Tealium

Develop by Shopify

Free plan available

This is the official Tealium App

Shopify integration

Server-side tracking

Tag management

Privacy integration

Pixel event tracking

Built-in debugging

About Tealium

Launched Jul 18, 2024

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Tealium connects customer data so brands can connect with their customers.

The Tealium application is built for users who have and want to integrate their Shopify and Tealium iQ Tag Manager (TiQ). This application allows for TiQ to run on your Shopify sites, enabling the ability for tag management within your Tealium instance. The application implements Tealium's standard data layer, uses the new Shopify Pixel events to send data, and fully integrates with Shopify's customer privacy settings without the need for a third party consent management platform.

Comprehensive support for Shopify web pixel events.
Seamless integration with Tealium’s Universal Data Object (UDO).
Efficient server-side tracking capabilities.
Ensures user privacy, without the need for third-party consent platforms.
Built-in debugging functionality for easy troubleshooting.

Pros

Seamless integration with Shopify and Tealium iQ Tag Manager
Supports comprehensive Shopify web pixel events
Efficient server-side tracking capabilities
Ensures user privacy without requiring third-party consent management
Built-in debugging functionality allows for easier troubleshooting

Cons

May require technical knowledge to set up and manage effectively
Specific to users who utilize both Shopify and Tealium iQ Tag Manager, limiting its audience
Potential dependency on Shopify Pixel events may not be suitable for all use cases