Unbiased Revenue Attribution
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Wellspring Attribution is an innovative app designed to enhance your data-driven marketing strategies by providing reliable and accurate revenue attribution. Unlike traditional ad platforms, Wellspring empowers customers to attribute their purchases through post-purchase surveys, ensuring that insights are based on real customer feedback rather than potentially biased algorithms. Featuring a user-friendly and customizable dashboard, the app delivers zero-party data that aids in making informed decisions about ad spend allocation and customer acquisition. Easily build post-purchase surveys that reflect your store's unique marketing touchpoints and gain clarity with Wellspring's best-touch attribution model. With the ability to directly compare Wellspring's results with in-platform Return on Ad Spend (ROAS), you'll receive an accurate account of view-through conversions. Wellspring ensures that your advertising assessments are as precise and customer-focused as possible, optimizing the efficiency of your marketing efforts.
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