Smart SEO App Review: Features, Pros & Cons for Shopify

Customer reviews: Sherpas: Smart SEO

The Shopify Smart SEO App helps merchants optimize their online stores for search engines, improving visibility and traffic. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right tool for your business.

Reviews (869)

Overall rating

5

376
4

6
3

4
2

2
1

5

What Merchants Think

The "Sherpas: Smart SEO" app receives overwhelmingly positive feedback from merchants. Users praise its user-friendly interface and comprehensive suite of SEO tools, which significantly improve their Shopify stores' search engine visibility. The customer support team, especially members like Radoslav and Todor, is frequently highlighted for their promptness, knowledge, and genuine willingness to assist, making for an impressive all-around customer experience. Merchants appreciate the time efficiency and effectiveness offered by the app, making it a highly recommended choice for SEO enhancement.

Key Strengths

User-friendly interface, easy to navigate even for non-tech-savvy users
Outstanding customer service, with quick responses and effective problem-solving
Automated SEO optimizations that save time, such as meta-tags and alt-text generation
Comprehensive guides and tutorials to assist setup and usage
Integrated tools for managing structured data and improving site speed
Flexible pricing plans with valuable features even in the free version

Common Concerns

Some users report issues with the automation features failing over time
Certain functionalities, like alt attributes and JSON-LD, perceived as basic
Pricing is considered a bit high for smaller stores
Limited options for automating advanced meta-data tasks
Occasional difficulties with Google Search Console integrations

Final Thoughts

Overall, "Sherpas: Smart SEO" is well-regarded among Shopify merchants for its robust feature set and exceptional customer support. While there are a few areas of improvement, particularly concerning advanced automation functions and pricing for smaller shops, the app's benefits in enhancing SEO and saving merchant's time are undeniable. This app remains a valuable tool for businesses looking to improve their online visibility and manage their SEO effectively.

LUTTZ

Nov 17, 2025 on Shopify

I am very happy with the Smart SEO app. And the team is super responsive, within a minute you get immediate, effective and highly professional help.

Natural Riches

Nov 15, 2025 on Shopify

GloBivo

Nov 11, 2025 on Shopify

Mônac

Nov 11, 2025 on Shopify

Atendimento rápido e muito atencioso.

The Sky Balloons

Nov 11, 2025 on Shopify

Vitalplant

Nov 10, 2025 on Shopify

SmartSeo is the best. Price is perfect, service is great, special thanks to Rado for his outstanding support!!

NuttyDesignsStore

Nov 10, 2025 on Shopify

Love the app and the team is super helpful if you ever need help. Will definitely recommend it.

Northern Watersports

Nov 09, 2025 on Shopify

So far so good :) Awesome app

LoveBandit

Nov 09, 2025 on Shopify

Great and fast - AND professional help from Todor. THANK YOU VERY MUCH!

Loulia Pearl Jewelry

Nov 08, 2025 on Shopify

Onautica

Nov 07, 2025 on Shopify

L'assistenza di questa APP è di un livello eccezionale, veloci e professionali, insostituibili, grazie

Legacy Saddles

Nov 06, 2025 on Shopify

Great support!

Douson Odeh

Nov 05, 2025 on Shopify

Good

Cosmelia

Oct 29, 2025 on Shopify

Excellent application, it has greatly helped the SEO of my website. Ivalio has provided excellent support.

Dynamik Plus

Oct 28, 2025 on Shopify

The App helps our organization to manage our SEO optimization very well and is easy to use. Customer Support was extraordinary helpful and fixed the issue in no time, really appreciated the good communication!

VIPnumbersUK

Oct 24, 2025 on Shopify

Smart SEO is by far the best SEO app we’ve used on Shopify. It made a huge difference for our store’s performance and visibility. The setup is simple, and the results are fast and impressive. We even connected our own ChatGPT account to it and managed to edit thousands of product pictures, meta titles, and descriptions in just a few minutes — and it only cost around £0.20 extra through our ChatGPT account! It saved us an incredible amount of time, and honestly, this is the only app capable of doing that. A big thank you to Radoslav and Ivailo from the Smart SEO team — their support was outstanding. They responded quickly, explained everything clearly, and even fixed some of our issues remotely. Highly recommend this app to anyone serious about SEO, automation, and scaling efficiently. Five stars without a doubt! — VIPNumbersUK.co.uk

wholesale-shapewear.com

Oct 22, 2025 on Shopify

We have been using the Smart SEO app for a few days now and I have already upgraded. I am extremely impressed with the accuracy and time-saving aspects of the AI Generators. About a month ago we read a reddit post where someone posted that if you know SEO, you don't need an app. After using this app, I disagree. Collectively we have been doing SEO for over 20 years, but we find the app incredibly useful for our team! kuudos to the devs of this app.

Gold Earth

Oct 22, 2025 on Shopify

Very helpful. Many thanks

IvaStyl

Oct 22, 2025 on Shopify

Musím poděkovat za skvělou spolupráci a přístup. Jsem velmi spokojená.

Psychic Sisters

Oct 22, 2025 on Shopify

Great Service and helpful.