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Stape Conversion Tracking logo

Stape Conversion Tracking

Develop by Shopify
Free plan available

Set up server-side Google Tag Manager container in a few click

E-commerce event tracking
Embed gtm snippet
Extended cookie lifetime
Script resistance
Server-side tagging
Webhooks to sgtm

About Stape Conversion Tracking

Launched Mar 05, 2023

Categories

Built by Shopify

Address

8/462 Hawthorne Road, Bulimba, QLD, 4171, AU

Website Support Portal Privacy policy Tutorial FAQ Document
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Introduction Video

Description

Recover more conversions and boost ROAS with Stape’s app for server-side GTM tracking

Stape Conversion Tracking makes it easy for stores to set up Google Tag Manager with server-side tracking. The app removes technical barriers by installing GTM natively and automatically generating key e-commerce events for conversion tracking. By combining server-side tracking with Stape’s advanced features, you can recover more conversions, improve ROAS from ads, and gain reliable attribution with accurate, privacy-resilient data.

Stape Conversion Tracking makes it easy for stores to set up Google Tag Manager with server-side tracking. The app removes technical barriers by installing GTM natively and automatically generating key e-commerce events for conversion tracking. By combining server-side tracking with Stape’s advanced features, you can recover more conversions, improve ROAS from ads, and gain reliable attribution with accurate, privacy-resilient data. more
  • Native app for server-side Google Tag Manager setup
  • One-click GTM container injection into your store
  • Automatic creation of major Data Layer events for conversion tracking
  • Send purchase and refund webhooks to the server-side GTM container
  • Extend cookies and bypass ad blockers for more accurate tracking

Pros

  • Effortless setup of server-side Google Tag Manager container in a few clicks
  • Embedded web GTM snippet into every website page easily
  • Enhanced precision in user data and conversion tracking
  • Extended cookie lifetime for improved tracking accuracy
  • Script resistance features that protect against third-party interference
  • Secure transmission through dedicated server endpoints
  • Ability to add web Google Tag Manager script on the website seamlessly
  • Increased cookie lifetime, making tracking more reliable
  • Invisibility of tracking script to ad blockers
  • Enrichment of data layer with e-commerce events and user data
  • Capability to send webhooks to the server Google Tag Manager container
  • Provides extensive setup information and support via the Stape blog

Cons

  • Requires knowledge of working with data layer and GTM setup for optimal use
  • Issues reported with tracking certain events (eg, purchase event) even after implementing additional code in checkout settings

Top Helpful Reviews

alamea-shop

Dec 03, 2025  on Shopify

Be aware!! After going through the complete setup over 10x times, the performance Google Ads tracking has now completely stopped leaving me with no data! Additionally the Stape setup requires you to delete all other client based tracking pixel in order to work somehow properly. ( This Risk i was not aware of leaving me with no proper tracking system now, a total nightmare!) ->SGTM Tracking Performance is exremly fragile and the Stape system is not really user friendly unless you are a web developer. The Tracking doesnt work anymore and has been declining causing damage to my ad campaigns and my revenue for weeks. Since using Stape i loose money due to unclean tracking data and too much instability in the tracking system. ->When reaching out to support: Worst Service Ive seen so far. If you contact the support they'll reject your request immediately and avoid a feedback in clear need. The need of the customer is not heard causing frustration. They redirect you to "Stape Care" which can (maybe help) but you'll have to pay USD900 to get it done.. If a support system which is needed in case of failure and issues, wants 900USD for checking your screenshots, then this System is not build to improve or optimze the customer needs! For now, ive never been so frustrated using an app, and I canNOT recommend using it.

Bear's Den

Oct 30, 2025  on Shopify

We set up SST with Stape and we are super happy with their App and overall service! They have a great solution for Shopify with their template galleries. You can manage the tracking implementation on your own even if you are not a dev.

Montevair

Jul 20, 2025  on Shopify

As much as i would love to give it 5 stars, my data layer code isn't working for my custom pixel, it mentions pixel is not subscribed to any customer events and nothing is tracked after add to cart, i am also unable to send webhook test, tried reaching out to support yet to receive a reply. i would appreciate it if someone could reach out and solve my issue as soon as possible

Proof-Reading-Service.com

Jun 05, 2025  on Shopify

Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working. Although the app is free, I cannot recommend it based on my experience.

Sua Maestà Sicilia Shop

Apr 04, 2025  on Shopify

We’ve just finished setting up server-side tracking using Stape, and honestly, it’s been a game changer. The support team, the agency, everyone involved — incredibly professional, kind, and always helpful. You can tell they care. Not surprised at all that Meta’s Marketing Pro team recommends them. Stape is a real bridge between your website, Google, and your sales channels. It collects and enriches data, then sends it exactly where it needs to go — reliably and in line with the latest privacy standards. In a world full of ad blockers and strict browsers, this makes a huge difference. Plus, it’s way more affordable than going through Google Cloud directly, and the setup is almost plug-and-play. Support replies are fast and spot-on. Can’t recommend them enough. Thanks again.

Decoronline+CO

Mar 13, 2025  on Shopify

Desintalei o stape e agora preciso que me ajudem a restaurar minha configuração anterios, eliminando todos os scripts do stape. Não recebi resposta :(

Decoronline+CO

Feb 19, 2025  on Shopify

Desintalei o stape e agora preciso que me ajudem a restaurar minha configuração anterios, eliminando todos os scripts do stape

Ozysleep

Jun 02, 2024  on Shopify

All work good, but now i can't track the purchase event, i also implement the additional code in the checkout settings.

ghizbi.ro

May 15, 2024  on Shopify

Very good app. If you know how to work with datalayer and make a gtm setup it's perfect for you. You can also find a lot of infos about setup on the stape blog

Power Sync

Feb 27, 2024  on Shopify

Stape Server GTM impressed me with its seamless integration, robust performance, and user-friendly interface. Its reliability under heavy workloads, coupled with stellar customer support, makes it a standout solution for server management. Highly recommended for organizations looking to streamline their server infrastructure.

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