Tangent : Hair & Skin Quiz

Develop by Shopify

Built for Shopify

Free plan available

Selfie Skin Quiz & Hair Quiz, Shade finder with Klaviyo

Product recommendations

Analytics dashboard

Email collection

Marketing campaigns

Bundle builder

Selfie skin quiz

Hair quiz

Shade finder

Routine builder

About Tangent : Hair & Skin Quiz

Launched Feb 15, 2022

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

AI-powered skin & hair analysis quizzes for beauty brands with personalized routines and insights

Tangent is an AI-powered personalization & analytics platform built for Shopify beauty brands. Using selfie-based skin & hair analysis with intelligent quizzes, Tangent helps brands understand shopper needs, deliver personalized routines & product recommendations, & track progress over time. Brands can analyze shopper concerns, capture zero-party data, & connect quiz insights to conversions & revenue through a unified analytics dashboard - turning personalization into measurable business impact.

AI-powered skin & hair analysis using selfies and intelligent beauty quizzes
Personalized routines, bundles, & product recommendations based on shopper data
Unified shopper profiles with zero-party data for segmentation and targeting
Actionable intelligence from beauty shopper behavior & preferences
Built for Shopify and Shopify Plus beauty brands with fast setup and integration

Pros

Detects 150+ skin attributes using just a selfie
Easy to set up and integrate with Shopify stores
Exceptional support team
Helps build Skincare/Haircare quizzes and Foundation finders
Creates personalized landing pages and product recommendations
Educates shoppers about products, upsell, and increase AOV
Supports shopper segmentation and marketing campaign initiation
Provides an attribution analytics dashboard
Selfie functionality is revolutionary
Collects emails for potential remarketing

Cons

May require users to have a good quality selfie for accurate results
Could be overwhelming for smaller stores with limited product variety
Potential privacy concerns related to facial data collection
Dependence on accurate data input to ensure personalized recommendations
Initial setup may involve a learning curve for those not tech-savvy

Top Helpful Reviews

KIWABI GLOBAL

Jan 12, 2026 on Shopify

The AI generated quiz, the customizable design, the analytics behind it, and all the support the team behind the app provided in the set up process and thereafter has been fantastic. Highly recommend!

Araza Natural Beauty

Jan 07, 2026 on Shopify

Working with Tangent has been an incredible experience. Their team is highly professional, responsive, and truly on top of every detail. They built and delivered the exact quiz we envisioned, making the shade-matching and buying experience for our foundation feel seamless and frictionless for customers.

Pharmazone

Dec 21, 2025 on Shopify

Excellent experience! Sushil and Kumar are very professional and supportive. We just we live, hope we see good results with it!

Harmony Exquisites

Dec 15, 2025 on Shopify

Setting this app up has been very frustrating, however nice app but I'm not understanding nor getting it...Also I'm using Chatgpt to help but it makes it no better, wish there was someone who could do this for me : (

Meyabeauty.com

Dec 01, 2025 on Shopify

I’m grateful for this app. My first time using this kind of app. I got all my questions answered and received all the help needed to complete proper set up. All is working smoothy. Making a difference is cx experience and overall buys.

Moroccanoil EU

Nov 19, 2025 on Shopify

Tangent AI has been an amazing partner. Super fast, incredibly helpful, and always responsive. The quiz setup was smooth and easy, and their support throughout the entire process was outstanding. Highly recommend!

GLO24K

Sep 19, 2025 on Shopify

Phenomenal company and app. Mayank does a great job managing the project, making sure no email is left behind and all the deadlines are met. Sushil, the head of the actual development, is very friendly, knowledgeable, and patient. He provided solutions confidently and quickly, always responding on point without leaving anything to doubt, luck or chance. There was no customization too difficult for this team (we had a few creative asks!) Overall, we got going quickly and painlessly. The app works exactly like we imagined it and the setting it up process was methodical and well executed.

Gllosse

Sep 01, 2025 on Shopify

I can't recommend Tangent enough! The service and support have been outstanding from start to finish. I have been working with Tangent to create a customized skincare quiz. I was really impressed with how seamless it was to adapt the quiz to suit my brand's voice and identity.

Christine Byer Esthetics

Aug 27, 2025 on Shopify

Exceeded our expectations in every way. The end product is exactly what we were looking for and the support we received was top notch! Thank you to the whole team for making it such a pleasure to get results.

Beauty Art

Aug 21, 2025 on Shopify

Excelente aplicacion, me ayudaron apersonalizar mis quiz. Ha sido de gran ayuda para mis clientes, muy amigable y facil de configurar.

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