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Customer reviews: Yoast SEO ‑ Store optimization

Develop by Yoast

Reviews (137)

Overall rating
4.4

What Merchants Think

Merchants have mixed feelings about "Yoast SEO ‑ Store optimization." Many users appreciate the app for its detailed guidance and effective customer support, which assists in improving store SEO. However, some merchants have faced issues with billing, reinstallations without their consent, and difficulty removing residual code after uninstalling the app.

Key Strengths

  • Comprehensive SEO guidance and practical tips.
  • User-friendly and intuitive interface.
  • Strong customer support with responsive and informative assistance.
  • Efficient page-by-page SEO analysis and optimization.
  • Ability to automatically add schemas/structured data to pages.

Common Concerns

  • Reports of unexplained reinstallation and unauthorized charges even after uninstallation.
  • Residual code issues after uninstallation, affecting site performance.
  • Basic features lacking full automation, such as bulk alt text editing.
  • App perceived as too expensive by some smaller merchants.
  • Complaints about outdated SEO suggestions and misleading advertisements regarding features like schema markups.

Final Thoughts

Overall, "Yoast SEO ‑ Store optimization" is valued by many for its comprehensive SEO features and strong support team, which assists users in optimizing their stores effectively. However, technical issues and billing complaints have caused dissatisfaction among some users. The app is particularly beneficial for those seeking detailed SEO insights, although potential users should be aware of its limitations and the feedback on uninstall processes.

Monkey Business USA

Sep 02, 2025  on Shopify

I received a recommendation from a professional about your app, as I have no professional background in SEO. After watching several videos and struggling a bit to navigate through the many articles, I decided to reach out to support — and I’ve never encountered help like this before. The video calls with you were incredibly helpful, offering clear explanations and showing both the micro and macro view of our site, with guidance on how to improve and fix both existing and new content. Thank you so much, Sid. I'm sure I’ll have more questions down the road, but I already feel much more confident moving forward.

Hunted + Co.

Aug 27, 2025  on Shopify

Easy to use and quickly guides you through each stage. The traffic light system is a great way to quickly identify pages or products in need of optimisation. I will recommend this app to anyone with a Shopify store.

Annies Hallmark and Gretchens Hallmark

Aug 20, 2025  on Shopify

So far, my experience with Yoast on the Shopify Platform has been great. I was having a few issues with Structured Data and Sid gave me a detailed explanation to help me understand the flow between Yoast and my Review App, Judge me. Besides great support, we also love how easy Yoast makes it to make our product data SEO optimized. Thank you Sid!

stan'occasion

Aug 06, 2025  on Shopify

merci pour assistance super rapide et précis malgré que l'appli n'est pas répondu a mes attentes le service client a été très réactif et cela est top de nos jours

Hartwell

Jul 28, 2025  on Shopify

★☆☆☆☆ Full of leftover code – causes serious issues even after uninstall I installed Yoast because of their name recognition, but it turned out to be one of the most frustrating decisions I’ve made on Shopify. After following their recommended uninstall process exactly (including contacting support first), I was shocked to discover that the app left behind multiple metafields and traces in my theme, which broke both my structured data and my sitemap indexing in Google Search Console. Even worse: The sitemap stopped working properly after uninstall Metafields labeled "Yoast SEO: Temporary definition" remained on every product Their cleanup tool did not remove them Shopify support confirmed this is a known issue among developers, and yet Yoast has taken no steps to properly fix it Yoast claims they don’t modify your sitemap or theme, but the reality tells a different story. If you care about SEO, do not install this app unless you're ready to spend hours fixing the mess it leaves behind. I expect much better from a company with Yoast’s reputation — and they should be warning users about these risks clearly upfront. Do not recommend. – Jonathan, hartwell.no From Shopify support: "Thanks again for your patience. As promised, I have worked here with our team to resolve this issue. Due to the bug that was caused by Yoast-SEO, Google cannot index the store properly thus affecting your store searchability. After carefully checking, we have come up to some changes on your theme code to force update the xml of your sitemap. As of the moment, this what I can see for your sitemap." - Tessa || Support Advisor Shopify

wasserundoel

Jul 17, 2025  on Shopify

Bilder wollten sich zunächst bei der Grundeinstellung nicht hochladen lassen - ein kurzer Chat mit dem Support und dann per E-Mail die finale Lösung - ich bin sehr zufrieden!

FromPicToArt

Jul 10, 2025  on Shopify

First of all, this is a helpful app for SEO. Second, its customer service is fast and helpful. However, sometimes this app feels outdated. It offers AI features for SEO titles, meta descriptions, social titles, and social descriptions. But, strangely for 2025, these features are limited. If you work with large catalogs, the system will block this function after while which is annoying. This needs an immediate fix. It feels like working online in 2010, not 2025. The app also checks your product descriptions for many SEO issues you might not even consider, which is great. I wonder why this app, already using AI, cannot rewrite product titles and descriptions for best SEO practice. This would not be a huge leap. Many AI tools on the market already offer this functionality. So, my dear Yoast Tech Team, I would be happy if you could improve your app in this way. This could truly be a game changer. It could make your app a real SEO weapon.

FromPicToArt

Jul 05, 2025  on Shopify

First of all, this is a helpful app for SEO. Second, its customer service is fast and helpful. However, sometimes this app feels outdated. It offers AI features for SEO titles, meta descriptions, social titles, and social descriptions. But, strangely for 2025, these features are limited. If you work with large catalogs, the system will block this function after while which is annoying. This needs an immediate fix. It feels like working online in 2010, not 2025. The app also checks your product descriptions for many SEO issues you might not even consider, which is great. I wonder why this app, already using AI, cannot rewrite product titles and descriptions for best SEO practice. This would not be a huge leap. Many AI tools on the market already offer this functionality. So, my dear Yoast Tech Team, I would be happy if you could improve your app in this way. This could truly be a game changer. It could make your app a real SEO weapon. Update: 7-5-2025 The app has been generating increasingly frequent false warnings for several days now, which is very annoying. This issue severely impedes our workflow, and I hope they can resolve it soon.

Osaga

May 22, 2025  on Shopify

The support from the Yoast team (Rafael) has been exceptional. They've been extremely helpful, going above and beyond to answer questions and provide detailed guidance and support. I would strongly recommend Yoast for beginner and advanced users looking to optimize their SEO strategies. Thanks!

Argent & Asher

May 21, 2025  on Shopify

Having the Yoast app isn't just having an app to support your SEO work, its a team of experts that are so helpful and willing to help you where needed. I couldn't recommend them highly enough.

flyliving

May 14, 2025  on Shopify

Gamechanger! Absolut geniale App um schnell mit gute SEO Texte zu schreiben. Die KI schreibt gute Texte und man bekommt eine gute Übersicht über die Artikel, die noch bearbeitet werden müssen. Der Preis ist auch absolut fair!

DRYE

May 08, 2025  on Shopify

I’ve encountered all kinds of services over the years, but Sid helped us with everything—from keyword planning and growth tips to cleaning up shady scripts added by Fiverr freelancers who didn’t think we’d notice. He stepped in when our rankings tanked, when Google stopped crawling our site, and when it really mattered. Working with Yoast SEO isn’t just a subscription—it’s a true partnership. It helps you steadily climb in Google’s organic results and gives you valuable, honest feedback without breaking your code—something far too many freelancers mess up. I think more Shopify owners need to understand the value of organic ranking. Organic traffic converts 50–70% better than cold traffic. That matters. Again—really grateful for all the time you guys put in to help us clean up the mess left by so-called "SEO freelancers."

Furndaily

Apr 30, 2025  on Shopify

Coming from Woo to Shopify. So this was a no brainer for us. We like to rely (again) on Yoast for decent SEO handling. Also a good customer service.

Senbird Tea

Apr 09, 2025  on Shopify

Sid was very helpful in addressing my issue. He acted immediately and got it resolved! This app is pretty intuitive and easy to use.

Beauty By Tabitha

Mar 21, 2025  on Shopify

It's very good but be better. One problem I run into all the time is there is no search function. If I have a site with hundreds of pages I have to manually scroll through all the pages to find it. it wastes so much time. i just can't believe they didn't add a simple search function. and yes i mean pages, i realize there is a search function for products and collections, but no search function to search pages. when you build out local seo pages it's a pain to find them later

Tiki Soul Decorative Surfboard Decor

Mar 07, 2025  on Shopify

Don't use them. if you ever decide you would like to uninstall the app, all the work you did will be gone. All meta descriptions, titles, and the like will disappear leaving you a mess.fferent I want to change to a different SEO app and I'm too afraid to.

FARMACIAS MACROSS

Jan 08, 2025  on Shopify

Te da muchos consejos muy prácticos y con muchos ejemplos, además la aplicación es muy intuitiva.

Patio Furniture Life

Dec 06, 2024  on Shopify

Yoast SEO is Great at what it's designed to do: help your store or site with Search engine optimization so you can rank higher on search engine pages. It also has AI that can write meta-descriptions, as well as Instagram and X descriptions. I highly recommend it for all of your SEO needs.

Earth Aura Creations

Nov 27, 2024  on Shopify

UPDATE: ALTHOUGH i STILL HAVE NO IDEA HOW THE APP WAS INSTALLED IN MY STORE A YEAR AFTER I UNINSTALLED IT, AND I UNKNOWINGLY PAID FOR THIS APP FOR 1 YEAR - YOAST CUSTOMER SERVICE DID REFUND ME FOR 1 MONTH OF THAT TIME. I am not sure what happened and how the app was 're-installed.' Their 'goodwill' refund of 1 month I do appreciate. i installed Yoast when I first started with Shopify. It did not help my shopify store in any way that I could identify - so I uninstalled it. When I uninstalled the app, payments were no longer being withdrawn from my account. Then, about a year later, Yoast was mysteriously installed again into my shopify store. I did NOT install this app. I was unknowingly paying for this app for almost a year ( partly my fault as i was not paying attention to my shopify bills closely) I was paying for nothing. I then uninstalled again and contacted Yoast. Yoast claims that they would not be able to install the app in my store without my permission.

VIP vape shop Pakistan

Nov 21, 2024  on Shopify

A poor tool, I paid for a year so I utilize it properly for a year. But I didnot work. Even I am getting more results with a free version on my wordpress. Waste of money and a very expensive also

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