Shoplytics

Develop by Shopify

Free plan available

Marketing analytics combining revenue with ad spend

Trend analysis

Customer heatmap

Real-time insight

About Shoplytics

Launched Aug 03, 2021

Built by Shopify

Address

69 Saint Georges Bay Road, Parnell, Auckland, AUK, 1052, NZ

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Description

# E-Commerce Intelligence Unlock the power of universal reporting by combining your Shopify revenue data with your Facebook (and Google, coming soon) marketing spend and performance. Visualize your store's overall performance through near real-time insight into ROAS, CPAs and Profitability. Features: * Analyze trends over time in revenue, ad spend, profitability, and performance (ROAS and CPA) * Visualize your customers on a heatmap to understand geographical trends, which can feed into...

Pros

Combines Shopify revenue data with Facebook (and soon Google) marketing spend for a comprehensive overview
Provides near real-time insights into ROAS, CPA, and profitability
Features trend analysis over time for key metrics such as revenue, ad spend, and performance
Includes heatmap visualization to understand customer geographical trends, enhancing strategic marketing efforts
User-friendly interface that simplifies complex data into actionable insights

Cons

Currently, only integrates with Facebook and Shopify; Google integration is 'coming soon' and may limit functionality for some users until implemented
May require a learning curve for users unfamiliar with detailed marketing analytics
Potential issues or bugs as it is not clear if the app is fully optimized for all ecommerce scenarios
Concerns about data privacy and security of sensitive financial and customer information