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9.1
WorkMagic Attribution logo

WorkMagic Attribution

Develop by WorkMagic
Free plan available

Your marketing platform for incremental growth

Campaign automation
Ai marketing assistant
Custom attribution model
Creative insights
Content generator
7 Reviews
9.1

About WorkMagic Attribution

Launched Oct 22, 2023

Categories

Built by WorkMagic

Email :

[email protected]

Address

37539 Sea Bank St., Newark, CA, 94560, US

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Description

Incrementality-based attribution measuring your ad channels' true impact on sales

WorkMagic makes it simple to measure and optimize for what really matters, incrementality. We combine incrementality testing with data-driven attribution, empowering brands to easily optimize their ad campaigns at all levels of granularity for incrementality. WorkMagic provides a source of truth for the true impact of all your channels and campaigns. Easily connect all your channels and launch incrementality tests in minutes.

WorkMagic makes it simple to measure and optimize for what really matters, incrementality. We combine incrementality testing with data-driven attribution, empowering brands to easily optimize their ad campaigns at all levels of granularity for incrementality. WorkMagic provides a source of truth for the true impact of all your channels and campaigns. Easily connect all your channels and launch incrementality tests in minutes. more
  • Incrementality-based Attribution - optimize your ads based on incrementality
  • Data-driven Attribution - our standard attribution model for smaller brands
  • Incrementality Tests - learn the true impact of your ads
  • Insights - actionable insights on your ads, creatives, customers, and products

Pros

  • Provides a team of AI marketers and creatives, enhancing efficiency
  • Includes a suite of AI tools for comprehensive marketing plans--from creative generation to data analysis
  • Custom incrementality adjusted attribution model ensures more accurate performance tracking
  • AI Insights feature offers valuable insights into creative, customer, and product data
  • Campaign Automation simplifies scheduling and publishing within a single platform
  • AI Content Generator can produce images and copy for various marketing channels, saving time
  • AI Copilot serves as a personal assistant, readily available to answer marketing-related questions

Cons

  • Complexity of AI tools may require a learning curve or training for effective use
  • Dependence on AI could lead to a reduction in the creative input from human marketers
  • May require significant data input to fully leverage the AI capabilities

Top Helpful Reviews

Jordan Craig

Mar 07, 2025  on Shopify

WorkMagic has been one of, if not the most important tool in our tech stack. As a profit-driven company, we need to understand which channels we can scale profitably for both new customer acquisition and retention. It’s not just about ROAS; it's about the incremental value added. While we have used some of the popular attribution tools, none of them emphasize incrementality or data accuracy as much as WorkMagic. In addition to having extremely accurate and proven data, their team is committed to continually improving the platform. Since signing on, we've provided numerous suggestions. With most vendors, these get added to a queue, and it takes months to see any progress (if at all). However, WorkMagic's team typically completes our feature requests within 3 to 10 days. This doesn’t just help us—it benefits all of their clients. Despite working with many respected ecommerce clients, they always make us feel like we’re their only one. They offer ad-hoc analysis when we need it, and if we have a request, they take care of it promptly. Recently, we asked them to analyze some marketing data, requiring it within 24 hours. They completed it in less than 8 hours. This isn’t a one-off, but rather a consistent track record of over-performing our already high expectations. WorkMagic is universally loved by our entire team. The executive team values having accurate data that enables strategic decision-making. The acquisition team appreciates being able to easily access data and make changes directly in WorkMagic, instead of having to log into each individual platform. The data analytics team values having all the data in one clear space and being able to find exactly what they’re looking for. It’s rare to find a platform that can make everyone's life easier. Overall, there are not enough positive things we can say about WorkMagic and their team. If you're running ads and care about profit, WorkMagic is a must. There’s no replacement for accurate, incrementality-based data.

Equip

Nov 24, 2024  on Shopify

Super excited about Work Magic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error.

ARMARIO

Jan 11, 2024  on Shopify

Been using WorkMagic since early stages and have been satisfied since day 1. Now rolling out so many new features and just keeps getting better! Solves a lot of issues I face running my business. Highly recommend!

Flavour of Life Online

Dec 20, 2023  on Shopify

Interesting app that solves some of our issues. We don't have very creative writers in-house and sometimes its extremely challenging to write enticing introductions or posts to engage clients and readers! WorkMagic AI by fluke seems to have solved these issues for us and made the mundane writing or painstaking experience alot more fun for the team. Power of AI and emoji's to the rescue !

COCO

Dec 11, 2023  on Shopify

I am really loving this app, and I haven't even had a chance to explore all its features yet! The customer service is amazing too. They help you analyze your ad campaigns and website and share detailed recommendations with you. I have been using the image generator and I am looking forward to trying the flat lay feature soon. The marketing assistant is such a bonus since it helps with creating copy for ads and other features. It's a huge time saver! I can't wait to explore this app more.

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