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Customer reviews: Yoast SEO ‑ Store optimization

Develop by Yoast

Reviews (127)

Overall rating
4.4

What Merchants Think

Merchants have mixed feelings about "Yoast SEO ‑ Store optimization." Many users appreciate the app for its detailed guidance and effective customer support, which assists in improving store SEO. However, some merchants have faced issues with billing, reinstallations without their consent, and difficulty removing residual code after uninstalling the app.

Key Strengths

  • Comprehensive SEO guidance and practical tips.
  • User-friendly and intuitive interface.
  • Strong customer support with responsive and informative assistance.
  • Efficient page-by-page SEO analysis and optimization.
  • Ability to automatically add schemas/structured data to pages.

Common Concerns

  • Reports of unexplained reinstallation and unauthorized charges even after uninstallation.
  • Residual code issues after uninstallation, affecting site performance.
  • Basic features lacking full automation, such as bulk alt text editing.
  • App perceived as too expensive by some smaller merchants.
  • Complaints about outdated SEO suggestions and misleading advertisements regarding features like schema markups.

Final Thoughts

Overall, "Yoast SEO ‑ Store optimization" is valued by many for its comprehensive SEO features and strong support team, which assists users in optimizing their stores effectively. However, technical issues and billing complaints have caused dissatisfaction among some users. The app is particularly beneficial for those seeking detailed SEO insights, although potential users should be aware of its limitations and the feedback on uninstall processes.

Osaga

May 22, 2025  on Shopify

The support from the Yoast team (Rafael) has been exceptional. They've been extremely helpful, going above and beyond to answer questions and provide detailed guidance and support. I would strongly recommend Yoast for beginner and advanced users looking to optimize their SEO strategies. Thanks!

Argent & Asher

May 21, 2025  on Shopify

Having the Yoast app isn't just having an app to support your SEO work, its a team of experts that are so helpful and willing to help you where needed. I couldn't recommend them highly enough.

flyliving

May 14, 2025  on Shopify

Gamechanger! Absolut geniale App um schnell mit gute SEO Texte zu schreiben. Die KI schreibt gute Texte und man bekommt eine gute Übersicht über die Artikel, die noch bearbeitet werden müssen. Der Preis ist auch absolut fair!

DRYE

May 08, 2025  on Shopify

I’ve encountered all kinds of services over the years, but Sid helped us with everything—from keyword planning and growth tips to cleaning up shady scripts added by Fiverr freelancers who didn’t think we’d notice. He stepped in when our rankings tanked, when Google stopped crawling our site, and when it really mattered. Working with Yoast SEO isn’t just a subscription—it’s a true partnership. It helps you steadily climb in Google’s organic results and gives you valuable, honest feedback without breaking your code—something far too many freelancers mess up. I think more Shopify owners need to understand the value of organic ranking. Organic traffic converts 50–70% better than cold traffic. That matters. Again—really grateful for all the time you guys put in to help us clean up the mess left by so-called "SEO freelancers."

Furndaily

Apr 30, 2025  on Shopify

Coming from Woo to Shopify. So this was a no brainer for us. We like to rely (again) on Yoast for decent SEO handling. Also a good customer service.

Senbird Tea

Apr 09, 2025  on Shopify

Sid was very helpful in addressing my issue. He acted immediately and got it resolved! This app is pretty intuitive and easy to use.

Beauty By Tabitha

Mar 21, 2025  on Shopify

It's very good but be better. One problem I run into all the time is there is no search function. If I have a site with hundreds of pages I have to manually scroll through all the pages to find it. it wastes so much time. i just can't believe they didn't add a simple search function. and yes i mean pages, i realize there is a search function for products and collections, but no search function to search pages. when you build out local seo pages it's a pain to find them later

Tiki Soul Decorative Surfboard Decor

Mar 07, 2025  on Shopify

Don't use them. if you ever decide you would like to uninstall the app, all the work you did will be gone. All meta descriptions, titles, and the like will disappear leaving you a mess.fferent I want to change to a different SEO app and I'm too afraid to.

FARMACIAS MACROSS

Jan 08, 2025  on Shopify

Te da muchos consejos muy prácticos y con muchos ejemplos, además la aplicación es muy intuitiva.

Patio Furniture Life

Dec 06, 2024  on Shopify

Yoast SEO is Great at what it's designed to do: help your store or site with Search engine optimization so you can rank higher on search engine pages. It also has AI that can write meta-descriptions, as well as Instagram and X descriptions. I highly recommend it for all of your SEO needs.

Earth Aura Creations

Nov 27, 2024  on Shopify

UPDATE: ALTHOUGH i STILL HAVE NO IDEA HOW THE APP WAS INSTALLED IN MY STORE A YEAR AFTER I UNINSTALLED IT, AND I UNKNOWINGLY PAID FOR THIS APP FOR 1 YEAR - YOAST CUSTOMER SERVICE DID REFUND ME FOR 1 MONTH OF THAT TIME. I am not sure what happened and how the app was 're-installed.' Their 'goodwill' refund of 1 month I do appreciate. i installed Yoast when I first started with Shopify. It did not help my shopify store in any way that I could identify - so I uninstalled it. When I uninstalled the app, payments were no longer being withdrawn from my account. Then, about a year later, Yoast was mysteriously installed again into my shopify store. I did NOT install this app. I was unknowingly paying for this app for almost a year ( partly my fault as i was not paying attention to my shopify bills closely) I was paying for nothing. I then uninstalled again and contacted Yoast. Yoast claims that they would not be able to install the app in my store without my permission.

VIP vape shop Pakistan

Nov 21, 2024  on Shopify

A poor tool, I paid for a year so I utilize it properly for a year. But I didnot work. Even I am getting more results with a free version on my wordpress. Waste of money and a very expensive also

Earth Aura Creations

Nov 21, 2024  on Shopify

I installed Yoast when I first started with Shopify. It did not help my shopify store in any way that I could identify - so I uninstalled it. When I uninstalled the app, payments were no longer being withdrawn from my account. Then, about a year later, Yoast was mysteriously installed again into my shopify store. I did NOT install this app. I was charged many months for this app ( my fault as i was not paying attention to my shopify bill closely) I was paying for nothing. I then uninstalled again and contacted Yoast. Yoast claim that they would not be able to install the app in my store - they would not refund either even though it was obvious that I did not use their app for the many months i was charged. They claimed it was shopify's issue ? And that there was nothing that they could do. I call bull. Reading through the other reviews, there is an issue with Yoast charging shopify store owners after they uninstall their app - so I am not alone. No refund, they take no responsibility for an obvious glitch with their app. I DO NOT RECOMMOND THIS APP. Not only did it not work with improving SEO, it charged me hundreds of dollars AFTER i uninstalled. They will now follow up this review (as they did on previous reviews of the same issue ) by blaming me or shopify for their app being 'myteriously' installed without my permission. Poor customer service on top of all of this. Buyer beware. Also, please report issues with this app to Shopify admin to make them aware of potential scam like issues with their app.

Caos Brand

Nov 17, 2024  on Shopify

Me siguen cobrando una vez que me he dado de baja. Ruego paren. Y encima me da error al eliminar la reseña...

Jackery CA

Nov 06, 2024  on Shopify

I have been looking for an SEO app to help with website structured data and found Yoast. Their customer support is excellent, and Sid gave a detailed demo on how to use this app and put away my worries about meta description. After the demo, he also sent me a lot of helpful materials. Thank you, Sid and Yoast. I will 100% recommend it.

Pipe Laying Tools

Oct 18, 2024  on Shopify

AVOID AT ALL TIMES THIS APP WON’T EVEN PUT OUT SCHEMA.ORG MARKUPS, ABSOLUTE WASTE OF MONEY AND MISLEADING ADVERTISEMENT FROM WHAT SUPPOSED TO BE TRUSTWORTHY AND TRANSPARENT COMPANY! Please note: if you tried to reply with your standard BS, please expect me editing the review. You have no explanation for this at all!

STOMART.CO.UK

Oct 03, 2024  on Shopify

Yoast customer support team has been very helpful from Rafael to Rilu, I appreciate you guys, thank you very much for your great assistance.

Perfumes

Sep 30, 2024  on Shopify

This is a very good app for SEO and very helpful; it's clean, provides important features for search ranking, support is very helpful and quick to respond. But it's not quick fix, obviously, and requires a lot of manual labour to be utilized efficiently. If you have a lot of products, be prepared to spend time. A lot of time. However, Shopify is really bad for organic SEO ranking so it's really vital to use an app like Yoast to increase sales. I noticed an overnight jump in increased traffic on our Google Console Account after spending basically an entire day re-writing meta tags in Yoast. My only downvote would be the lack of option to automate product title to alt tags to save time, and the lack of information where to edit errors found in scheme and rich snippets, and so on. I also find the AI feature quite weak and useless in some respects; it should allow automated propagation of the product title to save on time. I also wish they had a different pricing structure as I find the price a little heavy for small stores. Maybe a one time price to fix issues could be an attractive option. I also don't like that the app leaves behind a lot of ghost code once you uninstall it, even after following the cleanup recommendations. But, other from that it's a good app that I would recommend.

Paint Me Twisted

Aug 03, 2024  on Shopify

I'm not a big leave a review person, but I love this plug in, makes everything so much faster and easier. The biggest party I love is the customer service. When they answer your question, they don't just give the answer, they qualify the answer and teach you the "why" of something. Very awesome plug in and support.

Lux Furniture

Jul 08, 2024  on Shopify

Outstanding app and amazing support. Had some difficulties with my custom schema and they went above and beyond in assisting and explaining to me. Would 11/10 recommend this app!!

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