Best Shopify Customer Analytics Apps 2025

Decile ‑ Customer Analytics is a powerful tool designed to optimize the customer journey by integrating extensive first-party data and enrichment attributes. It enables businesses to identify high-value customer personas, align products with customer preferences, and enhance customer retention by understanding the customer lifecycle more deeply. The app also facilitates the activation of these insights by syncing data with key marketing platforms.

• Analytics: Offers detailed insights into customer cohorts, product analytics, and sequential purchase reports.
• Enrichment: Builds customer personas using hundreds of demographic and psychographic traits.
• Segmentation: Allows the creation and comparison of segments to pinpoint high-value customers.
• Predictive Models: Enhances marketing efforts with predictive LTV and lifecycle segmentation tools.
• Activate: Seamlessly syncs data with major marketing platforms like Klaviyo, Attentive, and Meta.

Decile ‑ Customer Analytics receives high praise for enabling businesses to deeply understand their customer base and effectively target high-value segments, leading to improved customer acquisition and retention. Users appreciate its comprehensive data enrichment capabilities and the intuitive integration with popular marketing platforms, which streamline marketing efforts and elevate customer engagement strategies.

Repeat Customer Insights is a powerful app designed for shops selling CPG and consumable goods. It analyzes customer behavior to calculate numerous metrics, offering actionable advice on finding and retaining loyal customers. The app automatically creates customer segments to ensure marketing efforts reach the right audience at the right time and integrates seamlessly with platforms like Shopify and Klaviyo.

• Actionable Advice: Provides insights and strategies based on customer metrics for increasing loyalty and retention.
• Automatic Customer Segmentation: Builds segments to target marketing effectively.
• Integration with Shopify and Klaviyo: Tags customers for a cohesive marketing approach across platforms.
• Email Reporting: Schedules reports to keep the entire team informed about store growth.
• Visual Customer Grids: Utilizes RFM, cohorts, and grading to understand customer segments and behavior.

Users have praised Repeat Customer Insights for significantly enhancing their understanding of customer behavior, leading to more targeted marketing strategies and improved retention rates. The app's integration capabilities and insightful reporting are highly valued, making it a strong tool for businesses looking to scale effectively.

Peel: Retention Analytics enhances your analytics with automated Direct-to-Consumer (DTC) metrics, offering AI-powered dashboards that provide clear visuals and insights. Instantly access critical metrics like LTV, AOV, ROI, and Cohort Analysis to boost repeat purchases with comprehensive retention data.

• Magic Dash: An AI feature that answers critical data questions and automatically builds self-explanatory dashboards.
• Cohort Analysis: Allows users to observe retention and revenue trends for different acquisition groups over time.
• Product Analytics: Includes insights such as Market Basket Analysis and Purchasing Journey for top product rankings.
• Subscription Analysis: Provides detailed analytics on subscribers and subscription data for better understanding and management.
• Daily Insights: Receive daily reports via Slack or Email, and build custom dashboards for specific needs.

The app's outstanding advantages, as highlighted in reviews, include exceptional customer support from team members like Kateryna, who are praised for their helpfulness and dedication to aiding users in achieving their goals. This exceptional customer service, along with the app's powerful analytical capabilities, is repeatedly recognized by users.

Segments Analytics by Tresl is an advanced customer data analytics tool designed to transform raw data into actionable insights for marketers. This app empowers users to effectively target customer segments, enhancing marketing strategies and syncing them across platforms, ensuring the right message reaches the right audience at the right time.

• Immediate value: Access over 50 AI-generated segments, including RFM and behavioral segments, to quickly gather insights.
• Well connected: Seamlessly integrate with popular platforms like Klaviyo, Meta, Google, TikTok, Postscript, and more for tailored marketing strategies.
• Powered by AI: Utilize natural language processing to discover profitable new segments and enhance customer engagement.
• Product insights: Gain comprehensive insights into product journeys, affinity, lifecycle, cohort retention, and more for better product strategy.
• World-class support: Benefit from expert assistance, provided by data scientists, available through chat or call for personalized guidance.

The app's outstanding advantages highlighted in user reviews include its robust integration capabilities, intuitive user interface, and ability to deliver actionable insights swiftly. Users appreciate the tailored segment suggestions and AI-driven functionalities, which significantly streamline their marketing efforts and enhance ROI. The expert support is frequently praised, ensuring users receive assistance promptly and effectively.

Magic Google Analytics 4 is a cutting-edge app designed to transform the management of your store's digital marketing strategies. By tracking visitor activity on your website, this app generates comprehensive reports that reveal crucial insights about user behavior, such as the pages they visit, their duration on the site, and overall engagement patterns. Armed with this data, businesses can make more informed marketing decisions, tailoring campaigns to enhance effectiveness and boost success rates. The app boasts an intuitive user interface, ensuring ease of use for all users, and is supported by a friendly customer service team ready to assist with any inquiries. Magic Google Analytics 4 empowers your marketing efforts with data-driven insights that help optimize your digital presence for improved performance and growth.

Use Loyal | Customer Segments to efficiently categorize your customers based on recency, frequency, and monetary data. The app automates customer tagging and integrates with Klaviyo, enabling targeted marketing campaigns and personalized experiences to enhance customer loyalty and drive sales growth.

• Customer Segmentation: Easily segment customers according to their loyalty using key data metrics.
• Store Analytics: Monitor essential metrics like customer lifetime value and retention rate.
• Automatic Customer Tagging: Utilize Shopify integration for seamless customer categorization.
• Weekly Email Summary: Receive updates on changes in your customer base and retention rate weekly.
• Integrations: Seamlessly sync customer segments into email marketing tools like Klaviyo.

The app's standout advantages include excellent customer service, ease of setup, and valuable insights, making customer segmentation straightforward even for small brands. Reviews highlight its functionality and effectiveness, earning it a rating of 5/5.

SALESmanago is a dynamic Customer Engagement Platform designed for ambitious eCommerce marketing teams looking to drive significant revenue growth. By seamlessly integrating with Shopify, it offers a comprehensive view of your customers' activities, empowering marketers to create more effective and targeted campaigns. The platform synchronizes crucial data, including contact information from registrations and purchases, ensuring a robust Customer Data Platform (CDP) that enhances customer understanding. It also manages newsletter subscription statuses for clear consent management, and monitors external events like cart activities and purchases for detailed transactional insights. Additionally, SALESmanago supports precise audience segmentation through custom tags, allowing for tailored marketing strategies. The integration also includes archival contact and transaction data, providing a solid foundation for building accurate customer profiles and analytics from the start.

Hitsteps Analytics is a comprehensive tool designed to empower website owners with insightful data and analytics to enhance their marketing and SEO strategies. Offering real-time visitor statistics, it allows users to track the journey of website visitors, providing a clear view of each page they visit. With its heatmap feature, Hitsteps reveals which areas of your site garner the most attention, enabling you to optimize layout and content effectively. One of its standout features is the ability to engage visitors via live chat, fostering immediate interaction and support. This element simulates the in-store experience online, helping identify customer needs in real-time. Additionally, it provides detailed analytics on visitor behavior, such as the sequence of product views and items added to the cart, improving sales strategies. By understanding both entry and exit points, users gain a deeper understanding of visitor engagement and potential areas for improvement.

The Analyzely - Google Analytics 4 app integrates seamlessly with GA4 to help store owners better understand visitor behavior. It offers automatic measurement ID integration and provides comprehensive reports directly on the app's dashboard, simplifying the process of monitoring store performance.

• Seamless GA4 Integration: Easily connects with GA4 without the need for coding, ensuring fast and accurate analytics setup.
• Comprehensive Event Tracking: Enhances eCommerce strategy by tracking a wide range of user interactions and store events.
• Standard & Ecommerce Reports: Consolidates crucial store metrics into a singular view for streamlined analysis and decision-making.
• Server Side Event Integration: Enables precise purchase tracking, ensuring key events are accurately captured and reported.
• GDPR Friendly Tracking: Supports data protection standards by providing tracking options that comply with GDPR guidelines.

The Analyzely app is praised for its simple installation and user-friendly interface. Users appreciate its capability to import Google Analytics data into Shopify for easy access to traffic and sales insights. The app addresses critical issues such as purchase event tracking, with outstanding customer support, including live chat, enhancing user satisfaction and troubleshooting capabilities.

Reveal: Customer Data & NPS by Omniconvert is a comprehensive app designed to enhance growth through improved acquisition, retention, and customer loyalty. It aids businesses in refining their models and employing advanced eCommerce strategies to achieve targets efficiently, enabling better decision-making.

• Dynamic Audience Builder: Enhances advertising campaigns on platforms like Meta and Google using RFM analytics.
• RFM Customer Segmentation: Allows businesses to identify and manage their best and worst clients with tailored strategies.
• Automated NPS Tool: Provides real-time alerts and insights to refine the customer journey and improve satisfaction.
• Buying Habits Reports: Analyses to pinpoint top and underperforming product SKUs through Customer Lifetime Value (CLV).
• Advanced Reporting: Tracks crucial metrics to help businesses become more customer-centric.

Reviews highlight the app's outstanding advantages, emphasizing its intuitive interface and impactful analytics capabilities. Users appreciate its comprehensive insights, which have significantly contributed to better customer understanding and improved business strategies. The robust tools for segmentation and NPS tracking are particularly praised for enhancing customer engagement and satisfaction.

ECPower Segment Management is an innovative application designed for organizing and monitoring dynamic customer segments. With it, businesses can manage segment metrics, integrate them with marketing platforms, and engage in segment-driven marketing strategies to boost customer retention.

• Centralized Segment Management: Organize and track all customer segments in a single platform, ensuring streamlined operations and continuous monitoring.
• Customer Lifetime Value Tracking: Monitor CLV improvements daily, helping to assess the value derived from each customer segment over time.
• Comprehensive Templates: Utilize over 50 templates, including the RFM model, to create effective customer segments tailored to specific marketing goals.
• Advanced Revenue Analysis: Dive into segment-specific features to track revenue performance and analyze X-month CLV by cohort for strategic insights.
• Seamless Shopify Integration: Sync segments effortlessly with Shopify Tags, maximizing utility across various Shopify apps.

The app receives stellar reviews for its seamless integration with existing platforms and outstanding ability to provide valuable insights, simplifying retention strategies and facilitating data-driven decisions. Users praise its effectiveness even on the free plan, citing its capability to transform scattered data into actionable segments. Additionally, the app's supportive customer service contributes significantly to its high regard, providing valuable recommendations to enhance retention and marketing strategies. These attributes make ECPower Segment Management a crucial tool for businesses looking to enhance customer targeting and retention efforts.

Websand Email Marketing is designed to transform your customer journey by turning signups into valuable customer relationships. It empowers businesses with targeted, personalized email marketing using a range of intuitive tools. With insightful dashboards and pre-set segmentation based on customer behavior, businesses can tailor their approach to meet individual needs. The app boasts an easy-to-use email builder, praised as the best available, ensuring stunning campaigns can be designed for mobile and desktop with a simple drag-and-drop interface. Websand also provides pre-built marketing automation sequences, known as Engines, which are customizable to your unique customer journey. Real-time dashboards enhance your understanding of audience spend, behavior, and engagement, while seamless segmentation by profile, spend, or engagement helps refine targeting. Plus, a dedicated support team is always ready to assist you in maximizing the potential of your email marketing efforts.

LayerFive Audience & Analytics is a cutting-edge application designed to enhance visitor recognition on your website, thereby boosting your retargeting audience and elevating digital marketing ROI. By employing innovative identity resolution techniques, the app detects a higher number of visitors and integrates data from various platforms such as email marketing and customer service. This integration supports better personalization and a wider reach across email, SMS, and social channels. Designed to bolster e-commerce growth, LayerFive enables larger email segments with Klaviyo, ensures improved Return on Ad Spend (ROAS) on Meta platforms, and offers comprehensive visibility into the customer journey. The application significantly enhances ROI through optimized Klaviyo Flows and Meta's Conversion API with custom audiences. Additionally, it provides multi-touch marketing attribution and insights into the customer journey, paving the way for growth and improved marketing strategies.

Octo: Product Views Analytics is a seamless and hassle-free tool designed to provide you with immediate insights into your product performance without any setup requirements. Simply install the app to begin accessing real-time analytics for each product by the hour or day, helping you make data-driven decisions swiftly. The app's intuitive graphs and user-friendly interface allow for effortless analysis and visualization of your top-performing products, empowering you to refine your sales strategies effectively. Octo stands out by promising not to modify your store theme or use browser cookies, ensuring a respectful approach to your store’s existing setup. With Octo, gain insightful access to all your product views, simplifying your journey toward optimizing and supercharging your store's performance. Whether you're a seasoned retailer or just starting, Octo equips you with the necessary tools to fine-tune your store operations with ease and precision.

Your companion for targeting different segments of customers in unique ways through the power of automation. SC Customer Tagging allows you to apply and remove tags to customer records based on behavior, enabling the creation of varied customer segments with multi-condition workflows. Customize communications according to the customer lifecycle, using tags to trigger actions across different marketing platforms with Shopify Email as the unified source of truth.

• Automated Tagging: Apply and remove tags from customer records automatically based on their behavior, ensuring up-to-date segmentation.
• Custom Lifecycle Communication: Leverage marketing automation to tailor your communications strategy according to each customer's stage in the lifecycle.
• Multi-Platform Integration: Use tags to initiate actions across varied marketing platforms, synchronizing efforts using your Shopify Email list.
• Dynamic Customer Segmentation: Effortlessly create customer segments using tags as primary criteria to enhance targeting precision.
• Extensive Integration Options: Connect with thousands of apps through Zapier for comprehensive, end-to-end automated workflows.

The app is highly praised for its user-friendly interface and robust integration capabilities, making segmentation and automation straightforward for users. Reviews highlight its efficiency in improving marketing strategies and its adaptability across different marketing platforms, earning commendations for enhancing customer engagement through seamless lifecycle communication.

ReplayPRO: Analytics & Replays is a cutting-edge app designed to enhance your understanding of customer interactions and improve sales performance. With ReplayPRO, you can watch real-time customer actions, helping you to identify hidden issues that could be hindering sales. The app allows you to easily filter replays by parameters like country, traffic type, and errors encountered, making it simple to pinpoint and address problem areas in your store. Its user-friendly interface requires no coding knowledge, ensuring effortless installation and use. By identifying what works and what doesn't, ReplayPRO empowers you to optimize your store’s performance, improve user experience, and ultimately boost your sales. Track essential metrics directly from visitors' devices and analyze key customer journey points, such as purchases and cart additions, for a comprehensive view of your store's performance. Join the ranks of popular brands using ReplayPRO and take your business to new heights today!

By the Numbers is a dynamic dashboard suite offering powerful analytics tools to enhance business performance. It facilitates analyzing customer behavior, optimizing discounts, creating profitable product bundles, and more. With features like Customer Lifetime Value and Cohort Retention, it allows for targeted campaign creation through audience segmentation. The app also integrates with platforms like Google and Klayvio for efficient audience management.

• Customer Lifetime Value Analysis: Understand the key segments, channels, and products that drive customer lifetime value.
• Dashboard KPIs: Access comprehensive KPIs related to customers, sales, products, advertising, cohorts, and repurchase rates.
• Seamless Integrations: Sync customer lists effortlessly with one-click integrations, including Google Ads and Klaviyo.
• Loyalty and Retention Tools: Build customer loyalty, maximize Return on Ad Spend (ROAS), and prevent defection to competing brands.
• Advanced Reporting: Receive weekly email reports, conduct historical data comparisons, and export data via CSV.

The outstanding advantages of By the Numbers, as highlighted by users, include its intuitive design and capability to generate targeted marketing lists, thereby enhancing business understanding and growth potential. It is praised as an excellent analytics platform suitable for any business aiming to solidify and expand its market presence, receiving top ratings for its reliability and effectiveness.

Pasilobus Google Analytics 4 is designed to simplify the transition from Google Analytics Universal to Google Analytics 4, making installation and event tracking more accessible, while overcoming issues posed by browser ad blockers. With just a few clicks, store owners can seamlessly integrate the latest version of Google Analytics.

• Browser-side tracking: Collect user interactions and heatmap data directly from the browser.
• Server-side tracking: Ensure valuable eCommerce data is captured irrespective of browser blockers.
• Automatic eCommerce event tracking: Seamlessly track all orders and conversions without manual setup.
• Google Ads and multi-tag support: Integrate Google Ads tracking and support multiple tags with data layers for comprehensive eCommerce event tracking.
• Effortless integration: Easily integrate Google Analytics 4 with just a few clicks, eliminating the need for coding.

The app's reviews highlight its outstanding advantages, such as its ease of use, which allows users to set up Google Analytics 4 quickly and effortlessly. Users appreciate the seamless tracking capabilities that remain unaffected by browser ad blockers, ensuring no loss of important analytics data. The app's automatic tracking and integration with Google Ads enhance its functionality, making it a favorite among users for comprehensive and reliable data capturing.

Kuma is a marketing assistant AI designed to enhance customer understanding, predict purchasing behavior, and implement targeted marketing campaigns without relying on cookies, thereby respecting customer privacy.

• Customer Understanding: Gain insights into customer behavior and preferences to optimize marketing strategies.
• Predictive Analysis: Anticipate customer purchasing tendencies to tailor promotions and offers effectively.
• Audience Synchronization: Seamlessly sync with platforms like Meta Ads, Klavyio, and Hubspot for cohesive marketing outreach.
• Privacy Respect: Operates without cookies, ensuring respectful and privacy-conscious customer engagement.
• Product Buying Journey: Analyze product interactions to increase customer retention and satisfaction.

The app's outstanding advantages include its ability to provide deep insights into customer behavior, effectively predict purchase interests, and deliver personalized marketing campaigns, all while prioritizing user privacy. According to user reviews, Kuma's integration capabilities and ease of use have led to increased campaign success rates and higher customer engagement levels.

Customer Lift is an innovative app designed to empower store owners by simplifying the process of segmenting and analyzing customer groups. With its intuitive interface, users can leverage popular pre-built segments or create custom segments using criteria such as timeframe, average order value, product name, and discount code that are pertinent to their business needs. Ideal for those aiming to enhance revenue through personalized marketing, Customer Lift enables businesses to delve deeper into understanding customer behavior and preferences without relying on cumbersome spreadsheets. The app is fully customizable, allowing businesses to tailor their approach by starting from scratch or utilizing pre-established segments. Users can start utilizing Customer Lift with ease, transforming audience ideation into creation in just a few clicks. The app ensures privacy by eliminating the need to share spreadsheets, offers scalability with options to add teammates or expand to additional stores effortlessly, and provides flexibility with its no-commitment, month-to-month pricing model.