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Tealium

Develop by Shopify
Free plan available

This is the official Tealium App

Shopify integration
Server-side tracking
Tag management
Privacy integration
Pixel event tracking
Built-in debugging

About Tealium

Launched Jul 18, 2024

Categories

Built by Shopify

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Description

Tealium connects customer data so brands can connect with their customers.

​​The Tealium application is built for users who have and want to integrate their Shopify and Tealium iQ Tag Manager (TiQ). This application allows for TiQ to run on your Shopify sites, enabling the ability for tag management within your Tealium instance. The application implements Tealium's standard data layer, uses the new Shopify Pixel events to send data, and fully integrates with Shopify's customer privacy settings without the need for a third party consent management platform.

​​The Tealium application is built for users who have and want to integrate their Shopify and Tealium iQ Tag Manager (TiQ). This application allows for TiQ to run on your Shopify sites, enabling the ability for tag management within your Tealium instance. The application implements Tealium's standard data layer, uses the new Shopify Pixel events to send data, and fully integrates with Shopify's customer privacy settings without the need for a third party consent management platform. more
  • Comprehensive support for Shopify web pixel events.
  • Seamless integration with Tealium’s Universal Data Object (UDO).
  • Efficient server-side tracking capabilities.
  • Ensures user privacy, without the need for third-party consent platforms.
  • Built-in debugging functionality for easy troubleshooting.

Pros

  • Seamless integration with Shopify and Tealium iQ Tag Manager
  • Supports comprehensive Shopify web pixel events
  • Efficient server-side tracking capabilities
  • Ensures user privacy without requiring third-party consent management
  • Built-in debugging functionality allows for easier troubleshooting

Cons

  • May require technical knowledge to set up and manage effectively
  • Specific to users who utilize both Shopify and Tealium iQ Tag Manager, limiting its audience
  • Potential dependency on Shopify Pixel events may not be suitable for all use cases

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