Compare easyPoints vs Littledata ‑ The Data Layer

Name: Littledata ‑ The Data Layer
Brand: Shopify

easyPoints

Points, Rewards, Referrals, VIP, & POS. Elevate Loyalty!

Littledata ‑ The Data Layer

Boost campaign performance in Google, Meta and Klaviyo

easyPoints

Points, Rewards, Referrals, VIP, & POS. Elevate Loyalty!

Littledata ‑ The Data Layer

Boost campaign performance in Google, Meta and Klaviyo

Rating

35 Reviews

7.9

128 Reviews

7.9

Pricing

Install App More info

Features

Seamless integration
Vip tiers
Email campaigns
Points for purchases
Point redemption
Bonus point events
Reward offline
Point expiry

Server-side tracking
Accurate data
First-party data
Marketing attribution
Checkout tracking
Higher performing campaigns
Opted-in targeting
Tracking upgrade
Abandoned cart flows
Ad algorithm focus
Conversions api events
Ga4 enhancement
Recurring orders

Screenshots

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Pros

Integrates directly into shop's design for seamless branding and user experience
Flexible settings for promotions like limited-time bonus points and birthday points
Point redemption during checkout improves ease of use and engagement
Only pay for the features you need, making it cost-efficient
Ability to run bonus point events, email campaigns, and set point expiry dates
Supports online and offline rewards with Shopify POS extension
VIP tiers for recognizing and rewarding top customers, boosting ROI
Simple and user-friendly interface
Prompt and effective customer support for error resolution and questions

Pioneers server-side tracking for Shopify, enhancing data reliability
Integrates first-party customer data into major analytics and ad platforms including Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest, and Klaviyo
Improves marketing attribution, leading to better-performing campaigns
Helps Klaviyo users increase revenue from the same flows by identifying opted-in customers for targeting
Offers tracking upgrade over Google & YouTube Sales Channel for GA4
Doubles revenue from abandoned cart flows in Klaviyo with better flow triggers
Enables ad algorithms to focus on high-converting customers by matching Shopify revenue
Sends full-funnel events via Conversions API (CAPI) for more targeted ads
Enhances Google Analytics (GA4) by tracking checkout steps and recurring orders
Designed for data experts, making it easy to get accurate data
Exceptional tech support, with specific mention of responsiveness and problem-solving skills

Cons

Past issues with server stability affecting customer point usage
Occasional errors, although resolved quickly

May cause issues with attribution, potentially skewing CPC & Organic traffic data
Users have reported that the support team may not always acknowledge issues promptly
May require constant monitoring of attribution graphs and reporting to catch inconsistencies
Not a foolproof data solution as claimed; effectiveness can vary

Launched

Sep 18, 2019

Jan 08, 2017

Developer

Built by Lunaris

Apps:

Average Rating:

4.8

Reviews:

Built by Shopify

Apps:

16460

Average Rating:

2.4

Reviews:

529,604

Make Your Choice

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Compare easyPoints vs Littledata ‑ The Data Layer

easyPoints

Littledata ‑ The Data Layer

easyPoints