Verfacto: Marketing analytics

Name: Verfacto: Marketing analytics Introduction Video
Uploaded: 2024-04-07T05:21:03Z
Duration: 1 min 33 s
Description: Customer analytics, real-time profiles, segmentation, RFM, LTV

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Customer analytics, real-time profiles, segmentation, RFM, LTV

Customer segmentation

Customer analytics

Rfm analysis

Real-time profiles

Ltv prediction

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Verfacto: Marketing analytics screenshot

About Verfacto: Marketing analytics

Launched Aug 10, 2021

Built by Shopify

Address

5 Hadrians Drive, Bancroft, Milton Keynes, ENG, MK13 0PJ, GB

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Introduction Video

Description

Level-up your eCommerce marketing.

See what turns your visitors into customers and what are their behavioral patterns. Forget about boring graphs and useless reports. Act upon customer journeys details, not generalized website activity. Feed profiles data back to Klavyio, Facebook and Google for better targeting. Introduce advanced metrics like: attention score, recency, frequency, life-time value.

Real-time customer profiler
Ecommerce analytics
Track all marketing activities

Pros

Customer analytics provide in-depth insights into customer behavior
Real-time profiles allow for timely and relevant data analysis
Segmentation helps tailor marketing strategies to specific customer groups
RFM (Recency, Frequency, Monetary) analysis for identifying valuable customers
Calculating LTV (Lifetime Value) aids in evaluating long-term customer potential