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Customer reviews: Sherpas: Smart SEO

Develop by Shopify

The Shopify Smart SEO App helps merchants optimize their online stores for search engines, improving visibility and traffic. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right tool for your business.

Reviews (869)

Overall rating
5

What Merchants Think

The "Sherpas: Smart SEO" app receives overwhelmingly positive feedback from merchants. Users praise its user-friendly interface and comprehensive suite of SEO tools, which significantly improve their Shopify stores' search engine visibility. The customer support team, especially members like Radoslav and Todor, is frequently highlighted for their promptness, knowledge, and genuine willingness to assist, making for an impressive all-around customer experience. Merchants appreciate the time efficiency and effectiveness offered by the app, making it a highly recommended choice for SEO enhancement.

Key Strengths

  • User-friendly interface, easy to navigate even for non-tech-savvy users
  • Outstanding customer service, with quick responses and effective problem-solving
  • Automated SEO optimizations that save time, such as meta-tags and alt-text generation
  • Comprehensive guides and tutorials to assist setup and usage
  • Integrated tools for managing structured data and improving site speed
  • Flexible pricing plans with valuable features even in the free version

Common Concerns

  • Some users report issues with the automation features failing over time
  • Certain functionalities, like alt attributes and JSON-LD, perceived as basic
  • Pricing is considered a bit high for smaller stores
  • Limited options for automating advanced meta-data tasks
  • Occasional difficulties with Google Search Console integrations

Final Thoughts

Overall, "Sherpas: Smart SEO" is well-regarded among Shopify merchants for its robust feature set and exceptional customer support. While there are a few areas of improvement, particularly concerning advanced automation functions and pricing for smaller shops, the app's benefits in enhancing SEO and saving merchant's time are undeniable. This app remains a valuable tool for businesses looking to improve their online visibility and manage their SEO effectively.

Burden Arb Chainsaw Chains

Dec 22, 2025  on Shopify

This is a great app which is so useful for getting SEO things sorted quickly & easily. I had a small issue which the team were able to help with straight away and they couldnt do enough to help much. Great customer service is so important and I really appreciate their excellent and fast support when it's needed. I highly recommend this app to everyone.

Superstrain

Dec 22, 2025  on Shopify

awesome support.. also fixed a bunch of conflicting code I had.. THanks guys

Magic Spore Labs

Dec 22, 2025  on Shopify

amazing app and service.

Pepperpetsnmore

Dec 18, 2025  on Shopify

secretsextoys.store

Dec 16, 2025  on Shopify

Great customer service, from Radoslav! He carefully listened to my needs and provided me with the needed support.

RGBKeys

Dec 11, 2025  on Shopify

One of the best Shopify tools out there, very useful and has many features. Support for many languages and its pretty straight forward!

Gaboni Jewelers

Dec 11, 2025  on Shopify

Excellent and truly professional service! The team was very supportive and quick to help with everything I needed. A special thank you to Ivailo for help. Highly recommended! :)

Tiny Welcome

Dec 09, 2025  on Shopify

Extremely helpful support when I needed assistance with google merchant center issues which I could not have sorted out myself. All fixed and google reporting no issues now. Thank you

Crystal Goddess NZ

Dec 05, 2025  on Shopify

Excellent absolutely worth getting this! Makes seo easy. Fantastic customer support also.

Philly Sports Shirts

Dec 04, 2025  on Shopify

TheDigitalStore

Dec 03, 2025  on Shopify

Radoslav has been extremely helpful for cleaning up my store’s structured data and fixing conflicts with my theme and other apps. Their support team went deep into my case, explained everything clearly, and even unlocked JSON‑LD for my account and configured it for me. As a non‑developer, I really appreciate how easy they made a very technical SEO task.

BKICKSTYLE

Dec 02, 2025  on Shopify

Thanks a lot Mr.Ivailo I appreciate your help,You are truly a person of good morals and good experience. You have taught me a lot. I will not forget your help.thanks again

Raised

Nov 28, 2025  on Shopify

Great app, friendly team - highly recommend

Flavor Expedition Co.

Nov 26, 2025  on Shopify

This team is awesome. They are always available to assist and have created an amazing product that has helped our SEO and website game tremendously.

Tinyjoy.it

Nov 23, 2025  on Shopify

I’ve tried so many SEO apps over the years that either drowned me in technical jargon, promised too much, or required way more manual work than I had time for. Smart SEO is the first one that actually made me feel like I was making real progress without getting buried in settings or confusing tasks.

romeindustries

Nov 21, 2025  on Shopify

We've Smart SEO for a couple years now with 2 of our shops and have just added a 3rd shop. Easy to use and intuitive will a good variety of tools.

Umarhea

Nov 20, 2025  on Shopify

It cares about the user, all questions are answered. Perfect

HYPERMALL

Nov 20, 2025  on Shopify

It was an excellent help and i give him 5 star rating

URAHARA

Nov 19, 2025  on Shopify

Radoslav has been a great help. Great customer service! Thank you.

Kate’s Treasures15

Nov 18, 2025  on Shopify

Smart SEO has been absolutely game-changing for my Shopify store! As a small family business, I needed affordable, reliable SEO tools that actually work. Smart SEO delivered on all fronts: Meta Tags & Alt Tags: The AI generation is incredibly accurate and saves me hours. My products will now rank on Google with compelling titles and descriptions. Image Optimisation: Compressed my images by 20-44% without losing quality. My site is noticeably faster! Customer Support: When I encountered a technical issue with credit usage, their team responded quickly, investigated thoroughly, and compensated me immediately. That's genuine customer care. User-Friendly: The dashboard is intuitive, the bulk generation features save time, and the scoring system helps me track progress. Value for Money: At $29.99/month with 1,200 AI generations included, this is incredible value compared to competitors. My site's SEO has improved dramatically since using Smart SEO. Highly recommended for anyone serious about organic growth! Thank you :) very happy customer. Kate, Kate's Treasures15

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