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Shoplytics

Develop by Shopify
Free plan available

Marketing analytics combining revenue with ad spend

Trend analysis
Customer heatmap
Real-time insight

About Shoplytics

Launched Aug 03, 2021

Categories

Built by Shopify

Address

9600 Escarpment Blvd, Ste 745-111, Austin, TX, 78749, US

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Description

# E-Commerce Intelligence Unlock the power of universal reporting by combining your Shopify revenue data with your Facebook (and Google, coming soon) marketing spend and performance. Visualize your store's overall performance through near real-time insight into ROAS, CPAs and Profitability. Features: * Analyze trends over time in revenue, ad spend, profitability, and performance (ROAS and CPA) * Visualize your customers on a heatmap to understand geographical trends, which can feed into...

# E-Commerce Intelligence Unlock the power of universal reporting by combining your Shopify revenue data with your Facebook (and Google, coming soon) marketing spend and performance. Visualize your store's overall performance through near real-time insight into ROAS, CPAs and Profitability. Features: * Analyze trends over time in revenue, ad spend, profitability, and performance (ROAS and CPA) * Visualize your customers on a heatmap to understand geographical trends, which can feed into... more

Pros

  • Combines Shopify revenue data with Facebook (and soon Google) marketing spend for a comprehensive overview
  • Provides near real-time insights into ROAS, CPA, and profitability
  • Features trend analysis over time for key metrics such as revenue, ad spend, and performance
  • Includes heatmap visualization to understand customer geographical trends, enhancing strategic marketing efforts
  • User-friendly interface that simplifies complex data into actionable insights

Cons

  • Currently, only integrates with Facebook and Shopify; Google integration is 'coming soon' and may limit functionality for some users until implemented
  • May require a learning curve for users unfamiliar with detailed marketing analytics
  • Potential issues or bugs as it is not clear if the app is fully optimized for all ecommerce scenarios
  • Concerns about data privacy and security of sensitive financial and customer information

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