for entry-level plans
Some features can be confusing
Problems with API migrations
Template and email display issues on free plan

Some users may find the initial setup and learning curve challenging without prior experience in marketing automation
The pricing structure might be steep for small businesses or start-ups
Occasional reports of system bugs and reliability issues
Limited customization options for advanced users wanting more flexibility in email design

Launched

Sep 19, 2012

Feb 23, 2012

Developer

Built by Klaviyo

Apps:

Average Rating:

4.7

Reviews:

2,528

Built by ActiveCampaign

Apps:

Average Rating:

4.4

Reviews:

271

Make Your Choice

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Compare Klaviyo: Email Marketing & SMS vs ActiveCampaign Marketing

Klaviyo: Email Marketing & SMS

ActiveCampaign Marketing

Klaviyo: Email Marketing & SMS