Wellspring Attribution

Develop by Shopify

$149-$499

/ Month

30 Days Free Trial

Unbiased Revenue Attribution

Post-purchase surveys

Customizable dashboard

Best-touch attribution

Roas comparison

View-through conversions

About Wellspring Attribution

Launched Apr 26, 2023

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Post-purchase survey results turned into a ROAS dashboard

Don't let ad platforms grade their own homework! Make your data-driven decisions with unbiased data instead. By connecting post-purchase survey data to ad channels, Wellspring lets your customers attribute their purchases. With zero-party revenue attribution in a clear and easy-to-use dashboard, you'll be able to allocate ad spend and acquire customers more efficiently than ever.

Build a post-purchase survey that reflects your store's marketing touchpoints
Visualize data in a clear, comprehensive, and customizable dashboard
Learn directly from customers with best-touch attribution, not multi-touch
Compare Wellspring and In-Platform ROAS side-by-side
The only attribution model to accurately account for view-through conversions

Pros

Unbiased revenue attribution by using customer-provided data instead of relying on ad platform algorithms
Enables better data-driven decisions by connecting post-purchase survey data to ad channels
Clear and easy-to-use dashboard for zero-party revenue attribution
Helps allocate ad spend and acquire customers more efficiently
Allows you to build post-purchase surveys that reflect your store's marketing touchpoints
Provides a comprehensive and customizable dashboard to visualize data
Focuses on best-touch attribution, learning directly from customers
Enables side-by-side comparison of Wellspring and In-Platform ROAS
Only attribution model that accounts accurately for view-through conversions

Cons

May require users to design and implement post-purchase surveys, which can be time-consuming
Potential dependency on customers' willingness to complete post-purchase surveys for accurate data
Limited to the accuracy and honesty of customer responses, which can be subjective
Need for integration with various ad channels; could be complex for some users

Top Helpful Reviews

Bathing Culture

Jan 12, 2025 on Shopify

Wellspring has really helped us unpack the dissonance we've been feeling between biased in-platform metrics and what's really influencing customer acquisition. It's helped us make better decisions on how we market on digital ad platforms, giving us clearer insight into what's working than ever before. It's also helped us to think beyond these digital ad channels, giving us a place to better compare them via surveys to less traditionally trackable marketing channels like in-person activations, discovery through wholesale, and peer-to-peer influence.

Onsen®

Sep 02, 2024 on Shopify

There are a lot of different ways to track attribution but there's one that's been the most reliable and that's our post purchase survey. And there is literally no better app to understand this information than Wellspring. By connecting to Meta, Google & Tik Tok, you can get a clear understanding of your ad spend across channels in real time. While it doesn't / can't dive into channel specific performance, we've seen time and time again that it's a leading indicator when creative needs to be refreshed, when we're overspending on a channel or when a channel is being under-attributed in the click-based world of measurement. If you're doing under $20M a year, this is your one stop shop for optimizing your marketing mix and if you're $20-50M, Wellspring is your sanity check. Big shout out to the team for being awesome, making a smooth onboarding & helping every step of the way.

Parks Project

Aug 12, 2024 on Shopify

Attribution, Solved: Wellspring Cracks the Code. Wellspring Attribution has completely revolutionized how we measure ROAS at ParksProject.us. As someone deeply entrenched in eCommerce and growth marketing, I’ve struggled with the unreliability and noise that come with non-user-reported data. Other attribution models often fall short in truly capturing incremental value, leaving us questioning the accuracy of our data. We’ve explored other solutions like TripleWhale, which also incorporates post-purchase survey data. However, TripleWhale entangles that data with a black box of additional metrics and algorithms, leaving us unsure about the true drivers of ROI. In contrast, Wellspring keeps things straightforward by focusing purely on customer feedback. This clarity allows us to trust the data we’re seeing and make informed decisions that directly impact our growth. What really sets Wellspring apart is the consistency. Our in-platform ROAS aligns closely with Wellspring’s attribution numbers, confirming that two very different methods are telling the same story. This correlation has given me immense confidence in our data and, ultimately, our marketing decisions. If you’re serious about growth and want an attribution model that genuinely reflects your ROI, Wellspring is the tool you’ve been waiting for. It’s not just about collecting data; it’s about making sure that data drives your strategy with clarity and confidence.

Pretti Little Lashes

Feb 23, 2024 on Shopify

This application provided us with invaluable insights into the true impact of paid advertising on Facebook/Instagram/ Google. Helped us move away from relying solely on overstated ROAS figures from advertising platforms has been a significant improvement. We also appreciate the user-friendly interface, particularly the quick and intuitive dashboard.

Evermill

Jul 25, 2023 on Shopify

Great app! Finally one place that shows everything I need in one clear place. Highly recommend and well worth the price.

Elwood Clothing

Jul 17, 2023 on Shopify

Love this tool! We were using a standard post purchase survey and having to do a lot of manual work to calculate the implied CAC, ROAS, etc. Wellspring makes it so easy to integrate with your digital channels & pull spend so this data is all in one place & compare to your platform's reporting.

686.com

Jun 23, 2023 on Shopify

This app gave us incredible insight into how much paid Facebook/Instagram was actually driving vs paid Google, and gave us confidence in results as we started spending on TikTok. We're very glad to have broken away from using massively over-reported ROAS numbers from ad platforms. We love the UX too, dashboard is quick and intuitive.