Compare Easy Tag ‑ GTM & Data Layer vs Easy Tagging by DevCloud

Name: Easy Tagging by DevCloud
Brand: DevCloud LLC

Easy Tag ‑ GTM & Data Layer

Pre-built Data Layer for Google Tag Manager & 60+ tags

Easy Tagging by DevCloud

Add tags to your orders, products and customers automatically!

Easy Tag ‑ GTM & Data Layer

Pre-built Data Layer for Google Tag Manager & 60+ tags

Easy Tagging by DevCloud

Add tags to your orders, products and customers automatically!

Overview

What is Easy Tag ‑ GTM & Data Layer?

Easy Tag GTM is a Shopify app focused on bulk tag management with seamless Google Tag Manager (GTM) and data layer integration for advanced tracking.

Key Strengths:

Advanced GTM and data layer compatibility
Bulk tag editing with automation features
Detailed analytics for tracking tag performance

What is Easy Tagging by DevCloud?

Easy Tagging by DevCloud is a Shopify app that automates and streamlines product tagging. It offers smart tagging features to enhance product discoverability.

Key Strengths:

Automated tagging rules
Supports bulk actions
Seamless integration with Shopify

Rating

78 Reviews

5.5

58 Reviews

7.4

Pricing

Install App More info

Features

Quick installation
Pre-built data layer
Improved data accuracy
Optimised for speed
Ready-made tags

Bulk tagging
Automatic tagging
Criteria-based rules
Ai rule assistant

Screenshots

+ 6 more

+ 2 more

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Pros

Simple, fast, and accurate implementation of Google Tag Manager
Ensures data is gathered and reported correctly, reducing guesswork
Improves data accuracy
Quick and easy to install
Optimized for speed
Saves days of work
Pre-built data layer with all e-commerce events (eg, purchase, addToCart)
Over 50 ready-made tags for various platforms (eg, GA4, Google Ads, Facebook, Pinterest)
Positive user review indicating life-saving utility and effective support

Automatically adds tags to orders, products, and customers based on predefined criteria, saving time on manual tagging
Straightforward and easy to set up with user-defined rules
Provides an AI assistant to help create tagging rules, making the process even easier
Allows bulk addition of tags, streamlining large-scale updates
Helps organize the store better, making it easier to find orders, products, and customers through tag search

Cons

Limited user reviews to gauge broader consensus
No mention of pricing or potential costs
No detailed documentation or tutorial information referenced

May require an initial time investment to set up rules effectively
AI assistant might not perfectly align with all user needs, potentially requiring manual adjustments
Users dependent on the app for organization may find it challenging to switch systems if needed

Launched

Nov 17, 2020

Aug 28, 2019

Developer

Built by TAGinstall

Apps:

Average Rating:

4.5

Reviews:

Built by DevCloud LLC

Apps:

Average Rating:

3.3

Reviews:

301

Make Your Choice

Install App More info View alternatives

Related blog

Top 8 Order Tagger Apps in 2025 to Streamline Order Management

Compare Easy Tag ‑ GTM & Data Layer vs Easy Tagging by DevCloud

Easy Tag ‑ GTM & Data Layer

Easy Tagging by DevCloud

Easy Tag ‑ GTM & Data Layer