Best Shopify Customer Analytics Apps 2025

Decile ‑ Customer Analytics is a powerful tool designed to optimize the customer journey by integrating extensive first-party data and enrichment attributes. It enables businesses to identify high-value customer personas, align products with customer preferences, and enhance customer retention by understanding the customer lifecycle more deeply. The app also facilitates the activation of these insights by syncing data with key marketing platforms.

• Analytics: Offers detailed insights into customer cohorts, product analytics, and sequential purchase reports.
• Enrichment: Builds customer personas using hundreds of demographic and psychographic traits.
• Segmentation: Allows the creation and comparison of segments to pinpoint high-value customers.
• Predictive Models: Enhances marketing efforts with predictive LTV and lifecycle segmentation tools.
• Activate: Seamlessly syncs data with major marketing platforms like Klaviyo, Attentive, and Meta.

Decile ‑ Customer Analytics receives high praise for enabling businesses to deeply understand their customer base and effectively target high-value segments, leading to improved customer acquisition and retention. Users appreciate its comprehensive data enrichment capabilities and the intuitive integration with popular marketing platforms, which streamline marketing efforts and elevate customer engagement strategies.

Transform the way you understand and engage with your customers. By infusing customer records with vital data such as demographics, interests, hobbies, shopping behaviors, life events, and more, the Customer Data Enrichment app enables unparalleled personalization and targeted marketing. With its no-code customer segment creation and high-level audience reporting, merchants can effortlessly group customers based on enriched data points.

• Data Enrichment: Adds over 1,200 audience data points to enhance customer records.
• No Code Segmentation: Allows easy grouping of customers by attributes to create meaningful segments.
• Insightful Reporting: Provides in-depth understanding of audience composition and identifies top customers.

Based on user reviews, the app stands out for its ease of use, comprehensive data integration, and transformative impact on marketing capabilities. Users praise its ability to vastly improve customer engagement through targeted strategies and the convenience of no-code functionality, making it an essential tool for businesses aiming to deepen customer understanding and increase marketing efficiency.

Repeat Customer Insights is a powerful app designed for shops selling CPG and consumable goods. It analyzes customer behavior to calculate numerous metrics, offering actionable advice on finding and retaining loyal customers. The app automatically creates customer segments to ensure marketing efforts reach the right audience at the right time and integrates seamlessly with platforms like Shopify and Klaviyo.

• Actionable Advice: Provides insights and strategies based on customer metrics for increasing loyalty and retention.
• Automatic Customer Segmentation: Builds segments to target marketing effectively.
• Integration with Shopify and Klaviyo: Tags customers for a cohesive marketing approach across platforms.
• Email Reporting: Schedules reports to keep the entire team informed about store growth.
• Visual Customer Grids: Utilizes RFM, cohorts, and grading to understand customer segments and behavior.

Users have praised Repeat Customer Insights for significantly enhancing their understanding of customer behavior, leading to more targeted marketing strategies and improved retention rates. The app's integration capabilities and insightful reporting are highly valued, making it a strong tool for businesses looking to scale effectively.

Peel: Retention Analytics enhances your analytics with automated Direct-to-Consumer (DTC) metrics, offering AI-powered dashboards that provide clear visuals and insights. Instantly access critical metrics like LTV, AOV, ROI, and Cohort Analysis to boost repeat purchases with comprehensive retention data.

• Magic Dash: An AI feature that answers critical data questions and automatically builds self-explanatory dashboards.
• Cohort Analysis: Allows users to observe retention and revenue trends for different acquisition groups over time.
• Product Analytics: Includes insights such as Market Basket Analysis and Purchasing Journey for top product rankings.
• Subscription Analysis: Provides detailed analytics on subscribers and subscription data for better understanding and management.
• Daily Insights: Receive daily reports via Slack or Email, and build custom dashboards for specific needs.

The app's outstanding advantages, as highlighted in reviews, include exceptional customer support from team members like Kateryna, who are praised for their helpfulness and dedication to aiding users in achieving their goals. This exceptional customer service, along with the app's powerful analytical capabilities, is repeatedly recognized by users.

Metricos is an innovative app tailored for data-driven merchants seeking to simplify and enhance their business analytics. By providing customizable dashboards, it facilitates advanced KPI tracking, allowing users to seamlessly monitor and analyze their e-commerce performance. Metricos consolidates all store and ad account data into a singular, powerful platform, offering real-time insights and trend identification. This enables merchants to make informed decisions to boost profitability. Key features include real-time profit tracking, comprehensive expenses monitoring for COGS, shipping, fees, and taxes, and synchronization of advertising spend across major platforms like Facebook, Google, and TikTok. Additionally, users can delve into product and marketing analytics, accessing detailed reports such as CLV and P&L statements. Metricos also supports mobile access and multi-store views for comprehensive e-commerce ecosystem management.

DataDrew LTV is a powerful tool designed to help businesses calculate and analyze the lifetime value of their customers, aiding in making informed decisions about marketing and customer relationship management strategies.

• Advanced Analytics: Offers in-depth analysis of customer data to estimate and enhance lifetime value accurately.
• User-Friendly Interface: Features an intuitive design, making it easy for users to navigate and access information efficiently.
• Customizable Reports: Provides the ability to tailor reports according to specific business needs and criteria.
• Seamless Integration: Easily integrates with existing CRM and marketing platforms for a smooth workflow.
• Real-Time Data Updates: Ensures decision-making is based on the most current customer data available.

Users consistently praise DataDrew LTV for its accuracy and ease of use. The powerful analytics engine coupled with the customizable reporting features has been highlighted in reviews, making it an indispensable tool for businesses striving to maximize customer value.

Use Loyal | Customer Segments to efficiently categorize your customers based on recency, frequency, and monetary data. The app automates customer tagging and integrates with Klaviyo, enabling targeted marketing campaigns and personalized experiences to enhance customer loyalty and drive sales growth.

• Customer Segmentation: Easily segment customers according to their loyalty using key data metrics.
• Store Analytics: Monitor essential metrics like customer lifetime value and retention rate.
• Automatic Customer Tagging: Utilize Shopify integration for seamless customer categorization.
• Weekly Email Summary: Receive updates on changes in your customer base and retention rate weekly.
• Integrations: Seamlessly sync customer segments into email marketing tools like Klaviyo.

The app's standout advantages include excellent customer service, ease of setup, and valuable insights, making customer segmentation straightforward even for small brands. Reviews highlight its functionality and effectiveness, earning it a rating of 5/5.

Twik leverages advanced analytics to understand shopper behavior and predict their intentions, providing a personalized shopping experience tailored uniquely to each customer.

• Actionable Insights: Gain a deep understanding of user behavior to make informed business decisions.
• Trust Your Data: Utilize reliable and cookie-free analytics to ensure data integrity.
• Personalize Product Displays: Easily align products with shopper interests for enhanced engagement.
• Set It & Forget It: Automatically refine store personalization with Twik's seamless operation.
• Google Analytics: Benefit from seamless integration for enhanced data accuracy and richness.

Based on user reviews, Twik is highly praised for its user-friendly interface and effective data exploration, making analytics enjoyable. Its standout features include personalized recommendations that enhance understanding of customer preferences and store performance, accompanied by seamless integration and reliable value delivery, earning a top rating of 5/5.

The Analyzely - Google Analytics 4 app integrates seamlessly with GA4 to help store owners better understand visitor behavior. It offers automatic measurement ID integration and provides comprehensive reports directly on the app's dashboard, simplifying the process of monitoring store performance.

• Seamless GA4 Integration: Easily connects with GA4 without the need for coding, ensuring fast and accurate analytics setup.
• Comprehensive Event Tracking: Enhances eCommerce strategy by tracking a wide range of user interactions and store events.
• Standard & Ecommerce Reports: Consolidates crucial store metrics into a singular view for streamlined analysis and decision-making.
• Server Side Event Integration: Enables precise purchase tracking, ensuring key events are accurately captured and reported.
• GDPR Friendly Tracking: Supports data protection standards by providing tracking options that comply with GDPR guidelines.

The Analyzely app is praised for its simple installation and user-friendly interface. Users appreciate its capability to import Google Analytics data into Shopify for easy access to traffic and sales insights. The app addresses critical issues such as purchase event tracking, with outstanding customer support, including live chat, enhancing user satisfaction and troubleshooting capabilities.

Magic Google Analytics 4 is an innovative app designed to transform digital marketing management for your store. It enables you to monitor website visitor activities and create comprehensive reports, offering insights into user behavior and engagement. By leveraging this data, you can make informed marketing decisions, tailor campaigns more precisely, and enhance success rates.

• Intuitive User Interface: The app offers a simple and user-friendly interface, making it easy for users of all skill levels to navigate and utilize its features efficiently.
• Detailed Reporting: Generates in-depth reports that provide valuable insights into visitor behavior, including page views and time spent on your website.
• Data-Driven Insights: Helps businesses make informed marketing decisions by providing actionable insights derived from visitor data.
• Customizable Campaigns: Allows for the customization of marketing campaigns based on tracked data for more effective targeting and optimization.
• Responsive Customer Support: Features a friendly customer service team to assist and support users in maximizing the app’s potential.

The app's outstanding advantages, as highlighted by reviews, are its user-friendly interface and detailed reporting features. Users appreciate the ease with which they can interpret complex data to enhance their marketing strategies. Additionally, the responsive customer support is frequently commended, making it a reliable tool for digital marketing enhancement.

Reveal: Customer Data & NPS by Omniconvert is a comprehensive app designed to enhance growth through improved acquisition, retention, and customer loyalty. It aids businesses in refining their models and employing advanced eCommerce strategies to achieve targets efficiently, enabling better decision-making.

• Dynamic Audience Builder: Enhances advertising campaigns on platforms like Meta and Google using RFM analytics.
• RFM Customer Segmentation: Allows businesses to identify and manage their best and worst clients with tailored strategies.
• Automated NPS Tool: Provides real-time alerts and insights to refine the customer journey and improve satisfaction.
• Buying Habits Reports: Analyses to pinpoint top and underperforming product SKUs through Customer Lifetime Value (CLV).
• Advanced Reporting: Tracks crucial metrics to help businesses become more customer-centric.

Reviews highlight the app's outstanding advantages, emphasizing its intuitive interface and impactful analytics capabilities. Users appreciate its comprehensive insights, which have significantly contributed to better customer understanding and improved business strategies. The robust tools for segmentation and NPS tracking are particularly praised for enhancing customer engagement and satisfaction.

Hitsteps Analytics provides real-time web visitor statistics, offering insights to enhance your marketing exposure and SEO efforts. It features analytics, heatmap capabilities, and live chat options to track visitor pathways, giving you a comprehensive understanding of your audience's interactions with your website.

• Real-time Analytics: Gain immediate insights into visitor behavior and site performance as users interact with your web pages.
• Heatmap Visualization: Understand user engagement by visualizing clicks, scrolls, and interactions across your site.
• Live Chat Feature: Engage directly with online visitors, offering support and assistance to enhance customer experience.
• Visitor Path Tracking: Follow individual visitors’ journeys through your site to better understand navigation patterns and preferences.
• SEO and Marketing Insights: Use analytical data to improve marketing strategies and search engine visibility.

Hitsteps Analytics is praised for its comprehensive real-time tracking and ease of use, enabling users to optimize their websites effectively. Reviewers highlight the platform's ability to enhance customer interactions via live chat and provide detailed insights that lead to improved business decisions.

Segments Analytics by Tresl is an advanced customer data analytics tool designed to transform raw data into actionable insights for marketers. This app empowers users to effectively target customer segments, enhancing marketing strategies and syncing them across platforms, ensuring the right message reaches the right audience at the right time.

• Immediate value: Access over 50 AI-generated segments, including RFM and behavioral segments, to quickly gather insights.
• Well connected: Seamlessly integrate with popular platforms like Klaviyo, Meta, Google, TikTok, Postscript, and more for tailored marketing strategies.
• Powered by AI: Utilize natural language processing to discover profitable new segments and enhance customer engagement.
• Product insights: Gain comprehensive insights into product journeys, affinity, lifecycle, cohort retention, and more for better product strategy.
• World-class support: Benefit from expert assistance, provided by data scientists, available through chat or call for personalized guidance.

The app's outstanding advantages highlighted in user reviews include its robust integration capabilities, intuitive user interface, and ability to deliver actionable insights swiftly. Users appreciate the tailored segment suggestions and AI-driven functionalities, which significantly streamline their marketing efforts and enhance ROI. The expert support is frequently praised, ensuring users receive assistance promptly and effectively.

ReplayPRO: Analytics & Replays is an innovative app designed to help online businesses track customer interactions, identify roadblocks, and optimize store performance without any coding. With features to filter replays by various criteria, it helps brands understand key insights to boost sales and improve the shopping experience.

• Customer Action Recording: Watch real-time customer interactions to uncover issues impacting sales.
• Replay Filtering: Filter recorded sessions by country, traffic type, and errors to gain specific insights.
• Performance Optimization: Identify successful strategies and areas for improvement to enhance store performance.
• Easy Installation: Set up the app effortlessly without requiring any coding skills.
• Comprehensive Analytics: Monitor key customer journey metrics such as purchases and cart additions for data-driven decision-making.

Based on app reviews, ReplayPRO stands out for its ease of use, intuitive interface, and ability to deliver actionable insights promptly. Users appreciate its capability to pinpoint exact conversion issues and the seamless installation process, making it a preferred choice for businesses aiming to enhance user experience and sales.

RealtimeStack offers live visualization of your customers' actions and behaviors, providing real-time insights into your store's activities. It eliminates the need for digging through lengthy reports or data analysis, allowing you to track customer activity such as items viewed, searches made, cart additions, checkouts, and abandoned carts. Additionally, it helps identify broken links and monitors views of out-of-stock products.

• Real-time Customer Insights: Instantly visualize and analyze customer actions without sifting through long reports.
• Live Tables: Provides immediate insights into customer behavior and emerging trends.
• Global Heat Map: Shows a world map with customer activities and behaviors highlighted.
• Ad Campaign Tracking: Effectively track and analyze the performance of ad campaigns.
• Real-time Monitoring: Updates real-time alerts for broken links and views of out-of-stock products.

RealtimeStack has been highly praised for its user-friendly interface and affordability. Users especially appreciate the engaging features, such as the 3D map for tracking customer movements and sound alerts that enhance monitoring excitement. Many look forward to future updates, as they are already satisfied with the app's effectiveness and ease of use.

Octo: Product Views Analytics is designed to streamline your success journey by providing instant insights into your product's performance without any setup. With intuitive graphs and a user-friendly interface, this app helps in refining sales strategies and boosting store performance.

• No Setup Required: Enjoy hassle-free usage with no configuration needed; just install and start gaining insights.
• Real-time Analytics: Access detailed analytics for each product by the hour or day to monitor performance.
• Intuitive Visuals: Easily visualize top-performing products with user-friendly and understandable graphs.
• Non-intrusive Design: Does not modify your store theme or use browser cookies, ensuring full privacy and seamless integration.

Users praise the app for its simplicity and effectiveness, highlighting how it offers critical insights without complicating their workflow. The real-time analytics have proven invaluable for making quick, informed decisions, and the app's setup-free approach makes it highly appreciated among users seeking efficient ways to boost their sales.

Websand email marketing is a dynamic platform designed to enhance customer journeys by converting signups into valuable customer relationships. It offers a suite of tools for targeted, personalized email marketing, equipped with insightful dashboards and behavior-based segmentation.

• Personalized Email Marketing: Leverage tools to create targeted, personalized email campaigns tailored to your customer base.
• Insightful Dashboards: Access real-time data on spend, behavior, and audience engagement through user-friendly dashboards.
• Advanced Segmentation: Utilize pre-set segmentation strategies based on customer profile, behavior, or engagement to optimize targeting.
• Innovative Email Builder: Enjoy a powerful drag-and-drop email editor that ensures design consistency across mobile and desktop.
• Automated Marketing Sequences: Implement and adjust pre-built automation sequences to align with your unique customer journey.

Websand email marketing stands out due to its excellent user ratings, highlighting its intuitive interface, effective segmentation tools, and comprehensive email builder as key advantages. Users commend the platform for its seamless integration and support, which enhance overall marketing efficiency and customer engagement.

Shop Quiz: Product Recommender is an interactive app designed to enhance customer experience on Shopify stores through video quizzes and personalized product recommendations. It effectively gathers zero-party data to inform high-ROI marketing campaigns, seamlessly integrating into your CRM and mailing lists to tailor customer journeys and boost store engagement.

• Interactive Video Quizzes: Engages customers and offers tailored product recommendations based on responses.
• Zero-Party Data Collection: Collects valuable insights directly from users to refine marketing strategies.
• CRM and Mailing List Integration: Effortlessly connects data with CRM and mailing lists for personalized marketing campaigns.
• Customizable Quiz Design: Offers extensive customizations including images, fonts, layout, and CSS.
• Dedicated Support Team: Provides responsive and customized support to ensure seamless quiz creation and execution.

The app is highly acclaimed for its fun and engaging user experience, with users praising its easy-to-use interface and robust customization options. The standout advantage is the exceptional customer service provided by the RevenueHunt team, ensuring quick and effective responses to support requests. Users appreciate the app's ability to personalize product recommendations, enhancing the overall shopping experience. The consistent 5-star ratings highlight its reliability and effectiveness in driving customer engagement and satisfaction.

Wixpa Google Analytics 4 (GA4) is designed for a seamless transition from Google Analytics Universal, offering a straightforward installation process to track GA4 events and Google Ads conversions. It simplifies capturing Google Shopping and Ads data, integrating with Google Tag Manager and offering complete GA4 ecommerce support.

• Effortless Installation: Install Google Analytics 4 with just a few clicks to start tracking GA4 events effortlessly.
• Comprehensive Event Tracking: Automatically track all eCommerce events, orders, and conversions without missing any data.
• Seamless Google Ads Integration: Log and track Google Ads conversion data with multi-tag support and data layers.
• Accurate Purchase Events: Ensure no missing or duplicate purchases for precise e-commerce analytics.
• Expert Support: Receive accurate, complete GA4 ecommerce integration, fine-tuning, and professional support.

Wixpa Google Analytics 4 (GA4) is highly regarded for its exceptional customer service and dependable, high-quality support. Users praise the knowledgeable and attentive support team, who effectively resolve issues and exceed expectations. This app is recommended for its seamless functionality and outstanding commitment to customer care, making it a reliable choice for superior analytics integration.