UpTag: Google Ads Tracking GTM

Develop by Shopify

$8.99

/ Month

7 Days Free Trial

Integrate with Google Ads Tracking, Google Tag Manager, GA4.

Pre-built data layer

E-commerce event tracking

Google ads integration

Ga4 compatibility

Gtm integration

Order data monitoring

About UpTag: Google Ads Tracking GTM

Launched Sep 18, 2023

Built by Shopify

Address

114 W. 17th Street, New York, NY, 10011, US

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Description

Integrate with Google Ads Tracking, Google Tag Manager and GA4 with a few steps.

No more fear of missing conversion tracking when all stores ( From Basic shops to Plus Shops) are upgraded to Checkout Extensibility. Uptag now supports you in tracking purchase events with new Checkout Extensibility. Integrate with Google Ads, Google Tag (GTM), and Google Analytics 4 tracking without embedding codes. With a few step-by-step instructions, UpTag enriches the data layer with comprehensive E-commerce events (Page_View, View_Item, Add_To_Cart, Begin_Checkout, Tracking_Purchase)

[CHANGE LOG | JUNE 2024] Update tracking events in the Checkout Extensibility
Integrate with Google Analytics 4, Google Tag, Google Ads Tracking.
Purchase event integrated.
Pre-built data layer with e-commerce events and user data.

Pros

Simplifies the integration process with Google Ads, Google Tag Manager, and Google Analytics 4 without embedding codes in the theme
Provides step-by-step instructions for easy setup
Enriches the data layer with comprehensive e-commerce events like Page_View, View_Item, Add_To_Cart, Begin_Checkout, and Tracking_Purchase
Includes detailed order data such as product ID/name, variant ID/name, and revenue
Supports advanced event setup with expert assistance if required
Keeps users updated with a change log; for example, recent updates include integrating Google Ads Tracking and specific e-commerce events
Ready-made data layer for e-commerce events and user data simplifies the setup process

Cons

May require opting for paid expert support for more advanced event setups
Dependence on third-party platforms (Google Ads, GTM, GA4) may lead to complications if there are changes on those platforms
Some users might find the interface or instruction steps complex initially without prior e-commerce tracking experience