VaryIt is a powerful app designed to transform your product variants into actionable customer segments. This intuitive tool enables you to effortlessly segment your customer base according to the specific variants or products they've purchased. With seamless integration to Shopify mail, you can keep your customers informed about manufacturing updates, offer them upsells on additional products, or simply group similar buyers tailored to their past purchases. VaryIt also provides the capability to export customer lists, allowing for easy management in-person or through external email clients. It offers opportunities for personalized customer engagement by enabling you to sell VIP access to exclusive store events or verify in-store pick-ups for special products. Additionally, the app supports the creation of simple, fixed bundles with two products, enhancing your merchandising strategy.