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Customer reviews: Sherpas: Smart SEO

Develop by Sherpas Design

The Shopify Smart SEO App helps merchants optimize their online stores for search engines, improving visibility and traffic. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right tool for your business.

Reviews (885)

Overall rating
5

What Merchants Think

The "Sherpas: Smart SEO" app receives overwhelmingly positive feedback from merchants. Users praise its user-friendly interface and comprehensive suite of SEO tools, which significantly improve their Shopify stores' search engine visibility. The customer support team, especially members like Radoslav and Todor, is frequently highlighted for their promptness, knowledge, and genuine willingness to assist, making for an impressive all-around customer experience. Merchants appreciate the time efficiency and effectiveness offered by the app, making it a highly recommended choice for SEO enhancement.

Key Strengths

  • User-friendly interface, easy to navigate even for non-tech-savvy users
  • Outstanding customer service, with quick responses and effective problem-solving
  • Automated SEO optimizations that save time, such as meta-tags and alt-text generation
  • Comprehensive guides and tutorials to assist setup and usage
  • Integrated tools for managing structured data and improving site speed
  • Flexible pricing plans with valuable features even in the free version

Common Concerns

  • Some users report issues with the automation features failing over time
  • Certain functionalities, like alt attributes and JSON-LD, perceived as basic
  • Pricing is considered a bit high for smaller stores
  • Limited options for automating advanced meta-data tasks
  • Occasional difficulties with Google Search Console integrations

Final Thoughts

Overall, "Sherpas: Smart SEO" is well-regarded among Shopify merchants for its robust feature set and exceptional customer support. While there are a few areas of improvement, particularly concerning advanced automation functions and pricing for smaller shops, the app's benefits in enhancing SEO and saving merchant's time are undeniable. This app remains a valuable tool for businesses looking to improve their online visibility and manage their SEO effectively.

American Alpha

Jul 21, 2025  on Shopify

Todor was amazing in helping me with the image optimization and the page speed. Top notch work and a top notch app. Radoslav was amazing and professional in helping me with my meta tags for special pages. He went above and beyond.

Fondazione Gottarelli Italian Art

Jul 21, 2025  on Shopify

A very kind and professional person. He has truly made our lives easier at the Gottarelli Foundation. I highly recommend him.

Aquarius Age Tees

Jul 11, 2025  on Shopify

I am very new to the shopify universe but quickly developed a sense that I needed to understand SEO to even have a chance at success. Came across a recommendation by J Tech WP and he shared Smart SEO is the truth. And what a difference downloading the app has made. Their auditing of my site with seo tag grades and benchmarking against 100% was really helpful. I was having trouble registering my website with Google's site index - Smart SEO had it taken care of within first hour of downloading app. The really cool thing they did was implementing the feedback from Google sitemap team because I am out of my element. They addressed and provided a solution within the day. Superlative product, also have really good partners they recommend which I have followed through - and same can be applied to partners I have chosen. Just an outstanding team all around.

Paragon Elite Fight Group | Premium Boxing & BJJ Equipment

Jul 07, 2025  on Shopify

We are Paragon Elite Fight Group (https://paragonelitefight.com/), and after extensive global research and discussions with SEO companies from all over the world, we chose Sherpas Smart SEO — and we’re incredibly glad we did. Even months before we officially subscribed, their approach, professionalism, and genuine interest in helping us stood out. The team was responsive, supportive, and truly cared about understanding our needs — a level of service that's rare these days. Their SEO tools are very user-friendly, even for people with no technical background, and what’s even more important is that the Sherpas team is always available. They never hesitate to explain things multiple times, no matter how demanding the customer might be — and yes, we’re a demanding team! Not only are we extremely satisfied with our choice, but we recommend Sherpas Smart SEO without any hesitation. Their expertise, consistency, and human-first approach truly set them apart.

Cape Crystal Brands

Jul 07, 2025  on Shopify

Totor was extremely helpful in allowing me to install and update your app on my site. It is a very useful app and as a result I eliminated four other apps which made adding yours less expensive. I plan to add your app to my other Shopify site as soon as I finish updating my current site with this one. A big thank you to Totor.

Knit With Me

Jul 05, 2025  on Shopify

Started using Smart SEO and found it a key part of my store. Helps organise my SEO and I have seen a significant increase in impression since installing and using the app. The support was top notch and they always quick to answer my queries.

Aprimoka

Jul 03, 2025  on Shopify

Consigliatissimo per il programma e per l'assistenza. Supporto davvero davvero imbattibile, disponibile e capace di comprendere le esigenze del cliente. Atteggiamento proattivo e rivolto alla soluzione.

Learning Headphones

Jul 01, 2025  on Shopify

The founder of SmartSEO personally reached out to address my concerns and ensured everything was resolved. Since then, their support team has been attentive, knowledgeable, and genuinely helpful. SmartSEO is now delivering the reliable, high-quality SEO assistance I was looking for—I’m very pleased with the results and highly recommend it!

LightingWay

Jun 27, 2025  on Shopify

Todor has been incredibly patient and helpful in resolving several related issues for me. Even though some of the problems weren’t directly in his area of expertise, he still took the time to analyze and assist step by step. Really appreciate the support! I will recommend this APP to my friends

DArtano

Jun 25, 2025  on Shopify

I’ve been using Smart SEO for a few weeks now, and it’s been a game changer for improving my store's visibility and ranking. The AI-generated meta tags and alt text are incredibly helpful . Everything is easy to understand, even if you’re not an SEO expert. Big thanks to Rado on the support team—he was super helpful today and quickly resolved my issue with patience and clear guidance. Highly recommend this app and the support behind it!

Learning Headphones

Jun 25, 2025  on Shopify

Update: I am working with the team to rectify the situation. The support responses are A.I. generated. Actual agent responses are significantly delayed and nearly identical to the ai responses.

LightingWay

Jun 17, 2025  on Shopify

Urgent Complaint: Inventory Data Corrupted After Uninstalling Smart SEO App I had your app installed for approximately 3 months. During this period, everything appeared to function normally. However, Yesterday I uninstalled the app, I encountered a critical problem: all product inventory information in my backend became corrupted - display" sold out". This issue did not exist prior to the installation of the Smart SEO app. I tried to different way to solved this problem, but it doesn't work. I need some one to help me for this. Thanks!

E Birthday Creations LLC

Jun 16, 2025  on Shopify

I want to give a huge thanks to Todor from Sherpas Smart SEO for his incredible support. He has guided me step-by-step to fix technical issues in my store that seemed complicated, and thanks to his help, everything has been a success. Also, the app has been very useful in showing me what to improve in my meta descriptions and filenames, greatly boosting my SEO. I’m very happy with the service and Todor’s personalized attention. I highly recommend them 100% to anyone looking to improve their Shopify store and Google rankings!

Scentual Candles

Jun 15, 2025  on Shopify

I have been struggling with product schema for a couple of months now - with over 150 products in my store and only 9 valid with rich results on google. I tried fixing it myself by adding it to my themes liquid files and ended up breaking my site. One email with my problem to support at Smart Seo fixed the whole lot, every error flagged by google - GONE! You cant ask for more than that -very happy!

Summer Forever Beachwear and Accessories

Jun 12, 2025  on Shopify

We use this app mostly for image optimization, alt tags, meta tags and broken links. Recently we needed help with an issue and Todor was exceptionally helpful. We have the online store for almost 10 years now and never have received such a detailed and helpful reply to questions. So much appreciated indeed. SummerForever.ca

Luxe Paws

Jun 05, 2025  on Shopify

Outstanding Support from Todor! Todor was incredibly helpful and prompt in assisting with the meta tag setup for my store’s special pages. I wasn’t sure if I needed to update my Liquid files manually, but Todor took care of the integration from their end and clearly explained everything. The process was smooth, fast, and stress-free thanks to his support. Thank you again for making things so much easier. I really appreciate the personal touch and efficiency! Highly recommend Smart SEO for both the features and the amazing support team. — Nicole from LuxePaws Australia

ExcellentSupply.com

Jun 03, 2025  on Shopify

Radoslav from their support team helped me resolve setting up JSON-LD and ansewerd a number of questions to help make sure we were getting the best out of the app. Smart SEO is great because they've covered all the bases for managing SEO for a Shopify store in a very straightforward way. I'm impressed!

CraTiv

May 28, 2025  on Shopify

The app works very well, the structured data is very complete, the customer support consultant is very professional and helped me solve extremely difficult technical difficulties

HockeyStation

May 19, 2025  on Shopify

Very efficient and easy to use seo app to get the results you want. I rarely need to contact support but their team goes above and beyond when asked for help. Thanks to Rado.

PEROZ

May 15, 2025  on Shopify

We experienced an issue with our breadcrumb, likely caused by a previously installed app. I reached out to Smart SEO support team and received a response within minutes. Radoslav was extremely helpful and resolved the issue in under five minutes.

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