Sentinel tracks which ads actually drive purchases using first-party pixel data instead of platform-reported numbers. It installs a lightweight pixel on your store, matches ad clicks to real Shopify orders, and shows true ROAS, CPA, and revenue by campaign, ad set, and ad. Supports Meta, Google, TikTok, and Amazon, with AI ad scoring, creative fatigue detection, multi-touch attribution, and server-side CAPI.

• First-party pixel attribution with real Shopify order matching
• True ROAS and CPA by campaign, ad set, and ad across Meta, Google, TikTok
• Server-side Conversion API (CAPI) for Meta and Google Enhanced Conversions
• Creative fatigue detection with AI-powered rotation recommendations
• Multi-touch attribution models (linear, time-decay, position-based)